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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

How to Talk to ISVs So They Will Listen

In this episode, MediaDev’s COO, Liz Lemarchand, and Accusoft’s Director of Marketing, Tracy Schlabach talk about the value of partnering with another software vendor, the challenges of targeting ISVs, the types of messaging and content that resonate most with ISVs, and tips or strategies on how to talk to ISVs so they will listen. Listen in.

By |2022-11-10T16:01:11+08:0010-Nov-2022|Categories: Podcasts|Tags: |Comments Off on How to Talk to ISVs So They Will Listen

Practical Tips from Tune In & Dial Out You Can Apply Today

In this episode, Liz talks about her book, Tune In and Dial Out: How to Win at B2B Cold Calling and shares some quick tools and strategies so that you can really implement all of the best practices that she outlined in the book and get really good at your cold calling outreach.  If you’re already thriving at cold calling but are still looking to improve or you’re struggling and want to thrive at it, then this episode is for you!

By |2022-10-04T12:19:37+08:004-Oct-2022|Categories: Podcasts|Tags: |Comments Off on Practical Tips from Tune In & Dial Out You Can Apply Today

ISV-OEM Lead Generation Strategies That Work

Recruiting new ISV partners to your OEM program is a highly valuable endeavor.  Not only is OEM driving revenue at record rates, it is becoming one of the fastest growing business drivers out there. 

By |2022-09-28T13:47:08+08:0028-Sep-2022|Categories: Articles|Tags: , |Comments Off on ISV-OEM Lead Generation Strategies That Work

How to Win at B2B Cold Calling

In this episode, Liz and John discuss her new book, Tune In and Dial Out: How to Win at B2B Cold Calling. Listen in and learn practical, tested, and proven tips to help you change your mindset around B2B cold calling, become more effective in your outreach, and turn your leads into loyal customers. Listen to the episode on Apple Podcast, Google Podcasts, Spotify, Breaker, Pocket casts, RadioPublic, or Anchor. Or read the transcript below.SHOW NOTESQuick takeaways from Tune In and Dial Out book [00:32]Common false beliefs about cold calling [01:37]How to combat negative self-talk just before making

By |2022-10-07T13:22:38+08:0021-Sep-2022|Categories: Podcasts|Tags: |Comments Off on How to Win at B2B Cold Calling

Why “Done With You” Marketing Services Will Change Your Relationships With Your Vendors

I love this new term, “done with you” services.  I don’t know who coined the phrase, but I think it’s great!  It used to be that people would outsource certain business activities (especially marketing) to third-party vendors, that worked in one big black box. Not only would you have no clue who was working on your project, you had little to no visibility into what was actually happening in the background. 

By |2022-09-01T13:00:02+08:0030-Aug-2022|Categories: Articles|Tags: |Comments Off on Why “Done With You” Marketing Services Will Change Your Relationships With Your Vendors
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