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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

ISV-OEM Lead Generation Strategies That Work

Recruiting new ISV partners to your OEM program is a highly valuable endeavor.  Not only is OEM driving revenue at record rates, it is becoming one of the fastest growing business drivers out there. 

By |2022-09-28T13:47:08+08:0028-Sep-2022|Categories: Articles|Tags: , |Comments Off on ISV-OEM Lead Generation Strategies That Work

Why “Done With You” Marketing Services Will Change Your Relationships With Your Vendors

I love this new term, “done with you” services.  I don’t know who coined the phrase, but I think it’s great!  It used to be that people would outsource certain business activities (especially marketing) to third-party vendors, that worked in one big black box. Not only would you have no clue who was working on your project, you had little to no visibility into what was actually happening in the background. 

By |2022-09-01T13:00:02+08:0030-Aug-2022|Categories: Articles|Tags: |Comments Off on Why “Done With You” Marketing Services Will Change Your Relationships With Your Vendors

Why Social Selling is Important for B2B Lead Generation

Marketing has gone through many changes within the past decade. Avenues for leads, reaching new customers, and even how businesses advertise and customers receive adverts have changed drastically within the past few years.

By |2022-08-18T12:54:03+08:0018-Aug-2022|Categories: Articles|Tags: |Comments Off on Why Social Selling is Important for B2B Lead Generation

Why You Need to Refresh Your Lead Generation Strategies in H2

In today’s business world, the term “lead generation” is everywhere. And for good reason—lead generation is an essential part of doing business in order to generate new sales opportunities and grow revenue.

By |2022-08-10T03:03:45+08:0020-Jul-2022|Categories: Articles|Tags: |Comments Off on Why You Need to Refresh Your Lead Generation Strategies in H2

How to Focus on the Right Marketing Actions to Take During an Economic Recession

Let’s face it, economic times are hard for everyone these days, and the challenges we are confronting have just begun. 

By |2022-07-13T11:55:15+08:0013-Jul-2022|Categories: Articles|Tags: , |Comments Off on How to Focus on the Right Marketing Actions to Take During an Economic Recession
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