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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors both large and small.

The Do’s and Don’ts of Outbound Marketing in the UK

Liz and William discuss the best practices for engaging prospects in the UK to generate highly qualified sales opportunities.

By |2020-11-24T10:46:53+01:0024-Nov-2020|Categories: Videos|Tags: |Comments Off on The Do’s and Don’ts of Outbound Marketing in the UK

How to Tailor Your Pitch to Resonate with ISV Audiences

Developing marketing messaging to end-user audiences is pretty straightforward. You know your value proposition, how your solution will help decision-makers, and you tell your story in a clear, easy to understand way.

By |2020-11-19T12:14:40+01:0019-Nov-2020|Categories: Articles|Tags: , |Comments Off on How to Tailor Your Pitch to Resonate with ISV Audiences

Social Selling Best Practices in Italy

Our Country Manager for Italy shares his insight into how social selling is used as a lead generation tactic in the Italian market.

By |2020-11-16T09:08:54+01:0017-Nov-2020|Categories: Interviews|Tags: , |Comments Off on Social Selling Best Practices in Italy

The Social Selling Dilemma: What to Do When Prospects Don’t Engage?

Now more than ever, social selling has become a must have strategy to generate leads. Because of COVID-19 and the acceleration of work from home norms, contacting prospects via LinkedIn is a mandatory right of passage since phone outreach is becoming more and more difficult.

By |2020-11-19T11:39:21+01:005-Nov-2020|Categories: Articles|Tags: |Comments Off on The Social Selling Dilemma: What to Do When Prospects Don’t Engage?

Best Practices For LinkedIn Advertising

Our Head of Digital Marketing discusses the value of launching ad campaigns to promote your content or events on the world’s largest professional social network.

By |2020-10-29T10:52:58+01:0027-Oct-2020|Categories: Articles|Tags: |Comments Off on Best Practices For LinkedIn Advertising
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