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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

5 Tips to Ensure Your Marketing Efforts Are a Success in 2024

Each New Year we all sit around making resolutions and goals, only to forget all about them come February.  Am I right?  Well this year, how can you stick to your objectives to make them a reality?  Here are 5 tips to help kick-start your marketing efforts and sustain them so that 2024 is a success. 

By |2024-01-16T16:35:33+08:0016-Jan-2024|Categories: Articles|Tags: |Comments Off on 5 Tips to Ensure Your Marketing Efforts Are a Success in 2024

How much money are you losing by not exploring OEM opportunities with your client base?

It’s amazing to me how many people who work in the software industry are completely unaware about what OEM means.  Don’t get me wrong, I’m not judging anyone here.  I am merely pointing out that OEM is ignored more often than not.  Which if you do understand the benefits of having an ISV-OEM strategy, clearly means that most software companies are missing out on a very profitable source of revenue.   

By |2023-11-22T18:48:49+08:0022-Nov-2023|Categories: Articles|Tags: |Comments Off on How much money are you losing by not exploring OEM opportunities with your client base?

Common Misconceptions about ISV – OEM Marketing and Sales

ISV – OEM marketing is a beast.  One of the things that most people don’t realize about OEM sales to ISVs is how critical timing is, which means it is super important to have a giant sales funnel.  OEM sales cycles are usually long—in some cases taking upwards of 18 months to complete from start to finish.  And of course, in the end, not everyone is going to opt for your offer, which means the more ISV leads you have, the better.  What’s funny is that many OEM program holders don’t see it that way.  They think that it’s

By |2023-11-14T12:14:59+08:0014-Nov-2023|Categories: Articles|Tags: |Comments Off on Common Misconceptions about ISV – OEM Marketing and Sales

3 Sure-Fire Techniques for Getting Past Gatekeepers

Have you ever tried calling a decision-maker only to get blocked by a Gatekeeper?  Well, you are not alone.  Many people who try B2B cold calling get stuck because they don’t know how to get past Gatekeepers, the first people who pick up the phone and whose job it is to filter important calls from the unimportant ones.  There is a plethora of reasons why callers get stuck at this stage including: 

By |2023-11-08T19:26:21+08:008-Nov-2023|Categories: Articles|Tags: |Comments Off on 3 Sure-Fire Techniques for Getting Past Gatekeepers

What ChatGPT Has to Say About B2B Software Sales in Light of the Current Macro-Economic Context

The macro-economic context is likely to have a significant influence on B2B technology purchases over the next 18 months. Here are several ways in which it may impact these purchases:

By |2023-08-30T15:00:01+08:0030-Aug-2023|Categories: Articles|Tags: |Comments Off on What ChatGPT Has to Say About B2B Software Sales in Light of the Current Macro-Economic Context
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