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Resource Library2022-04-08T14:42:08+08:00

Make Informed Marketing Decisions

Decades of experience has taught us that there’s no one-size-fits-all approach when highlighting your value proposition to your end-users and potential partners. Visit our collection of articles, guides, infographics and videos to learn which marketing tactics are best for you.

Why We Decided to Create an Online Masterclass

Essentials to Lead Generation for Software Vendors is MediaDev’s pilot online marketing course. Listen in as Liz shares the thought process behind why we put together Mediadev Marketing Masterclass for you software marketers! Want to become a high-performing lead generation specialist? Join the class now! Get all the course details here.

By |23-Nov-2021|Podcasts|

Effective Product Marketing – Why it Can’t Only be All About the Product

Product marketing is a strategic function for any ISV and is supposed to bridge the gap between product management and marketing communications. It is an integral part of bringing a product to market and includes designing the product’s positioning and messaging.

By |16-Nov-2021|Articles|

Why OEM Program Holders Should Help Their ISV Partners to Market Their Solutions

In order to create a win-win situation, the more products your partner sells, the more revenue you’re generating for yourself. So, it’s really in your best interest to help your partners market their products. And there’s a number of different ways that you can do that.

By |10-Nov-2021|Podcasts|

Are Prospects Tired of Outreach Because of the Pandemic? B2B Lead Generation Tips for ISVs

Liz talks to Joseph Indolos, a Lead Generation Guru, about navigating lead generation during the pandemic. Which industries are best for outreach now and which ones to hold off for the time being? He shares insights, tips, and practical advice on how to be a better marketer in this new normal. Listen in!

By |27-Oct-2021|Podcasts|

How to Promote Your Partner Program Among the Right ISV Audiences

How do you promote a partner program among ISV audiences? Partnering has become increasingly important in keeping up with customer demands; partner ecosystems are playing a crucial role.  

By |26-Oct-2021|Articles|

How Culture Influences Marketing

Liz talks about how your grasp of the culture of the market you’re trying to serve can indicate how your marketing efforts will translate. She also shares insights on how you can be more effective in marketing by taking culture into consideration in your messaging.

By |19-Oct-2021|Podcasts|

Successful Outbound Lead Generation Tactics for Q4

It’s the mad dash at the end of the year. We’re in Q4 and time is going by fast. Everyone wants to finish off 2021 with a bang and kick off 2022 on the right foot. So what are some strategies that you can be doing in order to generate better leads? That is the topic for today’s Software Marketing Made Simple episode.

By |12-Oct-2021|Podcasts|

Emailing Your B2B Prospect List Once a Day – Can It Be Done Without Them Unsubscribing?

A lot of our customers are curious about increasing their B2B email outreach cadence but are afraid of bombarding their prospects and turning into spammers. The fear is that their prospects will unsubscribe if they are emailed too much. While this can be a risk, (and can happen if your messaging is too salesy), as long as you continue to provide the most amount of value to your prospective clients and the purpose of your email cadence is to give, the likelihood of them unsubscribing is low. 

By |8-Sep-2021|Articles|

How Can I Ensure My Outsourced (OEM) Lead Generation Campaign is Wildly Successful?

Liz discusses with William Philipps, one of the Outbound Lead Generation experts at MediaDev, insights and tips on how to ensure the success of a lead generation program targeting ISV-OEM.

By |17-Aug-2021|Podcasts|

The Truth about Losing B2B Software Sales Deals : Why it’s Not About Price

Liz and Ryan Sorley, Founder and CEO of DoubleCheck Research, talk about what’s more important in the overall scheme of a software solution sales cycle, what sales reps can do better to ensure that more of their leads convert into actual sales, and why they are losing B2B software sales deals.

By |10-Aug-2021|Podcasts|

Is Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot Be the Only Tactic You Use to Generate Sales Leads

Liz explores how social selling is parallel to telemarketing and shares valuable tips on how to have a more effective outreach strategy in this new podcast episode.

By |3-Aug-2021|Podcasts|

How Market Intelligence Reports are Crucial to Any Sales Person’s Bag of Tools

William Philipps, one of MediaDev’s Senior Lead Generation and Social Selling Executives, gives his insight on using market intelligence to enhance sales outreach to generate more (and better quality) leads.

By |27-Jul-2021|Podcasts|

Is Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot be the Only Tactic you Use to Generate Sales Leads

Many people believe that telemarketing and cold calling are tactics of days past, but the more I think about it, the more I believe that that’s just a nice excuse to hide behind because let’s face it- calling makes people uncomfortable.

By |6-Jul-2021|Articles|

How to Create B2B Software Content that’s Fun – Is it Even Possible?

Liz talks with Bernadette Wilson, ISV Content Writer for the DevPro Journal, and expert at content writing for software vendors. Learn as she shares tips on how to create B2B software content that’s engaging for your target buyer personas.

By |2-Jul-2021|Podcasts|

3 Best Apps For Promoting Your Software Business Online

When you think about what a software company is, your first thought may turn to a few pale individuals in a dark room lit up by nothing other than their computer screens typing away tirelessly and generating hundreds of lines of code per hour.

By |29-Jun-2021|Articles|

Why OEM Partnerships are Confusing to ISVs and What Can Be Done About It

While the term OEM (original equipment manufacturer) was coined decades ago to explain software integration onto hardware, OEM today means many things to many people.  It continues to be used to explain embarked software onto “equipment” (whether that be a smart phone, a refrigerator, a car, a printer, or anything else you can think of); it is also a term that is used to describe ISV-to-ISV partnerships to embed one piece of software into another.

By |22-Jun-2021|Articles|

The Best Practices of Managing Remote Teams

Liz talks with Liam Martin, Co-Founder of and Co-Organizer of Running Remote, who shares his expertise in managing remote workforces and what will happen post-pandemic.

By |14-Jun-2021|Podcasts|

Introduction to Lead Generation Strategies: What Is a Lead?

Liz walks us through the criteria for validating a lead as a valid business opportunity.

By |7-Jun-2021|Podcasts|

Best Practices For LinkedIn Advertising

Liz talks with Sander Oostewechel (MediaDev Marketing Manager) about the value of launching ad campaigns to promote your content or events on the world’s largest professional social network.

By |31-May-2021|Podcasts|

Top 3 Reasons Why Aligning Sales & Marketing is Key to the Success of your Software Business

It sounds like a given that alignment between sales and marketing would be automatic, but nothing could be further from the truth for many software vendors. Marketing often works in a silo to generate leads that are then passed on to sales for follow-up; however, without the buy-in of your sales team from the start, those leads are often left to collect dust and end up going cold.

By |27-May-2021|Articles|
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