Resources about “Social selling“
Go beyond the traditional social media marketing by taking a highly personalized approach in your outreach, especially on LinkedIn.
Marketing has gone through many changes within the past decade. Avenues for leads, reaching new customers, and even how businesses advertise and customers receive adverts have changed drastically within the past few years.
Here’s how you can hyper-target decision-makers of potential big accounts and nurture them into sales opportunities using social media.
A LinkedIn Showcase Page is an effective way to communicate your offer to ISVs. It works as an extension of your main company page. They function as a dedicated child page, where a company builds a niche following around specific areas of their business. Think of them as supplements – not replacements – to the company page.
Liz explores how social selling is parallel to telemarketing and shares valuable tips on how to have a more effective outreach strategy in this new podcast episode.
Liz and William discuss the reasons why market intelligence reports are indispensable in the sales toolkit.