window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-99237565-1');

About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20 years of marketing experience and provides strategic counsel to software vendors both large and small.
12 Feb 2019 12 Feb 2019

Do’s and Dont’s on Running a LinkedIn Profile for Social Selling

By |2019-02-12T08:36:48+00:00February 12th, 2019|Videos|0 Comments

Liz reminds us that social media is a two-way street where you should properly engage on meaningful connections and conversations. Learn more on her upcoming webinar on driving sales through social selling. 
07 Feb 2019 07 Feb 2019

Why Your Methods of Calculating Marketing ROI Are All Wrong

By |2019-02-07T09:39:13+00:00February 7th, 2019|Articles|0 Comments

The key is to always look at the bigger picture, considering both the quantifiable and non-quantifiable factors: long sales cycles, brand building, customer satisfaction etc.
05 Feb 2019 05 Feb 2019

Why Your Business Needs a Blog

By |2019-02-04T10:34:52+00:00February 5th, 2019|Videos|0 Comments

Liz lays out the numerous benefits of having a consistent from of written marketing content for your business.
31 Jan 2019 31 Jan 2019

How to Create a Blog for Your Business and Keep It Going All Year Long

By |2019-01-31T09:40:40+00:00January 31st, 2019|Articles|0 Comments

Has blogging become a chore? Try these 5 tips to help you keep your business blog alive.
29 Jan 2019 29 Jan 2019

E-mail Marketing Strategies: How to Make Your Next Campaign a Success

By |2019-01-29T07:27:53+00:00January 29th, 2019|Videos|0 Comments

When it comes to executing e-mail marketing campaigns, Liz emphasizes the value of creating messages that really resonate with your target audience.
This website uses cookies and third party services. Please update the cookie settings according to your preferences Ok

Functional Cookies

Cookies that are necessary to make the website function.

Tracking cookies

Allows MediaDev to track users' behaviour across the website and across partner websites


To change your cookie preferences after accepting these settings, please refer to our privacy policy.