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Resources about “Marketing tips

Improve your marketing acumen with these practical and easily actionable insights, tricks and more.

5 Tips to Ensure Your Marketing Efforts Are a Success in 2024

Each New Year we all sit around making resolutions and goals, only to forget all about them come February.  Am I right?  Well this year, how can you stick to your objectives to make them a reality?  Here are 5 tips to help kick-start your marketing efforts and sustain them so that 2024 is a success. 

By |2024-01-16T16:35:33+08:0016-Jan-2024|Categories: Articles|Tags: |Comments Off on 5 Tips to Ensure Your Marketing Efforts Are a Success in 2024

3 Sure-Fire Techniques for Getting Past Gatekeepers

Have you ever tried calling a decision-maker only to get blocked by a Gatekeeper?  Well, you are not alone.  Many people who try B2B cold calling get stuck because they don’t know how to get past Gatekeepers, the first people who pick up the phone and whose job it is to filter important calls from the unimportant ones.  There is a plethora of reasons why callers get stuck at this stage including: 

By |2023-11-08T19:26:21+08:008-Nov-2023|Categories: Articles|Tags: |Comments Off on 3 Sure-Fire Techniques for Getting Past Gatekeepers

Why Branded Podcasts Should Be at the Forefront of Your Thought Leadership

In this episode, Liz interviews Alisa Manjarrez, Managing Director of Stories Bureau and an expert on B2B podcasts. If you’re exploring including podcasts in your marketing strategy, tune in!

By |2023-11-08T19:25:23+08:0017-Oct-2023|Categories: Podcasts|Tags: |Comments Off on Why Branded Podcasts Should Be at the Forefront of Your Thought Leadership

What ChatGPT Has to Say About B2B Software Sales in Light of the Current Macro-Economic Context

The macro-economic context is likely to have a significant influence on B2B technology purchases over the next 18 months. Here are several ways in which it may impact these purchases:

By |2023-08-30T15:00:01+08:0030-Aug-2023|Categories: Articles|Tags: |Comments Off on What ChatGPT Has to Say About B2B Software Sales in Light of the Current Macro-Economic Context

Why You Need to Stop Counter-Arguing Prospects

In this episode, Liz addresses why you need to stop counter-arguing prospects even if as sales professionals, we’ve all been taught why it’s important to list out some of the main reasons for negative and make sure that we’re able to effectively counter-argue those. She also gives tips and examples on how to continue the conversation even after you get a no. Listen in.

By |2023-07-26T15:32:45+08:0026-Jul-2023|Categories: Podcasts|Tags: |Comments Off on Why You Need to Stop Counter-Arguing Prospects
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