Resour
ces about “Marketing tips“
Improve your marketing acumen with these practical and easily actionable insights, tricks and more.
Remember when writing was fun? New B2B marketing content writers – or writers assigned to produce content about a new application or system — usually get a rush of creative inspiration in the beginning.
Liz explains why marketing, much like weight loss, is a journey where consistency is key.
I am not sure exactly when it started, or how it happened, but at some point in the not so distant past, we stopped being able to focus on one thing at a time. The worst is that our minds wonder so easily that even when we consciously tell ourselves to pay attention, we often cannot.
Inventing and reinventing the wheel (constantly) when it comes to marketing is the only way to stay fresh and at the top of your game. But it’s not always easy to think of new ideas, especially when the old ways seem to be working pretty well.
Here’s a clip from Liz and Lorenzo’s podcast episode where they discuss the importance of the entire sales funnel, and why you’re missing out on a lot of valuable information if you only look at sales-qualified leads.
