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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20 years of marketing experience and provides strategic counsel to software vendors both large and small.
14 Aug 2019 14 Aug 2019

Necessity to Have Good Inbound Support for Software Vendors

By |2019-08-14T09:31:31+02:00August 14th, 2019|Videos|0 Comments

You should always have a sales-and-tech-savvy “human” inbound help desk to answer inquiries from prospects and technical concerns from existing customers.

01 Aug 2019 01 Aug 2019

How to Use Telemarketing to Promote Content and Generate Top-of-the-Funnel B2B Leads

By |2019-08-01T09:43:42+02:00August 1st, 2019|Articles|0 Comments

Telemarketing as an outreach strategy often gets a bad rap. It has the tendency to be associated with under-educated people sitting in gigantic call-centers in faraway lands offshore, who are programed (like robots) to read a script over and over, day after day, to hundreds of prospects an hour, pushing products that have little to no value to the person on the other end of the line.

30 Jul 2019 30 Jul 2019

Content Syndication Leads: How You Can Generate Leads Through Telemarketing

By |2019-07-30T10:38:56+02:00July 30th, 2019|Videos|0 Comments

Learn how telemarketing can help you educate your prospects and convert them down the sales funnel to get qualified business opportunities.

23 Jul 2019 23 Jul 2019

Do’s and Dont’s of Software Sales via E-mail

By |2019-07-23T08:50:47+02:00July 23rd, 2019|Videos|0 Comments

Liz emphasizes the importance of doing your homework and customizing your messages before reaching out to prospects, especially via e-mail.

18 Jul 2019 18 Jul 2019

Technical Software Support: Why AI Chat-bots Should Never Entirely Replace Human Contact

By |2019-07-29T09:15:47+02:00July 18th, 2019|Articles|0 Comments

Having inbound customer support for your software product is a must. Not only does it reassure clients because they can get the answers to their questions immediately, but it is essential in order to escalate glitches so that they can be resolved quickly. The trend today is to provide inbound support through online chat, but is that really enough?
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