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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

08 Sep 2020 08 Sep 2020

Why Having a Partner Ecosystem Is an Important Marketing Tool for ISVs

By |2020-09-15T16:47:30+02:008-Sep-2020|Categories: Articles|Tags: |0 Comments

You know it’s important to market your software beyond your own channels, and having a network for channel partnerships is one of the best ways to do it.
03 Sep 2020 03 Sep 2020

Why Should I Make My OEM Program More Visible to ISVs?

By |2020-09-16T17:54:08+02:003-Sep-2020|Categories: Articles|Tags: |0 Comments

We have been working with OEM program holders and the ISV community alike for the past 20+ years.  The heart of our expertise lies in building relationships between the two in order to generate business opportunities that are win-win for both parties.
20 Aug 2020 20 Aug 2020

How “Crush” Campaigns Can Help You Take Back Market Share

By |2020-09-16T17:51:04+02:0020-Aug-2020|Categories: Articles|Tags: |0 Comments

Keep these tactics in mind as you try to outsmart your competition.
23 Jul 2020 23 Jul 2020

Cloud May Be Easier to Sell Now. But You Still Have to Sell.

By |2020-09-16T18:18:58+02:0023-Jul-2020|Categories: Articles|Tags: |0 Comments

With the sudden shift toward remote work, businesses want the agility of the cloud – but they want the assurance they’re making the right move long term.
13 Jul 2020 13 Jul 2020

Leverage LinkedIn to Promote Your Software Business

By |2020-07-14T03:05:10+02:0013-Jul-2020|Categories: Articles|Tags: |0 Comments

LinkedIn is a platform that every B2B software marketer has (or should have) covered in their online presence. With over 650 million users, LinkedIn has grown far beyond the job-hunting platform it once was. Today, there are numerous ways you can leverage the platform to expose relevant decision-makers to your content.