window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-99237565-1');

About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors both large and small.

5 Quick Tips for Generating Leads

Software marketers are always looking to generate leads fast, so what are some ways to increase visibility for your brand quickly in order to do so? Here are five tips for generating leads so that you can establish a pipeline of sales opportunities now.

By |2021-04-23T14:31:51+02:0022-Apr-2021|Categories: Articles, Videos|Tags: |Comments Off on 5 Quick Tips for Generating Leads

How to Be Authentic When Marketing Software

One mistake that software marketers often make is to focus only on the facts. While facts are important, marketing material should never be boring or dry.

By |2021-03-31T18:04:12+02:001-Apr-2021|Categories: Articles|Tags: |Comments Off on How to Be Authentic When Marketing Software

How to Build Confidence in Yourself to Earn the Trust of Your Prospects: 5 Tips to Improving Telemarketing Outreach

B2B outbound lead generation campaigns are designed to initiate conversations with key company decision-makers by engaging them in high-level discussions about their challenges, and then positioning your solution to address such pain points.

By |2021-03-25T11:09:38+01:0025-Mar-2021|Categories: Articles|Tags: |Comments Off on How to Build Confidence in Yourself to Earn the Trust of Your Prospects: 5 Tips to Improving Telemarketing Outreach

The Secret Sauce to Making Survey Campaigns a Success

Liz asks Pacome how he continuously executes survey campaigns with great results.

By |2021-03-25T07:18:23+01:0018-Mar-2021|Categories: Podcasts|Tags: |Comments Off on The Secret Sauce to Making Survey Campaigns a Success

The Importance of Having Success Stories

Liz and Sander discuss why case studies should be an essential part of your digital marketing strategy.

By |2021-03-16T07:34:10+01:0016-Mar-2021|Categories: Podcasts|Tags: , , |Comments Off on The Importance of Having Success Stories
Go to Top