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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors both large and small.

How Can I Build My OEM Ecosystem, Diversify and Not Be Overly US Centric

Our ISV-OEM Outreach Specialist shares his approach to OEM program-holders targeting ISVs from different regions across the globe.

By |2020-10-20T04:05:45+02:0020-Oct-2020|Categories: Interviews|Tags: |Comments Off on How Can I Build My OEM Ecosystem, Diversify and Not Be Overly US Centric

Best Practices For Making Any Lead Generation Campaign A Success

Our Client Operations Manager shares his campaign management expertise, with focus on client on-boarding, market segmentation, campaign launch and reporting.

By |2020-10-13T17:09:50+02:0013-Oct-2020|Categories: Interviews|Tags: |Comments Off on Best Practices For Making Any Lead Generation Campaign A Success

Joining a Remote Team: Tips for Integrating When You’re Working from Home

One of our new social selling experts shares how he managed to productively work with a new team from his home office.

By |2020-10-13T17:00:27+02:006-Oct-2020|Categories: Interviews|Tags: , |0 Comments

Working From Home For Good – Tips to Staying Sane, Productive and Safe During COVID-19

One of our top social selling and marketing experts shares how he effectively transitioned to working from home permanently.

By |2020-10-17T09:02:36+02:0022-Sep-2020|Categories: Interviews|Tags: , |Comments Off on Working From Home For Good – Tips to Staying Sane, Productive and Safe During COVID-19

Why Having a Partner Ecosystem Is an Important Marketing Tool for ISVs

You know it’s important to market your software beyond your own channels, and having a network for channel partnerships is one of the best ways to do it.

By |2020-10-17T09:02:51+02:008-Sep-2020|Categories: Articles|Tags: |Comments Off on Why Having a Partner Ecosystem Is an Important Marketing Tool for ISVs
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