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Recent articles

30 Jul 2020 30 Jul 2020

Why Should I Make My OEM Program More Visible to ISVs?

By |2020-07-30T05:33:33+02:00July 30th, 2020|Articles|0 Comments

We have been working with OEM program holders and the ISV community alike for the past 20+ years.  The heart of our expertise lies in building relationships between the two in order to generate business opportunities that are win-win for both parties.
23 Jul 2020 23 Jul 2020

Cloud May Be Easier to Sell Now. But You Still Have to Sell.

By |2020-07-23T04:54:18+02:00July 23rd, 2020|Articles|0 Comments

With the sudden shift toward remote work, businesses want the agility of the cloud – but they want the assurance they’re making the right move long term.
13 Jul 2020 13 Jul 2020

Leverage LinkedIn to Promote Your Software Business

By |2020-07-14T03:05:10+02:00July 13th, 2020|Articles|0 Comments

LinkedIn is a platform that every B2B software marketer has (or should have) covered in their online presence. With over 650 million users, LinkedIn has grown far beyond the job-hunting platform it once was. Today, there are numerous ways you can leverage the platform to expose relevant decision-makers to your content.

07 Jul 2020 07 Jul 2020

Importance of Customer Service in Marketing

By |2020-07-25T09:28:08+02:00July 7th, 2020|Articles|0 Comments

Still not convinced about the value of embedding customer service into your business priorities? How about trying to treat it as an integral part of your marketing strategy?
25 Jun 2020 25 Jun 2020

Technical Software Support: Why AI Chat-bots Should Never Entirely Replace Human Contact

By |2020-06-28T05:17:32+02:00June 25th, 2020|Articles|0 Comments

Having inbound customer support for your software product is a must. Not only does it reassure clients because they can get the answers to their questions immediately, but it is essential in order to escalate glitches so that they can be resolved quickly. The trend today is to provide inbound support through online chat, but is that really enough?