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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

Why Media Agencies Need To Outsource The Development Of New Technologies

Liz and Elena discuss how emerging technology can help media agencies provide better service to their customers.

By |2021-03-08T10:28:31+01:004-Mar-2021|Categories: Articles|Comments Off on Why Media Agencies Need To Outsource The Development Of New Technologies

Planning Your Next Webinar to Stand-Out from the Crowd

Liz and Lorenzo share essential best practices to make your webinar stick out, from planning to post-event follow-up.

By |2021-03-02T08:51:48+01:002-Mar-2021|Categories: Articles|Comments Off on Planning Your Next Webinar to Stand-Out from the Crowd

Ways to Improve Visibility for Your ISV OEM Program

Here are tips to help successfully increase awareness about the benefits of your ISV OEM program.

By |2021-02-27T12:53:46+01:0017-Feb-2021|Categories: Articles|Tags: |Comments Off on Ways to Improve Visibility for Your ISV OEM Program

How to Make B2B Marketing Content Generation Fun Again

Remember when writing was fun? New B2B marketing content writers – or writers assigned to produce content about a new application or system — usually get a rush of creative inspiration in the beginning.

By |2021-02-11T07:55:26+01:0011-Feb-2021|Categories: Articles|Tags: |Comments Off on How to Make B2B Marketing Content Generation Fun Again

Why Capturing and Keeping your Audience’s Attention is Getting Harder and What Can Be Done About It

I am not sure exactly when it started, or how it happened, but at some point in the not so distant past, we stopped being able to focus on one thing at a time. The worst is that our minds wonder so easily that even when we consciously tell ourselves to pay attention, we often cannot.

By |2021-02-11T07:30:07+01:0028-Jan-2021|Categories: Articles|Tags: |Comments Off on Why Capturing and Keeping your Audience’s Attention is Getting Harder and What Can Be Done About It
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