Resources about “Social selling“
Go beyond the traditional social media marketing by taking a highly personalized approach in your outreach, especially on LinkedIn.
LinkedIn is a platform that every B2B software marketer has (or should have) covered in their online presence. With over 650 million users LinkedIn is has grown far beyond the job-hunting platform it once was. Today, there are numerous ways you can leverage the platform to expose relevant decision-makers to your content.
Liz explains why showcase pages go beyond company pages, by letting you focus on your specialties and hyper-target niche markets.
Are you solely relying on LinkedIn to reach out to people? Liz explains why you should not.