WHY CHOOSE MEDIADEV AS YOUR SOFTWARE MARKETING PARTNER
How do I increase my bottom line?
How do I identify the right accounts to target?
How do I increase visibility for my software product online?
How do I create more high-quality sales opportunities for my sales team?
How can I scale up my marketing efforts in a cost-effective way?
These are probably some of the questions running in your head that landed you here.
We all know that the success of software products heavily relies on effective marketing strategies. Even the greatest technological achievements don’t sell themselves.
With an abundance of options available to customers, capturing the attention of your target audience and standing out from your competition requires a comprehensive and tailored approach that highlights your value proposition as it relates to your audience’s pain points.
This is where choosing the right marketing partner becomes critical.
Among the plethora of options, MediaDev is the vendor of choice for software companies looking to elevate their marketing efforts and achieve sustainable growth.
Expertise in the Software Industry
MediaDev specializes in software marketing. We’re experts in understanding the intricacies and challenges unique to the software industry. Our team is comprised of marketing professionals with deep-rooted knowledge and experience in promoting software products across various niches and markets.
By partnering with MediaDev, software companies gain access to a wealth of industry-specific insights and tailored strategies crafted to maximize visibility, engagement, and conversions.
One Passion for Technology
We are a mission-based organization driven by our passion for technology. We don’t ever want to see another innovative software solution fail to make a difference in the world because of poor product/market mix. Outstanding innovation alongside exceptional marketing guarantees success. We function as one team driven by this common purpose. Even if we come from different cultural, educational and professional backgrounds, our loyalty and teamwork result in happy employees that deliver successful campaigns that make happy clients.
Leadership Team
Holistic Approach to Marketing
Whereas many marketing agencies provide isolated services, MediaDev takes a holistic approach to software marketing. We recognize that successful marketing campaigns require synergy across multiple channels and touchpoints.
The key to a successful marketing strategy is to accommodate prospects throughout their buyer journey. From content marketing and social media management to one-on-one outreach, MediaDev offers a comprehensive suite of services designed to create cohesive and impactful marketing strategies that convert prospects into clients or partners.
By integrating various on- and offline marketing channels seamlessly, MediaDev ensures that software companies reach their target audience strategically and with maximum productivity.
Read more about MediaDev’s holistic approach, including the MediaDev Marketing Workflow here.
Click the image to see the full holistic marketing workflow
Data-Driven Decision Making
Making informed decisions based on actionable insights is paramount to success.
MediaDev employs analytics tools and methodologies to track, measure, and analyze the performance of marketing campaigns.
By monitoring key metrics such as traffic, engagement, and conversion rates, we gain valuable insights into what works and what doesn’t.
This data-driven approach allows MediaDev to optimize marketing strategies, ensuring maximum ROI and continuous improvement over time.
Flexible and Scalable Solutions
Every software company is unique, with its own set of goals, challenges, and constraints. MediaDev understands this and offers flexible and scalable solutions tailored to the specific needs of each client.
Whether it’s a startup looking to establish brand presence or an established enterprise seeking to expand its market reach, MediaDev adapts its services to accommodate varying budgets, timelines, and objectives.
With customizable packages and a client-centric approach, MediaDev empowers software companies to achieve their marketing goals in the most cost-effective way.
How Can MediaDev Serve Your Software Business?
1. LEAD GENERATION
Get access to the best opportunities to help your sales team close deals faster. Pay only for the leads you approve.
How we help
Appointment Setting
Through outbound tactics such as Social Selling and Phone Outreach we engage your target audience and nurture prospects until they are ready for an appointment with your sales team.
Event Promotion
Drive attendees to your physical or online events (seminars, roadshows, webinars, video-casts etc.) by inviting prospects that are interested in the topic you’ll present or the product/service you can offer.
Content Promotion
Endorse your lead magnets (case studies, e-books, research reports and white papers etc.) to prospects by creating buzz and increasing brand awareness through education.
Inbound Lead Follow-up
We’ll reach out to inquiries to qualify their interest in your product, answer their questions and assess their “sales readiness”.
Channel Partner Network Building
Expand your sales/distribution network into new markets by identifying value-added resellers, service providers and IT consulting firms that can add your solution to their portfolio.
The Next Steps
Email contact@mediadev.com to set up a discovery meeting.
“MediaDev is flexible and adapts to our needs. They have been able to customize campaigns for us and promote a variety of assets in local languages. They are able to de-duplicate their data against ours which guarantees that all the leads we get are new to us and not already in our system. This has helped us significantly increase our sales pipeline and meet our quarterly targets.”
Victoria, EMEA Marketing Communications Manager
2. DIGITAL MARKETING
Attract, convince, convert, and engage with your target audience through online channels. MediaDev will craft go-to digital marketing strategies and map out optimization opportunities where necessary. While most marketing agencies offer individual services, we integrate on- and offline services into one holistic marketing strategy.
How we help
Content Creation & Marketing
Multimedia design – Copy writing podcasts – Webinars
Attract, convince and convert prospects online through content with proper context. Make it easy for your audience to comprehend your message. plan and execute your brand value proposition and content production calendar. No third parties involved. We can directly market what we create.
