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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

18 Oct 2018 18 Oct 2018

5 Marketing Challenges That Are Really Opportunities

By |2018-10-18T05:54:17+00:00October 18th, 2018|Articles|0 Comments

B2B marketing for software vendors can be tough and challenging, but here’s what you can do to overcome them.
11 Oct 2018 11 Oct 2018

How to Deal with Marketing Ups and Downs

By |2018-10-11T10:44:35+00:00October 11th, 2018|Articles|0 Comments

The feeling of being unproductive and running out of ideas happens to the best of us. Try these tips and you might just be surprised with the results.
04 Oct 2018 04 Oct 2018

5 Tips to Help You Stay on Top of Your Marketing Game

By |2018-10-10T05:19:15+00:00October 4th, 2018|Articles|0 Comments

Persistently educating yourself and participating in discussions with fellow marketers make a start of a good habit for your marketing function.
27 Sep 2018 27 Sep 2018

How to Create a Reseller Program

By |2018-09-27T06:41:18+00:00September 27th, 2018|Articles|0 Comments

Always start by truly understanding your desired reseller profiles and highlighting the value propositions that are important to them.
20 Sep 2018 20 Sep 2018

Marketing Post GDPR – What’s Changed, What Hasn’t?

By |2018-09-27T06:23:24+00:00September 20th, 2018|Articles|0 Comments

Now that European citizens are protected by this important EU regulation on data protection and privacy, marketers and relevant data-based platforms (such as Facebook and Google) are now more responsible in handling data, as expected.
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