Interviews
Don’t feel like reading articles? Listen to these perceptive talks about marketing and sales.
Why Is QA an Integral Part of the Lead Generation Process
Liz and Rosell discuss the importance of quality assurance in lead generation.
Why Is It Important to Deliver MQLs and SQLs at the Same Time During a Campaign?
Here’s a clip from Liz and Lorenzo’s podcast episode where they discuss the importance of the entire sales funnel, and why you’re missing out on a lot of valuable information if you only look at sales-qualified leads.
Keys to Successfully Generating Sales Appointments through Social Selling
Liz and Clara discuss the best practices for nurturing sales leads via LinkedIn, and maximizing outreach potential via Sales Navigator.
Catching up with a Former MediaDev Employee
Liz catches up with Jemina, who now works as a business development manager for a software company. They talk about how her experience in MediaDev has prepared her for such role.
Omnichannel Marketing in EMEA
Liz and Lu discuss the best ways to engage and nurture prospects, and how to convert them to valid sales opportunities. Lu also offers tips on how to generate leads in Russia.