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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors both large and small.

How to Succeed in Remote Sales

Selling software remotely is nothing new. Even before COVID, certain types of software solutions were only sold virtually. Now more than ever, remote sales is the name of the game for software vendors both big and small.

By |2021-01-21T05:59:58+01:0021-Jan-2021|Categories: Articles|Tags: |Comments Off on How to Succeed in Remote Sales

Why Is QA an Integral Part of the Lead Generation Process

Liz and Rosell discuss the importance of quality assurance in lead generation.

By |2021-01-18T09:48:07+01:0019-Jan-2021|Categories: Interviews|Tags: |Comments Off on Why Is QA an Integral Part of the Lead Generation Process

How to Change Your Marketing Blueprint and Try Something New

Inventing and reinventing the wheel (constantly) when it comes to marketing is the only way to stay fresh and at the top of your game. But it’s not always easy to think of new ideas, especially when the old ways seem to be working pretty well.

By |2021-01-18T09:37:59+01:0014-Jan-2021|Categories: Articles|Tags: |Comments Off on How to Change Your Marketing Blueprint and Try Something New

Why Is It Important to Deliver MQLs and SQLs at the Same Time During a Campaign?

Here’s a clip from Liz and Lorenzo’s podcast episode where they discuss the importance of the entire sales funnel, and why you’re missing out on a lot of valuable information if you only look at sales-qualified leads.

By |2021-01-14T05:50:45+01:0014-Jan-2021|Categories: Interviews|Tags: , |Comments Off on Why Is It Important to Deliver MQLs and SQLs at the Same Time During a Campaign?

Keys to Successfully Generating Sales Appointments through Social Selling

Liz and Clara discuss the best practices for nurturing sales leads via LinkedIn, and maximizing outreach potential via Sales Navigator.

By |2021-01-12T11:18:22+01:0012-Jan-2021|Categories: Interviews|Tags: |Comments Off on Keys to Successfully Generating Sales Appointments through Social Selling
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