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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

Why Win-Loss Interviews Should be the Cornerstone of a Software Vendor’s Sales Strategy

Liz talks with Ryan Sorley, CEO of DoubleCheck Research, about the value of understanding how your customers are won or lost, and how it helps improve your sales process.

By |2021-05-10T15:57:14+02:0010-May-2021|Categories: Podcasts|Tags: |Comments Off on Why Win-Loss Interviews Should be the Cornerstone of a Software Vendor’s Sales Strategy

3 Ways To Improve Your Marketing Messaging To Resonate With Your Target Audience

Creating marketing messaging whether that be on your website, for ad copy, for highly valuable gated content, or for sales outreach, takes time and thought to develop. Whether you are developing your message for the first time, or revamping it for the one-thousandth time, it’s important not to fall into the “marketing blah blah.”

By |2021-05-04T11:22:55+02:004-May-2021|Categories: Articles, Videos|Tags: |Comments Off on 3 Ways To Improve Your Marketing Messaging To Resonate With Your Target Audience

Creating Content for Independent Software Vendors (ISVs)

Liz talks about content writing for ISVs with Bernadette Wilson, who is a regular contributor to the DevPro Journal and has 20+ years of experience as a journalist, writer, editor and B2B marketer.

By |2021-05-10T15:53:05+02:003-May-2021|Categories: Podcasts|Tags: |Comments Off on Creating Content for Independent Software Vendors (ISVs)

How Market Intelligence Reports are Crucial to any Sales Person’s Bag of Tools

Liz and William discuss the reasons why market intelligence reports are indispensable in the sales toolkit.

By |2021-04-30T08:53:28+02:0029-Apr-2021|Categories: Podcasts|Tags: , |Comments Off on How Market Intelligence Reports are Crucial to any Sales Person’s Bag of Tools

Top 3 Reasons Why Aligning Sales & Marketing is Key to the Success of your Software Business

It sounds like a given that alignment between sales and marketing would be automatic, but nothing could be further from the truth for many software vendors. Marketing often works in a silo to generate leads that are then passed on to sales for follow-up; however, without the buy-in of your sales team from the start, those leads are often left to collect dust and end up going cold.

By |2021-04-27T06:41:34+02:0027-Apr-2021|Categories: Articles|Tags: |Comments Off on Top 3 Reasons Why Aligning Sales & Marketing is Key to the Success of your Software Business
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