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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

Is Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot be the Only Tactic you Use to Generate Sales Leads

Many people believe that telemarketing and cold calling are tactics of days past, but the more I think about it, the more I believe that that’s just a nice excuse to hide behind because let’s face it- calling makes people uncomfortable.

By |2021-07-06T17:51:18+08:006-Jul-2021|Categories: Articles|Tags: |Comments Off on Is Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot be the Only Tactic you Use to Generate Sales Leads
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3 Best Apps For Promoting Your Software Business Online

When you think about what a software company is, your first thought may turn to a few pale individuals in a dark room lit up by nothing other than their computer screens typing away tirelessly and generating hundreds of lines of code per hour.

By |2021-06-30T11:57:07+08:0029-Jun-2021|Categories: Articles|Tags: |Comments Off on 3 Best Apps For Promoting Your Software Business Online
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Why OEM Partnerships are Confusing to ISVs and What Can Be Done About It

While the term OEM (original equipment manufacturer) was coined decades ago to explain software integration onto hardware, OEM today means many things to many people.  It continues to be used to explain embarked software onto “equipment” (whether that be a smart phone, a refrigerator, a car, a printer, or anything else you can think of); it is also a term that is used to describe ISV-to-ISV partnerships to embed one piece of software into another.

By |2021-06-22T09:11:22+08:0022-Jun-2021|Categories: Articles|Tags: |Comments Off on Why OEM Partnerships are Confusing to ISVs and What Can Be Done About It
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Top 3 Reasons Why Aligning Sales & Marketing is Key to the Success of your Software Business

It sounds like a given that alignment between sales and marketing would be automatic, but nothing could be further from the truth for many software vendors. Marketing often works in a silo to generate leads that are then passed on to sales for follow-up; however, without the buy-in of your sales team from the start, those leads are often left to collect dust and end up going cold.

By |2021-05-27T14:06:14+08:0027-May-2021|Categories: Articles|Tags: |Comments Off on Top 3 Reasons Why Aligning Sales & Marketing is Key to the Success of your Software Business
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Four Areas Your Sales Teams Must Address to Deliver a Winning Product Demo

We often speak about lead generation for software companies and how to build a solid pipeline of qualified opportunities, but what happens when those leads are passed on to sales? This article focuses on the importance and often vital role that product demos play in a software sales cycle.

By |2021-05-26T11:32:51+08:0026-May-2021|Categories: Articles|Tags: , , |Comments Off on Four Areas Your Sales Teams Must Address to Deliver a Winning Product Demo
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