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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

Why You Need to Stop Counter-Arguing Prospects

In this episode, Liz addresses why you need to stop counter-arguing prospects even if as sales professionals, we’ve all been taught why it’s important to list out some of the main reasons for negative and make sure that we’re able to effectively counter-argue those. She also gives tips and examples on how to continue the conversation even after you get a no. Listen in.

By |2023-07-26T15:32:45+08:0026-Jul-2023|Categories: Podcasts|Tags: |Comments Off on Why You Need to Stop Counter-Arguing Prospects

What to Do When You’ve Been Burned by a Marketing Vendor: 5 Tips for Establishing a Great Relationship With Your Marketing Outsourcer

I spend a decent amount of my time each day on business development.  Getting our message out into the world so that we can serve more customers is big part of my mission.  When I look at our wins and our losses, I realize that I have bumped up against one reason in particular why people don’t want to give us a try that I just had to address.

By |2023-03-09T15:22:49+08:008-Mar-2023|Categories: Articles|Tags: |Comments Off on What to Do When You’ve Been Burned by a Marketing Vendor: 5 Tips for Establishing a Great Relationship With Your Marketing Outsourcer

Tune In and Dial Out: Audiobook Sneak Peek

Here’s a sneak peek of Liz Lemarchand’s Tune In and Dial Out: How to Win at B2B Cold Calling audiobook. The book is full of tips and strategies on how to be successful at cold calling, and hopefully, this will serve you.

By |2022-12-13T13:06:13+08:0013-Dec-2022|Categories: Podcasts|Tags: , |Comments Off on Tune In and Dial Out: Audiobook Sneak Peek

How to Choose the Best ISV Prospects for OEM Partnerships

Integrating or embedding one software product into another (or connecting two solutions via APIs) is a pillar to ensure growth for both the ISV and the OEM provider.  These ISV-to-ISV relationships or ISV-OEM partnerships are, now more than ever, in great demand. 

By |2022-12-07T18:54:29+08:008-Dec-2022|Categories: Articles|Tags: |Comments Off on How to Choose the Best ISV Prospects for OEM Partnerships

5 of the Best Lead Generation Strategies + Tips for Improving Email & More

People are always trying to do more with less.  And with the economic context the way it is, that couldn’t be more true than it is right now.  At the same time, companies can’t just stop generating leads, recruiting new strategic partners, and selling product.  So how do you generate more leads with less resources? 

By |2022-12-07T13:15:46+08:001-Dec-2022|Categories: Articles|Tags: |Comments Off on 5 of the Best Lead Generation Strategies + Tips for Improving Email & More
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