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Home/Liz Lemarchand

About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20 years of marketing experience and provides strategic counsel to software vendors both large and small.
19 Feb 2020 19 Feb 2020

5 Ways to Optimize Your ISV Partner Recruitment Efforts

By |2020-02-19T06:15:05+01:00February 19th, 2020|Articles|0 Comments

Recruiting ISVs is not rocket science, but it does take time and a carefully planned out strategy.  Having a holistic approach and being present across channels is key to reaching your target audience. Here are five more ways that can help you improve the process.

18 Feb 2020 18 Feb 2020

How to Avoid Social Media Traps as a Software Vendor

By |2020-02-18T10:26:35+01:00February 18th, 2020|Articles|0 Comments

People are so mean on social media, and managing such popular communication channels as a business is not easy. Here are some tips on how you can handle the pitfalls and avoid the traps.
20 Jan 2020 20 Jan 2020

How Marketing is Like Weight Loss

By |2020-01-27T08:35:21+01:00January 20th, 2020|Articles|0 Comments

To succeed in both, you should stick to your goals and keep it mind that “when the going gets tough, the tough get going.”
13 Jan 2020 13 Jan 2020

Why Sexism in Marketing Must Go

By |2020-01-14T07:53:39+01:00January 13th, 2020|Articles|0 Comments

It’s important to have gender-conscious company policies, especially in your marketing content and sales practices.
12 Dec 2019 12 Dec 2019

5 Tips for Improving Lead Conversion Rates

By |2019-12-12T04:46:43+01:00December 12th, 2019|Articles|0 Comments

Lead generation for software vendors is not an exact science and sometimes trial and error is the only way to find the best practices you need to captivate the attention of your target audience. But generating leads should not be your end goal; it’s really just step one in the sales process.