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Podcasts

Don’t feel like reading articles? Listen to these perceptive talks about ISV marketing, sales and channel partner recruitment.

Why We Decided to Create an Online Masterclass

Essentials to Lead Generation for Software Vendors is MediaDev’s pilot online marketing course. Listen in as Liz shares the thought process behind why we put together Mediadev Marketing Masterclass for you software marketers! Want to become a high-performing lead generation specialist? Join the class now! Get all the course details here.

By |2021-12-01T12:39:47+08:0023-Nov-2021|Categories: Podcasts|Tags: |Comments Off on Why We Decided to Create an Online Masterclass
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Why OEM Program Holders Should Help Their ISV Partners to Market Their Solutions

In order to create a win-win situation, the more products your partner sells, the more revenue you’re generating for yourself. So, it’s really in your best interest to help your partners market their products. And there’s a number of different ways that you can do that.

By |2021-11-10T18:17:28+08:0010-Nov-2021|Categories: Podcasts|Tags: |Comments Off on Why OEM Program Holders Should Help Their ISV Partners to Market Their Solutions
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Are Prospects Tired of Outreach Because of the Pandemic? B2B Lead Generation Tips for ISVs

Liz talks to Joseph Indolos, a Lead Generation Guru, about navigating lead generation during the pandemic. Which industries are best for outreach now and which ones to hold off for the time being? He shares insights, tips, and practical advice on how to be a better marketer in this new normal. Listen in!

By |2021-10-28T17:31:45+08:0027-Oct-2021|Categories: Podcasts|Tags: |Comments Off on Are Prospects Tired of Outreach Because of the Pandemic? B2B Lead Generation Tips for ISVs
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How Culture Influences Marketing

Liz talks about how your grasp of the culture of the market you’re trying to serve can indicate how your marketing efforts will translate. She also shares insights on how you can be more effective in marketing by taking culture into consideration in your messaging.

By |2021-10-19T16:49:22+08:0019-Oct-2021|Categories: Podcasts|Tags: |Comments Off on How Culture Influences Marketing
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Successful Outbound Lead Generation Tactics for Q4

It’s the mad dash at the end of the year. We’re in Q4 and time is going by fast. Everyone wants to finish off 2021 with a bang and kick off 2022 on the right foot. So what are some strategies that you can be doing in order to generate better leads? That is the topic for today’s Software Marketing Made Simple episode.

By |2021-10-12T16:29:20+08:0012-Oct-2021|Categories: Podcasts|Tags: , |Comments Off on Successful Outbound Lead Generation Tactics for Q4
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