Recent articles
Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
Inventing and reinventing the wheel (constantly) when it comes to marketing is the only way to stay fresh and at the top of your game. But it’s not always easy to think of new ideas, especially when the old ways seem to be working pretty well.
Let’s face it: 2020 was a roller coaster ride. Not only did we see certain industries decimated by COVID (tourism, hospitality, and brick & mortar retail shops to name a few), we also saw an unexpected and unprecedented surge in software sales.
Recently, it has come to my attention that there are more and more marketing boutiques popping up left and right, claiming to be “data-driven” and providing “affordable leads sourced on LinkedIn.”
Hosting online events in 2021 will for sure be a must-have marketing strategy since no-one is certain whether or not physical events will even take place at all. But let’s be realistic: with everyone hosting events online, how will you be sure that yours stands out from the crowd?
Developing marketing messaging to end-user audiences is pretty straightforward. You know your value proposition, how your solution will help decision-makers, and you tell your story in a clear, easy to understand way.
