Resour
ces about “Market intelligence“
Learn how to effectively execute market data and efficiently build and maintain a clean marketing database.
Account-based marketing, when it works, is the most efficient way for software vendors to land high-value B2B contracts. Many ABM campaigns are failing, though, not because the creative is bad, or the ads are poorly placed, but because the data foundation isn’t solid.
If you are reading this article, I am assuming that you landed here because you are in need of reliable ISV data. Software companies with white labelling or embedded offers, and who are looking to sell with or to ISVs are becoming more and more prevalent.
William Philipps, one of MediaDev’s Senior Lead Generation and Social Selling Executives, gives his insight on using market intelligence to enhance sales outreach to generate more (and better quality) leads.
Liz and William discuss the reasons why market intelligence reports are indispensable in the sales toolkit.
Liz and Marnelie discuss why maintaining a proper process for managing evolving data is paramount to having a healthy marketing database.
