B2B software marketing is a world unto itself. Anyone who has worked in it can tell you that it’s not all it’s cracked up to be. Not only is it often difficult for marketers to create the right messaging without sounding too technical, but outreach needs to come in all shapes and forms (especially when you are targeting different job functions within an organization).
20 Jan 2020 20 Jan 2020
To succeed in both, you should stick to your goals and keep it mind that “when the going gets tough, the tough get going.”
13 Jan 2020 13 Jan 2020
It’s important to have gender-conscious company policies, especially in your marketing content and sales practices.
12 Dec 2019 12 Dec 2019
Lead generation for software vendors is not an exact science and sometimes trial and error is the only way to find the best practices you need to captivate the attention of your target audience. But generating leads should not be your end goal; it’s really just step one in the sales process.
27 Nov 2019 27 Nov 2019
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Keep these tactics in mind as you try to outsmart your competition.