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Resources about “Inbound marketing

Attract, convince, convert and engage with your audience through online channels.

Emailing Your B2B Prospect List Once a Day – Can it be Done Without Them Unsubscribing?

A lot of our customers are curious about increasing their B2B email outreach cadence but are afraid of bombarding their prospects and turning into spammers. The fear is that their prospects will unsubscribe if they are emailed too much. While this can be a risk, (and can happen if your messaging is too salesy), as long as you continue to provide the most amount of value to your prospective clients and the purpose of your email cadence is to give, the likelihood of them unsubscribing is low. 

By |2021-09-08T16:10:07+08:008-Sep-2021|Categories: Articles|Tags: , |Comments Off on Emailing Your B2B Prospect List Once a Day – Can it be Done Without Them Unsubscribing?

Creating Content for Independent Software Vendors (ISVs)

Liz talks about content writing for ISVs with Bernadette Wilson, who is a regular contributor to the DevPro Journal and has 20+ years of experience as a journalist, writer, editor and B2B marketer.

By |2021-07-09T13:06:38+08:003-May-2021|Categories: Podcasts|Tags: |Comments Off on Creating Content for Independent Software Vendors (ISVs)

The Importance of Having Success Stories

Liz and Sander discuss why case studies should be an essential part of your digital marketing strategy.

By |2021-03-16T07:34:10+08:0016-Mar-2021|Categories: Podcasts|Tags: , , |Comments Off on The Importance of Having Success Stories

How to Adapt My Social Media Strategy to My Business

Being present on social media platforms is essential, but knowing the most suitable social network for your business activity is even more important.

By |2021-05-17T07:55:24+08:0012-Nov-2020|Categories: Articles|Tags: |Comments Off on How to Adapt My Social Media Strategy to My Business
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