Importance of Customer Service in Marketing
Still not convinced about the value of embedding customer service into your business priorities? How about trying to treat it as an integral part of your marketing strategy?
How COVID-19 Accelerated Digital Transformation and Altered Software Consumer Behaviour
Curious to know how the pandemic has disrupted certain industries and to what extent? We conducted in-depth research by analyzing the results of recently published industry reports to compile key figures into one comprehensive e-book and give our insight into how such disruptions have affected software consumption.
Benefits of Managing a LinkedIn Showcase Page
Our Social Media Specialist shares how LinkedIn Showcase Pages fit into the social media playbook, and how he manages content calendars to keep them running.
2019 State of Public Cloud: Market Share, Trends and Predictions
We’ve looked at retrospective Q4 2018 data and projections for 2019, according to respected research firms and industry experts.
Buyer Persona Template for Software Vendors
You may think you know your audience, but taking the time to develop buyer personas is one of the most effective ways you can prove it.
