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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

3 Ways To Improve Your Marketing Messaging To Resonate With Your Target Audience

Creating marketing messaging whether that be on your website, for ad copy, for highly valuable gated content, or for sales outreach, takes time and thought to develop. Whether you are developing your message for the first time, or revamping it for the one-thousandth time, it’s important not to fall into the “marketing blah blah.”

By |2021-05-04T11:22:55+02:004-May-2021|Categories: Articles, Videos|Tags: |Comments Off on 3 Ways To Improve Your Marketing Messaging To Resonate With Your Target Audience

Top 3 Reasons Why Aligning Sales & Marketing is Key to the Success of your Software Business

It sounds like a given that alignment between sales and marketing would be automatic, but nothing could be further from the truth for many software vendors. Marketing often works in a silo to generate leads that are then passed on to sales for follow-up; however, without the buy-in of your sales team from the start, those leads are often left to collect dust and end up going cold.

By |2021-04-27T06:41:34+02:0027-Apr-2021|Categories: Articles|Tags: |Comments Off on Top 3 Reasons Why Aligning Sales & Marketing is Key to the Success of your Software Business

Importance of Customer Service in Marketing (Updated)

Still not convinced about the value of embedding customer service into your business priorities? How about trying to treat it as an integral part of your marketing strategy?

By |2021-05-02T12:17:42+02:0026-Apr-2021|Categories: Articles|Tags: |Comments Off on Importance of Customer Service in Marketing (Updated)

5 Quick Tips for Generating Leads

Software marketers are always looking to generate leads fast, so what are some ways to increase visibility for your brand quickly in order to do so? Here are five tips for generating leads so that you can establish a pipeline of sales opportunities now.

By |2021-05-07T04:04:09+02:0022-Apr-2021|Categories: Articles, Videos|Tags: |Comments Off on 5 Quick Tips for Generating Leads

How to Be Authentic When Marketing Software

One mistake that software marketers often make is to focus only on the facts. While facts are important, marketing material should never be boring or dry.

By |2021-03-31T18:04:12+02:001-Apr-2021|Categories: Articles|Tags: |Comments Off on How to Be Authentic When Marketing Software
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