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Resources about “Inbound marketing

Attract, convince, convert and engage with your audience through online channels.

01 Aug 2019 01 Aug 2019

How to Use Telemarketing to Promote Content and Generate Top-of-the-Funnel B2B Leads

By |2019-08-01T09:43:42+02:00August 1st, 2019|Articles|0 Comments

Telemarketing as an outreach strategy often gets a bad rap. It has the tendency to be associated with under-educated people sitting in gigantic call-centers in faraway lands offshore, who are programed (like robots) to read a script over and over, day after day, to hundreds of prospects an hour, pushing products that have little to no value to the person on the other end of the line.

18 Jul 2019 18 Jul 2019

Technical Software Support: Why AI Chat-bots Should Never Entirely Replace Human Contact

By |2019-07-29T09:15:47+02:00July 18th, 2019|Articles|0 Comments

Having inbound customer support for your software product is a must. Not only does it reassure clients because they can get the answers to their questions immediately, but it is essential in order to escalate glitches so that they can be resolved quickly. The trend today is to provide inbound support through online chat, but is that really enough?
03 Jul 2019 03 Jul 2019

How to Reach Your Business Goals with a Holistic Marketing Approach (video)

By |2019-07-24T09:21:56+02:00July 3rd, 2019|Interviews, Videos|0 Comments

Liz discusses with MediaDev digital marketing manager Sander Oostewechel the significance of having a comprehensive strategy that focuses on your marketing objectives.
29 May 2019 29 May 2019

Lead Generation for Software Companies: 6 Effective B2B Strategies

By |2019-06-18T10:30:20+02:00May 29th, 2019|Articles|0 Comments

There is no single way to generate leads, so having a holistic marketing approach is important. Be where your prospects are, and target them with these proven methods.
28 May 2019 28 May 2019

How to Improve E-Mail Conversion Rates with Optimized Landing Pages

By |2019-05-28T10:25:54+02:00May 28th, 2019|Videos|0 Comments

Liz shows us how to get the best results from e-mail campaigns by using niche marketing.
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