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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

07 Feb 2019 07 Feb 2019

Why Your Methods of Calculating Marketing ROI Are All Wrong

By |2019-02-07T09:39:13+00:00February 7th, 2019|Articles|0 Comments

The key is to always look at the bigger picture, considering both the quantifiable and non-quantifiable factors: long sales cycles, brand building, customer satisfaction etc.
31 Jan 2019 31 Jan 2019

How to Create a Blog for Your Business and Keep It Going All Year Long

By |2019-01-31T09:40:40+00:00January 31st, 2019|Articles|0 Comments

Has blogging become a chore? Try these 5 tips to help you keep your business blog alive.
24 Jan 2019 24 Jan 2019

Marketing Your Software Applications by Appealing to Emotion

By |2019-01-24T06:43:49+00:00January 24th, 2019|Articles|0 Comments

Here are compelling reasons why your marketing should appeal more to emotions than logic, even if you’re selling B2B software.
17 Jan 2019 17 Jan 2019

Content Marketing Trends for 2019

By |2019-01-17T04:36:31+00:00January 17th, 2019|Articles|0 Comments

Keep in mind these practical tips to make your marketing content more successful this year.
10 Jan 2019 10 Jan 2019

Telemarketing in 2019: Does Calling Prospects Still Work?

By |2019-01-11T05:29:39+00:00January 10th, 2019|Articles|0 Comments

Start by making sure your telemarketing campaigns are part of a comprehensive marketing strategy.

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