Social Media Management
Social Media planning – Content distribution Advertising
Reach your branding, social PR and lead generation goals with highly targeted social content. We will reflect and relate your brand’s values online by creating social media campaigns that are tailored specifically for you, have in-depth target audience reach, and are ultimately relatable and engaging to users by putting the “social” back into social media.
Search Engine Optimization
Keyword research – On-Site SEO Off-Site SEO
By managing and creating your websites’ on- and off-site content we will make sure your webpages rank great in search engines. Prepare to harvest your low-hanging organic fruit.
Email marketing
Customer segmentation – Personalized email campaigns – Newsletters
By implementing a well-orchestrated email marketing campaign, you will be able to reach your target audience through a direct line. Would you like to stay in touch with your leads and current customers? With highly personalized messaging, we keep your leads and customer base interested and satisfied.
Digital Advertising
Pay-per-Click – Display Advertising Remarketing
Through digital advertising, your brands and products are immediately visible to your specific target audience. Well-managed campaigns result in higher visibility at lower costs per click. This effort is for short-term goals and event promotion, but also to generate a reliable flow of visitors to your website.
3. MARKET INTELLIGENCE
Get a 360-degree view of your data to help your inside sales team go after the most relevant prospects. Our dedicated research team with deep knowledge of the software industry continuously updates and expands our proprietary database.
How we help
Database Profiling
Keep your prospect lists up to date through regular data cleansing campaigns, so your sales team always has access to accurate information on prospects they are engaging with.
Bespoke Data Sets
Get a custom-built, detailed breakdown of qualified information on your possible target markets, business opportunities and more, so you can make data-driven decisions.
Market Intelligence Reports
Gain deep insights into a specific target list of accounts to form the basis of your ABM strategy. We verify specific company details and rank the level of interest that the account holds from a business perspective including market share, industry trends, key-decision makers and business initiatives that influence propensity to buy.
Market Surveys
On your behalf, we can create and launch survey campaigns through our tech-savvy agents who know the topic well. We execute surveys in native languages all across the globe to ensure that there are no communication gaps that could skew results.
Market Studies and Research
Intimately understand your market through carefully gathered insights and interviews that uncover market trends and opportunities in your niche.
4. ISV-OEM PARTNER RECRUITMENT
We can help you find the right partners to embed your solutions, white label your products, and tap into new market geographies. Our proprietary software database contains ISV players covering all verticals and horizontals across the globe.
How we help
Vertical and horizontal market targeting
Pin-point ISVs within strategic markets to identify potential partners that best fit your value proposition. Depending on your objectives, our team of ISV marketing experts helps you target a specific niche or address a broader ISV audience across multiple markets.
Business model/deployment
Find and engage ISVs that are generating a revenue stream with a business model that is perfectly adapted to your solution (SaaS, Hybrid Cloud, On-Premise...)
OEM partnership policy/strategy
Get exposure to ISVs that are sure to be open to OEM partnerships. We help you present your edge to establish win-win benefits for both parties.
Ecosystem compatibility
Identify ISVs that easily integrate with your technology. Our goal is to help you expand your ecosystem more efficiently by lowering technical barriers.
The Next Steps
Email contact@mediadev.com to set up a discovery meeting.
“I have been working with MediaDev for the better part of a year, and am absolutely thrilled with the services they provide. They are committed to generating top quality leads and work hand-in-hand with us to set up sales appointments with key decision-makers in accounts with high-level business potential. They have helped to build a sales pipeline valued at over $1.2 million USD. I highly recommend MediaDev.”
Fanny, Sales Manager
How MediaDev Does It
CUSTOMIZED
MediaDev understands that no two companies are the same. Clients appreciate how we customize the services according to their needs. We break down and understand your value proposition, the target niche, and your goals. This translates into a customized service agreement that fits your budget.
EXTENSION OF YOUR TEAM
Our versatile team is widely familiar with the tech space – ISV-OEM, cloud, cutting-edge software, embedded software -- and therefore understands your software product faster than all-around marketing agencies. We work closely together with your team to ensure alignment and continuous exchange of information.
MEETINGS WITH KEY DECISION MAKERS
While key senior tech decision makers are not easy to locate, we make these important meetings happen by tapping our extensive network of ISVs from years of working in the ISV space.
OWN DATA
Having our proprietary database that you can get access to saves you time, energy, and money, especially if you don’t have your predetermined list of companies and key decision-makers that you need to be reaching out to.
B2B LEAD GENERATION WORKFLOW
This workflow is the ultimate and ideal scenario. It’s not necessary to employ all the tactics listed in the workflow to be successful.
Click the image to see the full workflow
In conclusion, choosing MediaDev as your software marketing agency offers numerous advantages that can significantly impact the success and growth of your software products.
From our expertise in the software industry to our holistic approach to marketing, targeted audience engagement, data-driven decision-making, and flexible solutions, MediaDev provides the strategic guidance and support needed to thrive in today's competitive market landscape.
If you are ready to scale your marketing efforts and increase sales opportunities for your software business, get in touch with us through email: contact@mediadev.com. Let’s have a quick chat to see if we are a good fit for each other.
Get in touch with MediaDev
To inquire, please fill out the form below with your contact details. You can also email us at contact@mediadev.com.
