In this quick episode, Liz gives us insights on what it means and how to be authentic when marketing software.

Listen to the episode on Anchor, Spotify, Breaker, Pocket casts, RadioPublic, or Google Podcasts.


  • One mistake marketers often make [00:41]
  • Why people love stories [00:54]
  • Why is it difficult for marketers to tell a compelling story around their product? Why do they often fall into writing marketing blah-blah? Why is it difficult to find messaging that resonates with your target audience? [1:07]
  • Where authenticity in marketing starts [3:01]
  • Innovation + marketing = the perfect equation [3:25]
  • What does being authentic mean? [4:08]

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