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Resource Library2021-03-09T05:17:05+08:00

Make Informed Marketing Decisions

Decades of experience has taught us that there’s no one-size-fits-all approach when highlighting your value proposition to your end-users and potential partners. Visit our collection of articles, guides, infographics and videos to learn which marketing tactics are best for you.

Case studies
ISV-OEM Partnerships

How to Tailor Your Pitch to Resonate with ISV Audiences

Developing marketing messaging to end-user audiences is pretty straightforward. You know your value proposition, how your solution will help decision-makers, and you tell your story in a clear, easy to understand way.

By |19-Nov-2020|Articles|

Social Selling Best Practices in Italy

Our Country Manager for Italy shares his insight into how social selling is used as a lead generation tactic in the Italian market.

By |17-Nov-2020|Podcasts|

How to Adapt My Social Media Strategy to My Business

Being present on social media platforms is essential, but knowing the most suitable social network for your business activity is even more important.

By |12-Nov-2020|Articles|

The Social Selling Dilemma: What to Do When Prospects Don’t Engage?

Now more than ever, social selling has become a must have strategy to generate leads. Because of COVID-19 and the acceleration of work from home norms, contacting prospects via LinkedIn is a mandatory right of passage since phone outreach is becoming more and more difficult.

By |5-Nov-2020|Articles|

What Are the Differences Between Native Apps, Web Apps and Hybrid Apps?

Here’s a quick guide to understanding the distinctions among these types of application deployments.

By |30-Oct-2020|Articles|

How Can I Build My OEM Ecosystem, Diversify and Not Be Overly US Centric

Our ISV-OEM Outreach Specialist shares his approach to OEM program-holders targeting ISVs from different regions across the globe.

By |20-Oct-2020|Podcasts|

5 Steps To Creating an Amazing 3D Model

Considering to use 3D modelling for your marketing? Here are steps to create such scenario, as detailed by our sister company WYLog.

By |8-Oct-2020|Articles|

Joining a Remote Team: Tips for Integrating When You’re Working from Home

One of our new social selling experts shares how he managed to productively work with a new team from his home office.

By |6-Oct-2020|Podcasts|

Working From Home For Good – Tips to Staying Sane, Productive and Safe During COVID-19

One of our top social selling and marketing experts shares how he effectively transitioned to working from home permanently.

By |22-Sep-2020|Podcasts|

Why Having a Partner Ecosystem Is an Important Marketing Tool for ISVs

You know it’s important to market your software beyond your own channels, and having a network for channel partnerships is one of the best ways to do it.

By |8-Sep-2020|Articles|

Why Should I Make My OEM Program More Visible to ISVs?

We have been working with OEM program holders and the ISV community alike for the past 20+ years.  The heart of our expertise lies in building relationships between the two in order to generate business opportunities that are win-win for both parties.

By |3-Sep-2020|Articles|

How “Crush” Campaigns Can Help You Take Back Market Share

Keep these tactics in mind as you try to outsmart your competition.

By |20-Aug-2020|Articles|

Choosing the Right Marketing Agency (Checklist)

​Choosing an agency can be time-consuming and comes with a lot of pressure. The decision could have a large impact on the growth of your company or the program that you are managing.

Why You Need To Clean Your Existing Data

Here are more reasons why you’d want to make sure your data is always up to date, compliant to privacy laws, and secure as often as possible.

By |4-Aug-2020|Videos|

Social Selling Best Practices in the Time of Covid-19

Keep these things in mind to make sure you are increasing your sales pipeline via LinkedIn.

By |28-Jul-2020|Videos|

Cloud May Be Easier to Sell Now. But You Still Have to Sell.

With the sudden shift toward remote work, businesses want the agility of the cloud – but they want the assurance they’re making the right move long term.

By |23-Jul-2020|Articles|

Marketing and the Importance of Thought Leadership

When you have a specific niche and you want to distinguish yourself from your competitors, having really fantastic content that highlights your thought leadership is going to be one of the best marketing tactics that you can do.

By |21-Jul-2020|Videos|

Leverage LinkedIn to Promote Your Software Business

LinkedIn is a platform that every B2B software marketer has (or should have) covered in their online presence. With over 650 million users, LinkedIn has grown far beyond the job-hunting platform it once was. Today, there are numerous ways you can leverage the platform to expose relevant decision-makers to your content.

By |13-Jul-2020|Articles|

Technical Software Support: Why AI Chat-bots Should Never Entirely Replace Human Contact

Having inbound customer support for your software product is a must. Not only does it reassure clients because they can get the answers to their questions immediately, but it is essential in order to escalate glitches so that they can be resolved quickly. The trend today is to provide inbound support through online chat, but is that really enough?

By |25-Jun-2020|Articles|

How A Lead Generation Specialist Executes Social Selling Campaigns

Curious to learn about the day in a life of a social seller? Learn the ins and outs of social selling from one of our lead generation specialists.

By |11-Jun-2020|Podcasts|

2020 Inbound Marketing Trends For Your Small Business

The pandemic shouldn’t stop your business from growing, especially if you consider what you can do with inbound marketing.

By |11-Jun-2020|Articles|

Why Localized Content Is a Must in EMEA

Here are three reasons why content in EMEA should be made available in native languages.

By |4-Jun-2020|Articles|

Online Reputation Management Plan Anyone Can Use

Being online is great for almost any business. You have access to billions of potential customers on social media, and things like digital marketing can be incredibly fruitful. However, when operating a business in the online atmosphere, you need to keep your online reputation in mind.

By |2-Jun-2020|Articles|
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