Recent articles
20 Jan 2020
20 Jan 2020
How Marketing is Like Weight Loss
To succeed in both, you should stick to your goals and keep it mind that “when the going gets tough, the tough get going.”
13 Jan 2020
13 Jan 2020
Why Sexism in Marketing Must Go
It’s important to have gender-conscious company policies, especially in your marketing content and sales practices.
17 Dec 2019
17 Dec 2019
Leverage LinkedIn to Promote Your Software Business
LinkedIn is a platform that every B2B software marketer has (or should have) covered in their online presence. With over 650 million users LinkedIn is has grown far beyond the job-hunting platform it once was. Today, there are numerous ways you can leverage the platform to expose relevant decision-makers to your content.
12 Dec 2019
12 Dec 2019
5 Tips for Improving Lead Conversion Rates
Lead generation for software vendors is not an exact science and sometimes trial and error is the only way to find the best practices you need to captivate the attention of your target audience. But generating leads should not be your end goal; it’s really just step one in the sales process.
10 Dec 2019
10 Dec 2019
5 Elements of an Effective Cross-Channel Marketing Strategy for ISVs
ISVs have myriad options for how to spend marketing budget. For example, you can invest in your website, content marketing, and social media and social advertising. You may focus on email marketing, pay-per click (PPC), or print ads.