Make Informed Marketing Decisions
Decades of experience has taught us that there’s no one-size-fits-all approach when highlighting your value proposition to your end-users and potential partners. Visit our collection of articles, guides, infographics and videos to learn which marketing tactics are best for you.
How To Be Authentic When Marketing Software
In this quick episode, Liz gives us insights on what it means and how to be authentic when marketing software.
Is Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot be the Only Tactic you Use to Generate Sales Leads
Many people believe that telemarketing and cold calling are tactics of days past, but the more I think about it, the more I believe that that’s just a nice excuse to hide behind because let’s face it- calling makes people uncomfortable.
How to Create B2B Software Content that’s Fun – Is it Even Possible?
Liz talks with Bernadette Wilson, ISV Content Writer for the DevPro Journal, and expert at content writing for software vendors. Learn as she shares tips on how to create B2B software content that’s engaging for your target buyer personas.
3 Best Apps For Promoting Your Software Business Online
When you think about what a software company is, your first thought may turn to a few pale individuals in a dark room lit up by nothing other than their computer screens typing away tirelessly and generating hundreds of lines of code per hour.
Making Great Video Content – Professional Tips to Get you Started
Liz talks with Romain Menu who is a videographer and photographer. Learn as they discuss about the process of creating a great video content and some professional tips to get you started.
Why OEM Partnerships are Confusing to ISVs and What Can Be Done About It
While the term OEM (original equipment manufacturer) was coined decades ago to explain software integration onto hardware, OEM today means many things to many people. It continues to be used to explain embarked software onto “equipment” (whether that be a smart phone, a refrigerator, a car, a printer, or anything else you can think of); it is also a term that is used to describe ISV-to-ISV partnerships to embed one piece of software into another.
How Marketing Is Like Weight Loss
Like losing weight, marketing is a journey. It’s not easy, and it doesn’t happen overnight. To succeed in both, you should stick to your goals and keep in mind that “when the going gets tough, the tough get going.”
The Best Practices of Managing Remote Teams
Liz talks with Liam Martin, Co-Founder of Staff.com and Co-Organizer of Running Remote, who shares his expertise in managing remote workforces and what will happen post-pandemic.
Introduction to Lead Generation Strategies: What Is a Lead?
Liz walks us through the criteria for validating a lead as a valid business opportunity.
Preparing the Groundwork for Successful Marketing Outreach
Liz talks about the best practices on field marketing with Heike Marquordt, who is the Senior Director for Central Europe & UKI Marketing at Unit4.
Best Practices For LinkedIn Advertising
Liz talks with Sander Oostewechel (MediaDev Marketing Manager) about the value of launching ad campaigns to promote your content or events on the world’s largest professional social network.
Top 3 Reasons Why Aligning Sales & Marketing is Key to the Success of your Software Business
It sounds like a given that alignment between sales and marketing would be automatic, but nothing could be further from the truth for many software vendors. Marketing often works in a silo to generate leads that are then passed on to sales for follow-up; however, without the buy-in of your sales team from the start, those leads are often left to collect dust and end up going cold.
Software Marketing Campaigns That Work – What’s the Secret?
Liz talks about the key to effective software marketing campaigns with Celine Nabais Kahoudji, who is the Senior Field Marketing Manager (South Europe/Benelux) at Couchbase.
Pros and Cons of Third-Party Scripts For Website Tracking
As more people use script blockers to take back some of their privacy, are you still considering using third-party scripts to centralize your tracking analytics?
3 Ways To Improve Your Marketing Messaging To Resonate With Your Target Audience
Creating marketing messaging whether that be on your website, for ad copy, for highly valuable gated content, or for sales outreach, takes time and thought to develop. Whether you are developing your message for the first time, or revamping it for the one-thousandth time, it’s important not to fall into the “marketing blah blah.”
Best Practices For Making Any Software Lead Generation Campaign A Success
Liz talks with Shai Schneiderman (MediaDev Client Operations Manager) about campaign management, with a focus on client onboarding, market segmentation, campaign launch, and reporting.
Why Win-Loss Interviews Should be the Cornerstone of a Software Vendor’s Sales Strategy
Liz talks with Ryan Sorley, CEO of DoubleCheck Research, about the value of understanding how your customers are won or lost, and how it helps improve your sales process.
Creating Content for Independent Software Vendors (ISVs)
Liz talks about content writing for ISVs with Bernadette Wilson, who is a regular contributor to the DevPro Journal and has 20+ years of experience as a journalist, writer, editor and B2B marketer.
How Market Intelligence Reports are Crucial to any Sales Person’s Bag of Tools
Liz and William discuss the reasons why market intelligence reports are indispensable in the sales toolkit.
Importance of Customer Service in Marketing
Still not convinced about the value of embedding customer service into your business priorities? How about trying to treat it as an integral part of your marketing strategy?
5 Quick Tips for Generating Leads
Software marketers are always looking to generate leads fast, so what are some ways to increase visibility for your brand quickly in order to do so? Here are five tips for generating leads so that you can establish a pipeline of sales opportunities now.
How COVID-19 Accelerated Digital Transformation and Altered Software Consumer Behaviour
Curious to know how the pandemic has disrupted certain industries and to what extent? We conducted in-depth research by analyzing the results of recently published industry reports to compile key figures into one comprehensive e-book and give our insight into how such disruptions have affected software consumption.
How to Be Authentic When Marketing Software
Liz reminds us that authenticity, believing in the product and telling a relatable story are key to not sound like “marketing blah blah”.
How to Build Confidence in Yourself to Earn the Trust of Your Prospects: 5 Tips to Improving Telemarketing Outreach
B2B outbound lead generation campaigns are designed to initiate conversations with key company decision-makers by engaging them in high-level discussions about their challenges, and then positioning your solution to address such pain points.
The Secret Sauce to Making Survey Campaigns a Success
Liz asks Pacome how he continuously executes survey campaigns with great results.
