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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20 years of marketing experience and provides strategic counsel to software vendors both large and small.
18 Oct 2018 18 Oct 2018

5 Marketing Challenges That Are Really Opportunities

By |2018-10-18T05:54:17+00:00October 18th, 2018|Articles|0 Comments

B2B marketing for software vendors can be tough and challenging, but here’s what you can do to overcome them.
16 Oct 2018 16 Oct 2018

Marketing Your Events

By |2018-10-16T08:24:30+00:00October 16th, 2018|Videos|0 Comments

In organizing and promoting your online and offline events, timing is key. Liz explains why, and shares important reminders to keep in mind to make your event a success.
11 Oct 2018 11 Oct 2018

How to Deal with Marketing Ups and Downs

By |2018-10-11T10:44:35+00:00October 11th, 2018|Articles|0 Comments

The feeling of being unproductive and running out of ideas happens to the best of us. Try these tips and you might just be surprised with the results.
09 Oct 2018 09 Oct 2018

Marketing ROI

By |2018-10-10T07:41:20+00:00October 9th, 2018|Videos|0 Comments

When a lot of factors affect the purchasing decision, is there really a definite way to calculate the returns of your marketing efforts?
04 Oct 2018 04 Oct 2018

5 Tips to Help You Stay on Top of Your Marketing Game

By |2018-10-10T05:19:15+00:00October 4th, 2018|Articles|0 Comments

Persistently educating yourself and participating in discussions with fellow marketers make a start of a good habit for your marketing function.
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