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Recent articles

12 Dec 2019 12 Dec 2019

5 Tips for Improving Lead Conversion Rates

By |2019-12-12T04:46:43+01:00December 12th, 2019|Articles|0 Comments

Lead generation for software vendors is not an exact science and sometimes trial and error is the only way to find the best practices you need to captivate the attention of your target audience. But generating leads should not be your end goal; it’s really just step one in the sales process.
10 Dec 2019 10 Dec 2019

5 Elements of an Effective Cross-Channel Marketing Strategy for ISVs

By |2019-12-10T04:07:17+01:00December 10th, 2019|Articles|0 Comments

ISVs have myriad options for how to spend marketing budget. For example, you can invest in your website, content marketing, and social media and social advertising. You may focus on email marketing, pay-per click (PPC), or print ads.
27 Nov 2019 27 Nov 2019

B2B Software Marketing Strategies: What Works to Generate High Quality Leads?

By |2019-11-28T07:55:51+01:00November 27th, 2019|Articles|0 Comments

B2B software marketing is a world unto itself. Anyone who has worked in it can tell you that it’s not all it’s cracked up to be. Not only is it often difficult for marketers to create the right messaging without sounding too technical, but outreach needs to come in all shapes and forms (especially when you are targeting different job functions within an organization).

04 Nov 2019 04 Nov 2019

How “Crush” Campaigns Can Help You Take Back Market Share

By |2019-11-07T06:22:24+01:00November 4th, 2019|Articles|0 Comments

Keep these tactics in mind as you try to outsmart your competition.
21 Oct 2019 21 Oct 2019

Importance of Customer Service in Marketing

By |2019-10-21T08:13:02+02:00October 21st, 2019|Articles|0 Comments

Still not convinced about the value of embedding customer service into your business priorities? How about trying to treat it as an integral part of your marketing strategy?