Liz Lemarchand (COO of MediaDev) conducted a one-on-one interview with Bernadette Wilson on content writing for ISVs. Bernadette is not only a regular contributor to the DevPro Journal, but also has 19 years of experience as a journalist, writer, editor, and B2B marketer.
In this interview, Bernadette explains how she began her career in writing, and what it is like to create content for such a fast-moving industry. During the conversation, she talks about what motivates her to write about ISVs, highlights some of the challenges she faces, and offers up solutions to overcoming them.
At the end of the interview, Bernadette discusses the biggest mistake that ISVs make when writing their own content, and provides useful tips for them to improve.
For more information on how to create great content for ISVs, read our latest articles.