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Home/Liz Lemarchand

About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors both large and small.
04 Aug 2020 04 Aug 2020

Why You Need To Clean Your Existing Data

By |2020-08-04T12:40:22+02:00August 4th, 2020|Videos|0 Comments

Here are more reasons why you’d want to make sure your data is always up to date, compliant to privacy laws, and secure as often as possible.

30 Jul 2020 30 Jul 2020

Why Should I Make My OEM Program More Visible to ISVs?

By |2020-07-30T05:33:33+02:00July 30th, 2020|Articles|0 Comments

We have been working with OEM program holders and the ISV community alike for the past 20+ years.  The heart of our expertise lies in building relationships between the two in order to generate business opportunities that are win-win for both parties.
28 Jul 2020 28 Jul 2020

Social Selling Best Practices in the Time of Covid-19

By |2020-07-29T04:14:47+02:00July 28th, 2020|Videos|0 Comments

Keep these things in mind to make sure you are increasing your sales pipeline via LinkedIn.

21 Jul 2020 21 Jul 2020

Marketing and the Importance of Thought Leadership

By |2020-07-21T09:46:55+02:00July 21st, 2020|Videos|0 Comments

When you have a specific niche and you want to distinguish yourself from your competitors, having really fantastic content that highlights your thought leadership is going to be one of the best marketing tactics that you can do.

25 Jun 2020 25 Jun 2020

Technical Software Support: Why AI Chat-bots Should Never Entirely Replace Human Contact

By |2020-06-28T05:17:32+02:00June 25th, 2020|Articles|0 Comments

Having inbound customer support for your software product is a must. Not only does it reassure clients because they can get the answers to their questions immediately, but it is essential in order to escalate glitches so that they can be resolved quickly. The trend today is to provide inbound support through online chat, but is that really enough?