Articles - MediaDev

08 Sep 2020 08 Sep 2020

Why Having a Partner Ecosystem Is an Important Marketing Tool for ISVs
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Why Having a Partner Ecosystem Is an Important Marketing Tool for ISVs

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Why Having a Partner Ecosystem Is an Important Marketing Tool for ISVs

By Liz Lemarchand|2020-09-15T16:47:30+02:008-Sep-2020|Categories: Articles|Tags: ISV-OEM partnerships|0 Comments

You know it’s important to market your software beyond your own channels, and having a network for channel partnerships is one of the best ways to do it.

03 Sep 2020 03 Sep 2020

Why Should I Make My OEM Program More Visible to ISVs?
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Why Should I Make My OEM Program More Visible to ISVs?

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Why Should I Make My OEM Program More Visible to ISVs?

By Liz Lemarchand|2020-09-16T17:54:08+02:003-Sep-2020|Categories: Articles|Tags: ISV-OEM partnerships|0 Comments

We have been working with OEM program holders and the ISV community alike for the past 20+ years. The heart of our expertise lies in building relationships between the two in order to generate business opportunities that are win-win for both parties.

20 Aug 2020 20 Aug 2020

How “Crush” Campaigns Can Help You Take Back Market Share
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How “Crush” Campaigns Can Help You Take Back Market Share

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How “Crush” Campaigns Can Help You Take Back Market Share

By Liz Lemarchand|2020-09-16T17:51:04+02:0020-Aug-2020|Categories: Articles|Tags: marketing tips|0 Comments

Keep these tactics in mind as you try to outsmart your competition.

23 Jul 2020 23 Jul 2020

Cloud May Be Easier to Sell Now. But You Still Have to Sell.
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Cloud May Be Easier to Sell Now. But You Still Have to Sell.

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Cloud May Be Easier to Sell Now. But You Still Have to Sell.

By Bernadette Wilson|2020-09-16T18:18:58+02:0023-Jul-2020|Categories: Articles|Tags: marketing tips|0 Comments

With the sudden shift toward remote work, businesses want the agility of the cloud – but they want the assurance they’re making the right move long term.

13 Jul 2020 13 Jul 2020

Leverage LinkedIn to Promote Your Software Business
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Leverage LinkedIn to Promote Your Software Business

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Leverage LinkedIn to Promote Your Software Business

By Sander Oostewechel|2020-07-14T03:05:10+02:0013-Jul-2020|Categories: Articles|Tags: social selling|0 Comments

LinkedIn is a platform that every B2B software marketer has (or should have) covered in their online presence. With over 650 million users, LinkedIn has grown far beyond the job-hunting platform it once was. Today, there are numerous ways you can leverage the platform to expose relevant decision-makers to your content.

Why Having a Partner Ecosystem Is an Important Marketing Tool for ISVs

Why Having a Partner Ecosystem Is an Important Marketing Tool for ISVs

Why Should I Make My OEM Program More Visible to ISVs?

Why Should I Make My OEM Program More Visible to ISVs?

How “Crush” Campaigns Can Help You Take Back Market Share

How “Crush” Campaigns Can Help You Take Back Market Share

Cloud May Be Easier to Sell Now. But You Still Have to Sell.

Cloud May Be Easier to Sell Now. But You Still Have to Sell.

Leverage LinkedIn to Promote Your Software Business

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