Why Explainer Videos Need to be an Integral Part of your Marketing Strategy as an ISV
As more people consume video daily, you should take the opportunity it presents to make your brand more visible.
21 Mar 2019
21 Mar 2019
19 Mar 2019
19 Mar 2019
Introduction to Machine Learning and Artificial Intelligence
Liz talks about the difference between the two, and how both could revolutionize marketing.
12 Mar 2019
12 Mar 2019
Crush Campaigns in B2B Software Marketing
This tactic can be highly effective in taking back market share from your competition, especially if you’re a challenger.
08 Mar 2019
08 Mar 2019
Why Sexism in Marketing Must Go
It’s important to have gender-conscious company policies, especially in your marketing content and sales practices.
05 Mar 2019
05 Mar 2019
Why ISVs Should Think of Marketing Strategy Before Starting Development
Liz convinces software vendors not to wait until their product is ready to go to market before they start marketing.