Resources about “Social selling“
Go beyond the traditional social media marketing by taking a highly personalized approach in your outreach, especially on LinkedIn.
I have been working from home for years. Nearly 10 years in fact. So, it’s nothing new for me to be quarantined inside my home for days on end working away in front of my computer screen. Of course, worry over the spread of COVID-19 has now forced hundreds of thousands of people into home offices across the globe and it happened at an unprecedented speed. It seemed like practically overnight that business closed their crowded downtown offices and implemented work from home policies.
LinkedIn is a platform that every B2B software marketer has (or should have) covered in their online presence. With over 650 million users LinkedIn is has grown far beyond the job-hunting platform it once was. Today, there are numerous ways you can leverage the platform to expose relevant decision-makers to your content.
Liz explains why showcase pages go beyond company pages, by letting you focus on your specialties and hyper-target niche markets.
Are you solely relying on LinkedIn to reach out to people? Liz explains why you should not.