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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

13 Jun 2019 13 Jun 2019

IT Telemarketing Companies: How to Avoid the Pitfalls When Choosing a Lead Generation Outsourcer

By |2019-06-17T10:24:13+02:00June 13th, 2019|Articles|0 Comments

Choosing an outsourcer for outbound IT telemarketing can be a daunting task.  Not only do you need to be sure that they are going to deliver a quality service, but by acting on your behalf, they are representing your company’s image.
06 Jun 2019 06 Jun 2019

Marketing Software Products: The Answers You Need to Build Your Brand Successfully

By |2019-06-06T10:51:10+02:00June 6th, 2019|Articles|0 Comments

By now, you know that you can have the greatest software application in the world, but without marketing, few people will know about it. But before you dive into marketing, there’s a prerequisite: You need to define your brand.
29 May 2019 29 May 2019

Lead Generation for Software Companies: 6 Effective B2B Strategies

By |2019-06-18T10:30:20+02:00May 29th, 2019|Articles|0 Comments

There is no single way to generate leads, so having a holistic marketing approach is important. Be where your prospects are, and target them with these proven methods.
16 May 2019 16 May 2019

What is Agile Marketing and Why Do I Need It for my B2B Software Business?

By |2019-05-16T12:56:21+02:00May 16th, 2019|Articles|0 Comments

Learn about the many benefits of this marketing approach, among which are improved ROI and more efficient targeted niche campaigns.
09 May 2019 09 May 2019

5 Ways to Optimize Your Partner Recruitment Efforts

By |2019-05-09T10:45:36+02:00May 9th, 2019|Articles|0 Comments

To get the right partners, you need to have the right approach. Keep these important points in mind as you plan your partner recruitment efforts.
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