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21 Mar 2019 21 Mar 2019

Why Explainer Videos Need to be an Integral Part of your Marketing Strategy as an ISV

By |2019-03-21T09:51:35+02:00March 21st, 2019|Articles|0 Comments

As more people consume video daily, you should take the opportunity it presents to make your brand more visible.
19 Mar 2019 19 Mar 2019

Introduction to Machine Learning and Artificial Intelligence

By |2019-03-19T04:36:21+02:00March 19th, 2019|Videos|0 Comments

Liz talks about the difference between the two, and how both could revolutionize marketing.
12 Mar 2019 12 Mar 2019

Crush Campaigns in B2B Software Marketing

By |2019-03-12T07:09:24+02:00March 12th, 2019|Videos|0 Comments

This tactic can be highly effective in taking back market share from your competition, especially if you’re a challenger.
08 Mar 2019 08 Mar 2019

Why Sexism in Marketing Must Go

By |2019-03-08T08:16:11+02:00March 8th, 2019|Articles|0 Comments

It’s important to have gender-conscious company policies, especially in your marketing content and sales practices.
05 Mar 2019 05 Mar 2019

Why ISVs Should Think of Marketing Strategy Before Starting Development

By |2019-03-06T03:55:47+02:00March 5th, 2019|Videos|0 Comments

Liz convinces software vendors not to wait until their product is ready to go to market before they start marketing.
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