Resour
ces about “Market intelligence“
Learn how to effectively execute market data and efficiently build and maintain a clean marketing database.
If you are reading this article, I am assuming that you landed here because you are in need of reliable ISV data. Software companies with white labelling or embedded offers, and who are looking to sell with or to ISVs are becoming more and more prevalent.
William Philipps, one of MediaDev’s Senior Lead Generation and Social Selling Executives, gives his insight on using market intelligence to enhance sales outreach to generate more (and better quality) leads.
Liz and William discuss the reasons why market intelligence reports are indispensable in the sales toolkit.
Liz and Marnelie discuss why maintaining a proper process for managing evolving data is paramount to having a healthy marketing database.
Here are more reasons why you’d want to make sure your data is always up to date, compliant to privacy laws, and secure as often as possible.
