Liz and William discuss the best practices for engaging prospects in the UK to generate highly qualified sales opportunities.
Developing marketing messaging to end-user audiences is pretty straightforward. You know your value proposition, how your solution will help decision-makers, and you tell your story in a clear, easy to understand way.
Our Country Manager for Italy shares his insight into how social selling is used as a lead generation tactic in the Italian market.
Now more than ever, social selling has become a must have strategy to generate leads. Because of COVID-19 and the acceleration of work from home norms, contacting prospects via LinkedIn is a mandatory right of passage since phone outreach is becoming more and more difficult.
Our Head of Digital Marketing discusses the value of launching ad campaigns to promote your content or events on the world’s largest professional social network.