Recent articles
Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
Everyone’s curious about ChatGPT and trying out all kinds of queries to test the technology. We decided to ask it to write an article about ISV Marketing and this is the result…
I spend a decent amount of my time each day on business development. Getting our message out into the world so that we can serve more customers is big part of my mission. When I look at our wins and our losses, I realize that I have bumped up against one reason in particular why people don’t want to give us a try that I just had to address.
If you haven’t hyper-segmented your market as part of your marketing plan yet, 2023 is the year to do so! Hyper-market segmentation not only helps you send the right message to the right people every single time, but it also helps retain customers in the long run.
Integrating or embedding one software product into another (or connecting two solutions via APIs) is a pillar to ensure growth for both the ISV and the OEM provider. These ISV-to-ISV relationships or ISV-OEM partnerships are, now more than ever, in great demand.
In business, there are plenty of factors that spell success, and many of these factors are a result of our ability to satisfy customers. In today’s competitive market, it is very important for businesses to have a loyal customer base and a steady stream of new customers coming into the fold. Without this, it will be very difficult to sustain business in the long run. This is why customer retention strategies and processes are so important, and it is also why many companies work hard to improve their customer retention rates.
