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20 Jan 2020 20 Jan 2020

How Marketing is Like Weight Loss

By |2020-01-27T08:35:21+01:00January 20th, 2020|Articles|0 Comments

To succeed in both, you should stick to your goals and keep it mind that “when the going gets tough, the tough get going.”
13 Jan 2020 13 Jan 2020

Why Sexism in Marketing Must Go

By |2020-01-14T07:53:39+01:00January 13th, 2020|Articles|0 Comments

It’s important to have gender-conscious company policies, especially in your marketing content and sales practices.
17 Dec 2019 17 Dec 2019

Leverage LinkedIn to Promote Your Software Business

By |2019-12-17T02:55:42+01:00December 17th, 2019|Articles|0 Comments

LinkedIn is a platform that every B2B software marketer has (or should have) covered in their online presence. With over 650 million users LinkedIn is has grown far beyond the job-hunting platform it once was. Today, there are numerous ways you can leverage the platform to expose relevant decision-makers to your content.

12 Dec 2019 12 Dec 2019

5 Tips for Improving Lead Conversion Rates

By |2019-12-12T04:46:43+01:00December 12th, 2019|Articles|0 Comments

Lead generation for software vendors is not an exact science and sometimes trial and error is the only way to find the best practices you need to captivate the attention of your target audience. But generating leads should not be your end goal; it’s really just step one in the sales process.
10 Dec 2019 10 Dec 2019

5 Elements of an Effective Cross-Channel Marketing Strategy for ISVs

By |2019-12-10T04:07:17+01:00December 10th, 2019|Articles|0 Comments

ISVs have myriad options for how to spend marketing budget. For example, you can invest in your website, content marketing, and social media and social advertising. You may focus on email marketing, pay-per click (PPC), or print ads.