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Resource Library2022-04-08T14:42:08+08:00

Make Informed Marketing Decisions

Decades of experience has taught us that there’s no one-size-fits-all approach when highlighting your value proposition to your end-users and potential partners. Visit our collection of articles, guides, infographics and videos to learn which marketing tactics are best for you.

Case studies
ISV-OEM Partnerships

How Can I Ensure My Outsourced (OEM) Lead Generation Campaign is Wildly Successful?

Liz discusses with William Philipps, one of the Outbound Lead Generation experts at MediaDev, insights and tips on how to ensure the success of a lead generation program targeting ISV-OEM.

By |17-Aug-2021|Podcasts|

The Truth about Losing B2B Software Sales Deals : Why it’s Not About Price

Liz and Ryan Sorley, Founder and CEO of DoubleCheck Research, talk about what’s more important in the overall scheme of a software solution sales cycle, what sales reps can do better to ensure that more of their leads convert into actual sales, and why they are losing B2B software sales deals.

By |10-Aug-2021|Podcasts|

Is Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot Be the Only Tactic You Use to Generate Sales Leads

Liz explores how social selling is parallel to telemarketing and shares valuable tips on how to have a more effective outreach strategy in this new podcast episode.

By |3-Aug-2021|Podcasts|

How Market Intelligence Reports are Crucial to Any Sales Person’s Bag of Tools

William Philipps, one of MediaDev’s Senior Lead Generation and Social Selling Executives, gives his insight on using market intelligence to enhance sales outreach to generate more (and better quality) leads.

By |27-Jul-2021|Podcasts|

Is Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot be the Only Tactic you Use to Generate Sales Leads

Many people believe that telemarketing and cold calling are tactics of days past, but the more I think about it, the more I believe that that’s just a nice excuse to hide behind because let’s face it- calling makes people uncomfortable.

By |6-Jul-2021|Articles|

How to Create B2B Software Content that’s Fun – Is it Even Possible?

Liz talks with Bernadette Wilson, ISV Content Writer for the DevPro Journal, and expert at content writing for software vendors. Learn as she shares tips on how to create B2B software content that’s engaging for your target buyer personas.

By |2-Jul-2021|Podcasts|

3 Best Apps For Promoting Your Software Business Online

When you think about what a software company is, your first thought may turn to a few pale individuals in a dark room lit up by nothing other than their computer screens typing away tirelessly and generating hundreds of lines of code per hour.

By |29-Jun-2021|Articles|

Why OEM Partnerships are Confusing to ISVs and What Can Be Done About It

While the term OEM (original equipment manufacturer) was coined decades ago to explain software integration onto hardware, OEM today means many things to many people.  It continues to be used to explain embarked software onto “equipment” (whether that be a smart phone, a refrigerator, a car, a printer, or anything else you can think of); it is also a term that is used to describe ISV-to-ISV partnerships to embed one piece of software into another.

By |22-Jun-2021|Articles|

The Best Practices of Managing Remote Teams

Liz talks with Liam Martin, Co-Founder of and Co-Organizer of Running Remote, who shares his expertise in managing remote workforces and what will happen post-pandemic.

By |14-Jun-2021|Podcasts|

Introduction to Lead Generation Strategies: What Is a Lead?

Liz walks us through the criteria for validating a lead as a valid business opportunity.

By |7-Jun-2021|Podcasts|

Best Practices For LinkedIn Advertising

Liz talks with Sander Oostewechel (MediaDev Marketing Manager) about the value of launching ad campaigns to promote your content or events on the world’s largest professional social network.

By |31-May-2021|Podcasts|

Top 3 Reasons Why Aligning Sales & Marketing is Key to the Success of your Software Business

It sounds like a given that alignment between sales and marketing would be automatic, but nothing could be further from the truth for many software vendors. Marketing often works in a silo to generate leads that are then passed on to sales for follow-up; however, without the buy-in of your sales team from the start, those leads are often left to collect dust and end up going cold.

By |27-May-2021|Articles|

Four Areas Your Sales Teams Must Address to Deliver a Winning Product Demo

We often speak about lead generation for software companies and how to build a solid pipeline of qualified opportunities, but what happens when those leads are passed on to sales? This article focuses on the importance and often vital role that product demos play in a software sales cycle.

By |26-May-2021|Articles|

Pros and Cons of Third-Party Scripts For Website Tracking

As more people use script blockers to take back some of their privacy, are you still considering using third-party scripts to centralize your tracking analytics?

By |21-May-2021|Articles|

3 Ways To Improve Your Marketing Messaging To Resonate With Your Target Audience

Creating marketing messaging whether that be on your website, for ad copy, for highly valuable gated content, or for sales outreach, takes time and thought to develop. Whether you are developing your message for the first time, or revamping it for the one-thousandth time, it’s important not to fall into the “marketing blah blah.”

By |19-May-2021|Articles, Videos|

Best Practices For Making Any Software Lead Generation Campaign A Success

Liz talks with Shai Schneiderman (MediaDev Client Operations Manager) about campaign management, with a focus on client onboarding, market segmentation, campaign launch, and reporting.

By |17-May-2021|Podcasts|

Why Win-Loss Interviews Should be the Cornerstone of a Software Vendor’s Sales Strategy

Liz talks with Ryan Sorley, CEO of DoubleCheck Research, about the value of understanding how your customers are won or lost, and how it helps improve your sales process.

By |10-May-2021|Podcasts|

Creating Content for Independent Software Vendors (ISVs)

Liz talks about content writing for ISVs with Bernadette Wilson, who is a regular contributor to the DevPro Journal and has 20+ years of experience as a journalist, writer, editor and B2B marketer.

By |3-May-2021|Podcasts|

Importance of Customer Service in Marketing

Still not convinced about the value of embedding customer service into your business priorities? How about trying to treat it as an integral part of your marketing strategy?

By |26-Apr-2021|Articles|
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