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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

How to Tailor Your Pitch to Resonate with ISV Audiences

Developing marketing messaging to end-user audiences is pretty straightforward. You know your value proposition, how your solution will help decision-makers, and you tell your story in a clear, easy to understand way.

By |2020-11-19T12:14:40+01:0019-Nov-2020|Categories: Articles|Tags: , |Comments Off on How to Tailor Your Pitch to Resonate with ISV Audiences

How to Adapt My Social Media Strategy to My Business

Being present on social media platforms is essential, but knowing the most suitable social network for your business activity is even more important.

By |2020-11-12T08:40:22+01:0012-Nov-2020|Categories: Articles|Tags: |Comments Off on How to Adapt My Social Media Strategy to My Business

The Social Selling Dilemma: What to Do When Prospects Don’t Engage?

Now more than ever, social selling has become a must have strategy to generate leads. Because of COVID-19 and the acceleration of work from home norms, contacting prospects via LinkedIn is a mandatory right of passage since phone outreach is becoming more and more difficult.

By |2020-11-19T11:39:21+01:005-Nov-2020|Categories: Articles|Tags: |Comments Off on The Social Selling Dilemma: What to Do When Prospects Don’t Engage?

What Are the Differences Between Native Apps, Web Apps and Hybrid Apps?

Here’s a quick guide to understanding the distinctions among these types of application deployments.

By |2020-10-30T11:01:19+01:0030-Oct-2020|Categories: Articles|Comments Off on What Are the Differences Between Native Apps, Web Apps and Hybrid Apps?

Best Practices For LinkedIn Advertising

Our Head of Digital Marketing discusses the value of launching ad campaigns to promote your content or events on the world’s largest professional social network.

By |2020-10-29T10:52:58+01:0027-Oct-2020|Categories: Articles|Tags: |Comments Off on Best Practices For LinkedIn Advertising
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