Liz interviews MediaDev Country Manager for Italy, Lorenzo Poveromo, about whether or not B2B lead generation efforts and telemarketing could still work after the post-pandemic lockdown.
Software Vendor Marketing in an Era of COVID-19: How to Successfully Change Your Marketing Messages to Stay Relevant
Everywhere we turn, the only thing people are talking about is the global pandemic, the impact that COVID-19 will have on the economy, and how to survive it from both a health perspective and a business one.
I have been working from home for years. Nearly 10 years in fact. So, it’s nothing new for me to be quarantined inside my home for days on end working away in front of my computer screen. Of course, worry over the spread of COVID-19 has now forced hundreds of thousands of people into home offices across the globe and it happened at an unprecedented speed. It seemed like practically overnight that business closed their crowded downtown offices and implemented work from home policies.