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Recent articles

09 Aug 2019 09 Aug 2019

3 Benefits and 5 Mistakes of Selling Through a Channel

By |2019-08-14T07:47:13+02:00August 9th, 2019|Articles|Comments Off on 3 Benefits and 5 Mistakes of Selling Through a Channel

Some ISVs adopt an indirect sales model to take their products to market. This enables a channel of value-added resellers (VARs) to offer your application to their customers, assist with implementation, and possibly provide complementary software, hardware and infrastructure to build a total solution.

01 Aug 2019 01 Aug 2019

How to Use Telemarketing to Promote Content and Generate Top-of-the-Funnel B2B Leads

By |2019-08-01T09:43:42+02:00August 1st, 2019|Articles|0 Comments

Telemarketing as an outreach strategy often gets a bad rap. It has the tendency to be associated with under-educated people sitting in gigantic call-centers in faraway lands offshore, who are programed (like robots) to read a script over and over, day after day, to hundreds of prospects an hour, pushing products that have little to no value to the person on the other end of the line.

25 Jul 2019 25 Jul 2019

How to Reach Your Business Goals with a Holistic Marketing Approach

By |2019-07-25T14:20:22+02:00July 25th, 2019|Articles|0 Comments

Tip: Listen to the podcast recording this article is based on.
18 Jul 2019 18 Jul 2019

Technical Software Support: Why AI Chat-bots Should Never Entirely Replace Human Contact

By |2019-07-29T09:15:47+02:00July 18th, 2019|Articles|0 Comments

Having inbound customer support for your software product is a must. Not only does it reassure clients because they can get the answers to their questions immediately, but it is essential in order to escalate glitches so that they can be resolved quickly. The trend today is to provide inbound support through online chat, but is that really enough?
11 Jul 2019 11 Jul 2019

Why You Never Get a Second Chance to Make a First Impression

By |2019-07-12T05:35:15+02:00July 11th, 2019|Articles|0 Comments

Back in the ‘80’s, there was a television ad that pictured a woman preparing for the job interview of her life. She was nervous. She was sweating. In comes Secret deodorant with the now-famous slogan, “You never get a second chance to make a first impression.”
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