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Home/Liz Lemarchand

About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20 years of marketing experience and provides strategic counsel to software vendors both large and small.
20 Jan 2020 20 Jan 2020

How Marketing is Like Weight Loss

By |2020-01-27T08:35:21+01:00January 20th, 2020|Articles|0 Comments

To succeed in both, you should stick to your goals and keep it mind that “when the going gets tough, the tough get going.”
13 Jan 2020 13 Jan 2020

Why Sexism in Marketing Must Go

By |2020-01-14T07:53:39+01:00January 13th, 2020|Articles|0 Comments

It’s important to have gender-conscious company policies, especially in your marketing content and sales practices.
12 Dec 2019 12 Dec 2019

5 Tips for Improving Lead Conversion Rates

By |2019-12-12T04:46:43+01:00December 12th, 2019|Articles|0 Comments

Lead generation for software vendors is not an exact science and sometimes trial and error is the only way to find the best practices you need to captivate the attention of your target audience. But generating leads should not be your end goal; it’s really just step one in the sales process.
27 Nov 2019 27 Nov 2019

B2B Software Marketing Strategies: What Works to Generate High Quality Leads?

By |2020-01-07T08:43:55+01:00November 27th, 2019|Articles|0 Comments

B2B software marketing is a world unto itself. Anyone who has worked in it can tell you that it’s not all it’s cracked up to be. Not only is it often difficult for marketers to create the right messaging without sounding too technical, but outreach needs to come in all shapes and forms (especially when you are targeting different job functions within an organization).

04 Nov 2019 04 Nov 2019

How “Crush” Campaigns Can Help You Take Back Market Share

By |2019-11-07T06:22:24+01:00November 4th, 2019|Articles|0 Comments

Keep these tactics in mind as you try to outsmart your competition.