If you are reading this article, I am assuming that you landed here because you are in need of reliable ISV data. Software companies with white labelling or embedded offers, and who are looking to sell with or to ISVs are becoming more and more prevalent.
It seems like it’s a daily occurrence that I get emails, Inmails and spam coming from all sorts of people trying to sell me leads. Maybe you get those messages too—the ones that promise you’ll close more deals faster and look like they’ve been copy/pasted, then sent out to everyone under the sun…
Each New Year we all sit around making resolutions and goals, only to forget all about them come February. Am I right? Well this year, how can you stick to your objectives to make them a reality? Here are 5 tips to help kick-start your marketing efforts and sustain them so that 2024 is a success.
Listen to this episode where Liz Lemarchand, MediaDev’s COO talks with Dan Outcalt, an OEM sales expert, about why it’s critical to have a big OEM sales funnel, perhaps even more so when selling to end-user customers, and how to build. Tune in!
It’s amazing to me how many people who work in the software industry are completely unaware about what OEM means. Don’t get me wrong, I’m not judging anyone here. I am merely pointing out that OEM is ignored more often than not. Which if you do understand the benefits of having an ISV-OEM strategy, clearly means that most software companies are missing out on a very profitable source of revenue.
