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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

Tune In and Dial Out: Audiobook Sneak Peek

Here’s a sneak peek of Liz Lemarchand’s Tune In and Dial Out: How to Win at B2B Cold Calling audiobook. The book is full of tips and strategies on how to be successful at cold calling, and hopefully, this will serve you.

By |2022-12-13T13:06:13+08:0013-Dec-2022|Categories: Podcasts|Tags: , |Comments Off on Tune In and Dial Out: Audiobook Sneak Peek

How to Choose the Best ISV Prospects for OEM Partnerships

Integrating or embedding one software product into another (or connecting two solutions via APIs) is a pillar to ensure growth for both the ISV and the OEM provider.  These ISV-to-ISV relationships or ISV-OEM partnerships are, now more than ever, in great demand. 

By |2022-12-07T18:54:29+08:008-Dec-2022|Categories: Articles|Tags: |Comments Off on How to Choose the Best ISV Prospects for OEM Partnerships

5 of the Best Lead Generation Strategies + Tips for Improving Email & More

People are always trying to do more with less.  And with the economic context the way it is, that couldn’t be more true than it is right now.  At the same time, companies can’t just stop generating leads, recruiting new strategic partners, and selling product.  So how do you generate more leads with less resources? 

By |2022-12-07T13:15:46+08:001-Dec-2022|Categories: Articles|Tags: |Comments Off on 5 of the Best Lead Generation Strategies + Tips for Improving Email & More

How to Talk to ISVs So They Will Listen

In this episode, MediaDev’s COO, Liz Lemarchand, and Accusoft’s Director of Marketing, Tracy Schlabach talk about the value of partnering with another software vendor, the challenges of targeting ISVs, the types of messaging and content that resonate most with ISVs, and tips or strategies on how to talk to ISVs so they will listen. Listen in.

By |2023-01-24T15:17:08+08:0010-Nov-2022|Categories: Podcasts|Tags: |Comments Off on How to Talk to ISVs So They Will Listen

Practical Tips from Tune In & Dial Out You Can Apply Today

In this episode, Liz talks about her book, Tune In and Dial Out: How to Win at B2B Cold Calling and shares some quick tools and strategies so that you can really implement all of the best practices that she outlined in the book and get really good at your cold calling outreach.  If you’re already thriving at cold calling but are still looking to improve or you’re struggling and want to thrive at it, then this episode is for you!

By |2022-10-04T12:19:37+08:004-Oct-2022|Categories: Podcasts|Tags: |Comments Off on Practical Tips from Tune In & Dial Out You Can Apply Today
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