Brand boosting

Growth hacking

ISV – OEM Channel partnerships

Support as a Service

Boost your brand to the next level

MediaDev helps Software Vendors to establish brand exposure and to engage with leads.

Getting your brand right front of your target audience can be challenging for Software Vendors. Navigating the ways in the B2B software industry requires knowledge and skill. In our 2 decades of existence we have helped small and big brands alike achieve remarkable growth.

Our versatile, international team of marketing specialists is what makes MediaDev strong. We take away the practical boundaries that come with international expansion and are able to localize marketing campaigns across the globe. We can take full ownership of all marketing activities, or collaborate with internal marketing teams.

Be Agile, Grow Fast

MediaDev helps start-ups to grow fast with disruptive marketing and product optimization.

We practice Agile Marketing principles to align product development with marketing in advance to a product launch. We firmly believe development and marketing should feed each other instead of merely complement. The marketing strategies we draw up and implement are highly scalable and drive growth fast. Growth hacking is not limited to start-up companies. The same strategy can be applied to divisions or products within an established organization

Grow OEM partnerships

Finding partners that embed your solution into their own product is a challenging task that comes with big rewards.

MediaDev helps with the highly targeted outreach that is necessary to identify opportunities and find ISVs that could benefit from your OEM solution. Once acquired, these partnerships ensure a stream of recurring revenue as you benefit from every sale that the partner makes.

Our ISV database consists of large amounts pure ISV players across the globe, with high granularity to segment by vertical and/or horizontal solution offerings, type of business model (On-premise, Hybrid or Cloud/SaaS), OEM policy / strategy, and key technology choices. We cover over 18 languages natively to enhance visibility for your brand among local ISV communities.

Make your customers succeed

Marketing does not stop right after you make a sale. With flexible contracts and As a Service concepts it is more important than ever to invest in relationships with customers. If done well, existing customers provide a reliable revenue stream.

We help ISVs to manage pre- and after-sales support processes. Helping leads that have questions before they buy or clients that face difficulties operating a product after they made a purchase is key to successful relationships. With 20 years of IT marking experience we make sure all your in-bound leads get the information they need to make a decision. Together with our versatile in-house development team, we are able to provide three tiers of technical support when clients run into difficulties.

Get in touch with us
  • 20 years of IT marketing experience

  • Highly skilled international team

  • Global coverage with local execution

  • Helped 27 out of the 100 global software players

  • Proprietary database filled with IT decision makers