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Recent articles

12 Sep 2019 12 Sep 2019

5 Facts You Have to Face to Sell SaaS to the Enterprise

By |2019-09-12T11:57:12+02:00September 12th, 2019|Articles|Comments Off on 5 Facts You Have to Face to Sell SaaS to the Enterprise

If you’ve determined that your Software as a Service (SaaS) solution is ready to take to an enterprise market, prepare your team for a different sales process than consumer or small and medium-sized business (SMB) sales.

03 Sep 2019 03 Sep 2019

Importance of Customer Service in Marketing

By |2019-09-03T07:01:59+02:00September 3rd, 2019|Articles|0 Comments

Still not convinced about the value of embedding customer service into your business priorities? How about trying to treat it as an integral part of your marketing strategy?
09 Aug 2019 09 Aug 2019

3 Benefits and 5 Mistakes of Selling Through a Channel

By |2019-08-14T07:47:13+02:00August 9th, 2019|Articles|Comments Off on 3 Benefits and 5 Mistakes of Selling Through a Channel

Some ISVs adopt an indirect sales model to take their products to market. This enables a channel of value-added resellers (VARs) to offer your application to their customers, assist with implementation, and possibly provide complementary software, hardware and infrastructure to build a total solution.

01 Aug 2019 01 Aug 2019

How to Use Telemarketing to Promote Content and Generate Top-of-the-Funnel B2B Leads

By |2019-08-01T09:43:42+02:00August 1st, 2019|Articles|0 Comments

Telemarketing as an outreach strategy often gets a bad rap. It has the tendency to be associated with under-educated people sitting in gigantic call-centers in faraway lands offshore, who are programed (like robots) to read a script over and over, day after day, to hundreds of prospects an hour, pushing products that have little to no value to the person on the other end of the line.

25 Jul 2019 25 Jul 2019

How to Reach Your Business Goals with a Holistic Marketing Approach

By |2019-07-25T14:20:22+02:00July 25th, 2019|Articles|0 Comments

Tip: Listen to the podcast recording this article is based on.
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