A lot of our customers are curious about increasing their B2B email outreach cadence but are afraid of bombarding their prospects and turning into spammers. The fear is that their prospects will unsubscribe if they are emailed too much. While this can be a risk, (and can happen if your messaging is too salesy), as long as you continue to provide the most amount of value to your prospective clients and the purpose of your email cadence is to give, the likelihood of them unsubscribing is low.
Liz discusses with William Philipps, one of the Outbound Lead Generation experts at MediaDev, insights and tips on how to ensure the success of a lead generation program targeting ISV-OEM.
Liz and Ryan Sorley, Founder and CEO of DoubleCheck Research, talk about what’s more important in the overall scheme of a software solution sales cycle, what sales reps can do better to ensure that more of their leads convert into actual sales, and why they are losing B2B software sales deals.
Is Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot be the Only Tactic you Use to Generate Sales Leads
Liz explores how social selling is parallel to telemarketing and shares valuable tips on how to have a more effective outreach strategy in this new podcast episode.
William Philipps, one of MediaDev’s Senior Lead Generation and Social Selling Executives, gives his insight on using market intelligence to enhance sales outreach to generate more (and better quality) leads.