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Resources about “Marketing tips

Improve your marketing acumen with these practical and easily actionable insights, tricks and more.

The Top 5 Do’s and Don’ts of ISV-OEM Lead Generation

ISV-OEM lead generation is not rocket science.  But it’s not a piece of cake either.  And I can tell you from experience that many marketing agencies fall into predictable traps because they can’t really get their heads around OEM.

By |2022-06-29T16:17:09+08:0021-Jun-2022|Categories: Articles|Tags: , |Comments Off on The Top 5 Do’s and Don’ts of ISV-OEM Lead Generation

Inspiring Prospects to Engage When (at first) They Don’t Want To

Let’s face it: telemarketing or cold calling is the black sheep of marketing tactics.  It’s gotten a bad rap because of outsourced BPOs scattered around India and Asia bombarding people at home at inopportune times (like right in the middle of dinner) calling about worthless products or services that no one wants or needs.

By |2022-06-01T18:38:26+08:002-Jun-2022|Categories: Articles|Tags: , |Comments Off on Inspiring Prospects to Engage When (at first) They Don’t Want To

What Is Agile Marketing and Why Do I Need It for My B2B Software Business?

Learn about the many benefits of this marketing approach, among which are improved ROI and more efficient targeted niche campaigns.

By |2022-06-01T13:01:34+08:001-Jun-2022|Categories: Articles|Tags: , |Comments Off on What Is Agile Marketing and Why Do I Need It for My B2B Software Business?

Why You Should Always Question Everything You Ever Learned About Marketing

In order to be outstanding at marketing, it’s important to question everything you do all the time.  And the real key to getting super good at marketing is something you may not believe: it’s getting comfortable with things not turning out the way you planned.

By |2022-05-26T17:06:26+08:0026-May-2022|Categories: Articles|Tags: |Comments Off on Why You Should Always Question Everything You Ever Learned About Marketing

Why Sales & Marketing Gets a Bad Rap and What You Can Do About It

In order to get good at marketing or sales and eradicate the bad reputation looming over our heads, we need to understand the role we play, and the ethical boundaries we are not willing to cross.

By |2022-05-19T17:22:04+08:0019-May-2022|Categories: Articles|Tags: |Comments Off on Why Sales & Marketing Gets a Bad Rap and What You Can Do About It
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