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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

06 Dec 2018 06 Dec 2018

10 Customer Support Tips for Small Software Companies

By |2018-12-06T03:54:06+00:00December 6th, 2018|Articles|0 Comments

Here are initiatives that you can do right away to improve client retention.
21 Nov 2018 21 Nov 2018

How to Create Engaging Content

By |2018-11-21T06:07:17+00:00November 21st, 2018|Articles|0 Comments

These five tips are all you need to remember to capture and keep your target audience’s attention.
30 Oct 2018 30 Oct 2018

4 Reasons ISVs Should Publish Survey Results

By |2018-10-30T06:18:23+00:00October 30th, 2018|Articles|0 Comments

Not only will publishing survey insights gain your software more positive attention and stronger reputation, it can also be a valuable marketing content that you can easily re-purpose to other asset formats.
18 Oct 2018 18 Oct 2018

5 Marketing Challenges That Are Really Opportunities

By |2018-10-18T05:54:17+00:00October 18th, 2018|Articles|0 Comments

B2B marketing for software vendors can be tough and challenging, but here’s what you can do to overcome them.
11 Oct 2018 11 Oct 2018

How to Deal with Marketing Ups and Downs

By |2018-10-11T10:44:35+00:00October 11th, 2018|Articles|0 Comments

The feeling of being unproductive and running out of ideas happens to the best of us. Try these tips and you might just be surprised with the results.
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