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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

The Best Practices of Managing Remote Teams

Liz talks with Liam Martin, Co-Founder of Staff.com and Co-Organizer of Running Remote, who shares his expertise in managing remote workforces and what will happen post-pandemic.

By |2021-06-14T11:15:43+02:0014-Jun-2021|Categories: Podcasts|Comments Off on The Best Practices of Managing Remote Teams

Introduction to Lead Generation Strategies: What Is a Lead?

Liz walks us through the criteria for validating a lead as a valid business opportunity.

By |2021-06-07T14:42:52+02:007-Jun-2021|Categories: Podcasts|Tags: |Comments Off on Introduction to Lead Generation Strategies: What Is a Lead?

Preparing the Groundwork for Successful Marketing Outreach

Liz talks about the best practices on field marketing with Heike Marquordt, who is the Senior Director for Central Europe & UKI Marketing at Unit4.

By |2021-06-03T07:20:08+02:002-Jun-2021|Categories: Podcasts|Tags: |Comments Off on Preparing the Groundwork for Successful Marketing Outreach

Best Practices For LinkedIn Advertising

Liz talks with Sander Oostewechel (MediaDev Marketing Manager) about the value of launching ad campaigns to promote your content or events on the world’s largest professional social network.

By |2021-06-01T08:00:14+02:0031-May-2021|Categories: Podcasts|Tags: |Comments Off on Best Practices For LinkedIn Advertising

Top 3 Reasons Why Aligning Sales & Marketing is Key to the Success of your Software Business

It sounds like a given that alignment between sales and marketing would be automatic, but nothing could be further from the truth for many software vendors. Marketing often works in a silo to generate leads that are then passed on to sales for follow-up; however, without the buy-in of your sales team from the start, those leads are often left to collect dust and end up going cold.

By |2021-05-27T14:06:14+02:0027-May-2021|Categories: Articles|Tags: |Comments Off on Top 3 Reasons Why Aligning Sales & Marketing is Key to the Success of your Software Business
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