You should always have a sales-and-tech-savvy “human” inbound help desk to answer inquiries from prospects and technical concerns from existing customers.
Telemarketing as an outreach strategy often gets a bad rap. It has the tendency to be associated with under-educated people sitting in gigantic call-centers in faraway lands offshore, who are programed (like robots) to read a script over and over, day after day, to hundreds of prospects an hour, pushing products that have little to no value to the person on the other end of the line.
Learn how telemarketing can help you educate your prospects and convert them down the sales funnel to get qualified business opportunities.
Liz emphasizes the importance of doing your homework and customizing your messages before reaching out to prospects, especially via e-mail.