window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-99237565-1');
Home/Liz Lemarchand

About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20 years of marketing experience and provides strategic counsel to software vendors both large and small.
29 May 2020 29 May 2020

Telemarketing Outreach After the Lockdown Ends: Feasible or Not?

By |2020-05-29T07:32:48+02:00May 29th, 2020|Interviews, Videos|0 Comments

Liz interviews MediaDev Country Manager for Italy, Lorenzo Poveromo, about whether or not B2B lead generation efforts and telemarketing could still work after the post-pandemic lockdown.

20 May 2020 20 May 2020

Why You Need to Plan for COVID Recovery Now

By |2020-05-20T12:03:06+02:00May 20th, 2020|Articles|0 Comments

As countries across the globe are preparing a slow return to “normal” and lifting confinement measures, it is important to start planning what that means for your business. While some companies have come to a complete standstill, others have been riding out the storm rather well.
18 May 2020 18 May 2020

How to Get People to Join Your Webinar

By |2020-05-22T17:29:37+02:00May 18th, 2020|Articles|0 Comments

With webinars becoming even more popular during this season of confinement, here’s everything you need to know to make your online event a success.
17 Apr 2020 17 Apr 2020

Software Vendor Marketing in an Era of COVID-19: How to Successfully Change Your Marketing Messages to Stay Relevant

By |2020-05-20T07:50:31+02:00April 17th, 2020|Articles|0 Comments

Everywhere we turn, the only thing people are talking about is the global pandemic, the impact that COVID-19 will have on the economy, and how to survive it from both a health perspective and a business one.

23 Mar 2020 23 Mar 2020

How to Cope Now That Your Entire Sales Team Is Working From Home

By |2020-05-20T07:50:54+02:00March 23rd, 2020|Articles|0 Comments

I have been working from home for years. Nearly 10 years in fact. So, it’s nothing new for me to be quarantined inside my home for days on end working away in front of my computer screen. Of course, worry over the spread of COVID-19 has now forced hundreds of thousands of people into home offices across the globe and it happened at an unprecedented speed. It seemed like practically overnight that business closed their crowded downtown offices and implemented work from home policies.