Resour
ces about “Marketing tips“
Improve your marketing acumen with these practical and easily actionable insights, tricks and more.
ISV-OEM lead generation is not rocket science. But it’s not a piece of cake either. And I can tell you from experience that many marketing agencies fall into predictable traps because they can’t really get their heads around OEM.
Let’s face it: telemarketing or cold calling is the black sheep of marketing tactics. It’s gotten a bad rap because of outsourced BPOs scattered around India and Asia bombarding people at home at inopportune times (like right in the middle of dinner) calling about worthless products or services that no one wants or needs.
Learn about the many benefits of this marketing approach, among which are improved ROI and more efficient targeted niche campaigns.
In order to be outstanding at marketing, it’s important to question everything you do all the time. And the real key to getting super good at marketing is something you may not believe: it’s getting comfortable with things not turning out the way you planned.
In order to get good at marketing or sales and eradicate the bad reputation looming over our heads, we need to understand the role we play, and the ethical boundaries we are not willing to cross.
