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Resources about “Marketing tips

Improve your marketing acumen with these practical and easily actionable insights, tricks and more.

How to Up-Level Your Marketing Skills

Whether you’ve been working in marketing for a long time or not, habit and routine can lead to complacency if you’re not careful. It’s important to be especially weary of becoming stagnant, and generating “passing” results; the type of outcomes that are not terrible, but not transcendent either.

By |2021-12-01T16:24:01+08:001-Dec-2021|Categories: Articles|Tags: |Comments Off on How to Up-Level Your Marketing Skills

Effective Product Marketing – Why it Can’t Only be All About the Product

Product marketing is a strategic function for any ISV and is supposed to bridge the gap between product management and marketing communications. It is an integral part of bringing a product to market and includes designing the product’s positioning and messaging.

By |2022-01-14T16:31:51+08:0016-Nov-2021|Categories: Articles|Tags: |Comments Off on Effective Product Marketing – Why it Can’t Only be All About the Product

How Culture Influences Marketing

Liz talks about how your grasp of the culture of the market you’re trying to serve can indicate how your marketing efforts will translate. She also shares insights on how you can be more effective in marketing by taking culture into consideration in your messaging.

By |2021-10-19T16:49:22+08:0019-Oct-2021|Categories: Podcasts|Tags: |Comments Off on How Culture Influences Marketing

Successful Outbound Lead Generation Tactics for Q4

It’s the mad dash at the end of the year. We’re in Q4 and time is going by fast. Everyone wants to finish off 2021 with a bang and kick off 2022 on the right foot. So what are some strategies that you can be doing in order to generate better leads? That is the topic for today’s Software Marketing Made Simple episode.

By |2021-10-12T16:29:20+08:0012-Oct-2021|Categories: Podcasts|Tags: , |Comments Off on Successful Outbound Lead Generation Tactics for Q4

The Top 5 Marketing Trends for Q4 2021

The mad dash to the end of the year is here, and marketers are working over-time to ensure a successful finish to 2021.  Here are some insights to help keep you at the top of your marketing game for Q4 and beyond. 

By |2022-01-14T16:30:24+08:0030-Sep-2021|Categories: Articles|Tags: |Comments Off on The Top 5 Marketing Trends for Q4 2021
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