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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20 years of marketing experience and provides strategic counsel to software vendors both large and small.
24 Sep 2019 24 Sep 2019

Importance of Creating LinkedIn Showcase Pages to Highlight Specific Products/Services for Your Business

By |2019-09-24T08:51:11+02:00September 24th, 2019|Videos|0 Comments

Liz explains why showcase pages go beyond company pages, by letting you focus on your specialties and hyper-target niche markets.

17 Sep 2019 17 Sep 2019

The Biggest Mistake You Can Make as a Social Seller

By |2019-09-24T07:48:50+02:00September 17th, 2019|Videos|0 Comments

Are you solely relying on LinkedIn to reach out to people? Liz explains why you should not.

28 Aug 2019 28 Aug 2019

How to Conduct E-Mail Outreach Without Becoming a Spammer

By |2019-08-28T09:23:43+02:00August 28th, 2019|Videos|0 Comments

Liz provides tips on what (and what not) to do when doing e-mail outreach so you don’t appear like spam.

14 Aug 2019 14 Aug 2019

Necessity to Have Good Inbound Support for Software Vendors

By |2019-08-14T09:31:31+02:00August 14th, 2019|Videos|0 Comments

You should always have a sales-and-tech-savvy “human” inbound help desk to answer inquiries from prospects and technical concerns from existing customers.

01 Aug 2019 01 Aug 2019

How to Use Telemarketing to Promote Content and Generate Top-of-the-Funnel B2B Leads

By |2019-08-01T09:43:42+02:00August 1st, 2019|Articles|0 Comments

Telemarketing as an outreach strategy often gets a bad rap. It has the tendency to be associated with under-educated people sitting in gigantic call-centers in faraway lands offshore, who are programed (like robots) to read a script over and over, day after day, to hundreds of prospects an hour, pushing products that have little to no value to the person on the other end of the line.

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