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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

How Can I Find Reliable ISV Data?

If you are reading this article, I am assuming that you landed here because you are in need of reliable ISV data.  Software companies with white labelling or embedded offers, and who are looking to sell with or to ISVs are becoming more and more prevalent.

By |2025-01-13T17:52:16+08:006-Jan-2025|Categories: Articles|Tags: , , |Comments Off on How Can I Find Reliable ISV Data?

Why are so many people trying to sell me leads? 3 Tips for Finding a Reliable B2B Lead Generation Supplier

It seems like it’s a daily occurrence that I get emails, Inmails and spam coming from all sorts of people trying to sell me leads. Maybe you get those messages too—the ones that promise you’ll close more deals faster and look like they’ve been copy/pasted, then sent out to everyone under the sun…

By |2024-09-18T17:05:25+08:0018-Sep-2024|Categories: Articles|Tags: |Comments Off on Why are so many people trying to sell me leads? 3 Tips for Finding a Reliable B2B Lead Generation Supplier

B2B Software Marketing Agency vs In-House: Which One Should You Hire?

Should you hire a team of full-time marketers or an agency?   Here’s a breakdown of several factors to consider as you weigh your options: 

By |2024-05-22T11:30:25+08:0022-May-2024|Categories: Articles|Tags: |Comments Off on B2B Software Marketing Agency vs In-House: Which One Should You Hire?

5 Tips to Ensure Your Marketing Efforts Are a Success in 2024

Each New Year we all sit around making resolutions and goals, only to forget all about them come February.  Am I right?  Well this year, how can you stick to your objectives to make them a reality?  Here are 5 tips to help kick-start your marketing efforts and sustain them so that 2024 is a success. 

By |2024-01-16T16:35:33+08:0016-Jan-2024|Categories: Articles|Tags: |Comments Off on 5 Tips to Ensure Your Marketing Efforts Are a Success in 2024

How much money are you losing by not exploring OEM opportunities with your client base?

It’s amazing to me how many people who work in the software industry are completely unaware about what OEM means.  Don’t get me wrong, I’m not judging anyone here.  I am merely pointing out that OEM is ignored more often than not.  Which if you do understand the benefits of having an ISV-OEM strategy, clearly means that most software companies are missing out on a very profitable source of revenue.   

By |2023-11-22T18:48:49+08:0022-Nov-2023|Categories: Articles|Tags: |Comments Off on How much money are you losing by not exploring OEM opportunities with your client base?
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