LinkedIn is a platform that every B2B software marketer has (or should have) covered in their online presence. With over 650 million users LinkedIn is has grown far beyond the job-hunting platform it once was. Today, there are numerous ways you can leverage the platform to expose relevant decision-makers to your content.

Independent software vendors and big names alike are striving to get the buyer’s attention. Using social media could be an option, but it isn’t that straightforward. Read on how you can develop a social selling strategy that works.