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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

How Market Intelligence Reports are Crucial to Any Sales Person’s Bag of Tools

William Philipps, one of MediaDev’s Senior Lead Generation and Social Selling Executives, gives his insight on using market intelligence to enhance sales outreach to generate more (and better quality) leads.

By |2021-07-27T16:30:04+08:0027-Jul-2021|Categories: Podcasts|Tags: |Comments Off on How Market Intelligence Reports are Crucial to Any Sales Person’s Bag of Tools

Is Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot be the Only Tactic you Use to Generate Sales Leads

Many people believe that telemarketing and cold calling are tactics of days past, but the more I think about it, the more I believe that that’s just a nice excuse to hide behind because let’s face it- calling makes people uncomfortable.

By |2021-07-06T17:51:18+08:006-Jul-2021|Categories: Articles|Tags: |Comments Off on Is Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot be the Only Tactic you Use to Generate Sales Leads

How to Create B2B Software Content that’s Fun – Is it Even Possible?

Liz talks with Bernadette Wilson, ISV Content Writer for the DevPro Journal, and expert at content writing for software vendors. Learn as she shares tips on how to create B2B software content that’s engaging for your target buyer personas.

By |2021-07-09T13:04:44+08:002-Jul-2021|Categories: Podcasts|Tags: |Comments Off on How to Create B2B Software Content that’s Fun – Is it Even Possible?

Making Great Video Content – Professional Tips to Get you Started

Liz talks with Romain Menu who is a videographer and photographer. Learn as they discuss about the process of creating a great video content and some professional tips to get you started.

By |2021-06-30T12:05:07+08:0028-Jun-2021|Categories: Podcasts|Tags: |Comments Off on Making Great Video Content – Professional Tips to Get you Started
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