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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

Emailing Your B2B Prospect List Once a Day – Can it be Done Without Them Unsubscribing?

A lot of our customers are curious about increasing their B2B email outreach cadence but are afraid of bombarding their prospects and turning into spammers. The fear is that their prospects will unsubscribe if they are emailed too much. While this can be a risk, (and can happen if your messaging is too salesy), as long as you continue to provide the most amount of value to your prospective clients and the purpose of your email cadence is to give, the likelihood of them unsubscribing is low. 

By |2021-09-08T16:10:07+08:008-Sep-2021|Categories: Articles|Tags: , |Comments Off on Emailing Your B2B Prospect List Once a Day – Can it be Done Without Them Unsubscribing?

How Can I Ensure My Outsourced (OEM) Lead Generation Campaign is Wildly Successful?

Liz discusses with William Philipps, one of the Outbound Lead Generation experts at MediaDev, insights and tips on how to ensure the success of a lead generation program targeting ISV-OEM.

By |2021-08-17T17:37:44+08:0017-Aug-2021|Categories: Podcasts|Tags: , |Comments Off on How Can I Ensure My Outsourced (OEM) Lead Generation Campaign is Wildly Successful?

The Truth about Losing B2B Software Sales Deals : Why it’s Not About Price

Liz and Ryan Sorley, Founder and CEO of DoubleCheck Research, talk about what’s more important in the overall scheme of a software solution sales cycle, what sales reps can do better to ensure that more of their leads convert into actual sales, and why they are losing B2B software sales deals.

By |2021-08-10T16:45:44+08:0010-Aug-2021|Categories: Podcasts|Tags: |Comments Off on The Truth about Losing B2B Software Sales Deals : Why it’s Not About Price

Is Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot be the Only Tactic you Use to Generate Sales Leads

Liz explores how social selling is parallel to telemarketing and shares valuable tips on how to have a more effective outreach strategy in this new podcast episode.

By |2021-08-19T16:03:12+08:003-Aug-2021|Categories: Podcasts|Tags: , |Comments Off on Is Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot be the Only Tactic you Use to Generate Sales Leads

How Market Intelligence Reports are Crucial to Any Sales Person’s Bag of Tools

William Philipps, one of MediaDev’s Senior Lead Generation and Social Selling Executives, gives his insight on using market intelligence to enhance sales outreach to generate more (and better quality) leads.

By |2021-07-27T16:30:04+08:0027-Jul-2021|Categories: Podcasts|Tags: |Comments Off on How Market Intelligence Reports are Crucial to Any Sales Person’s Bag of Tools
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