Podcasts
Don’t feel like reading articles? Listen to these perceptive talks about ISV marketing, sales and channel partner recruitment.
Liz catches up with Ryan, who now works as a business development manager for our sister company EvoStream. They talk about how his role has evolved and how MediaDev has paved his way to it.
Liz and Tristan discuss what makes up augmented reality, how consumers use it and why more businesses are implementing the technology to enhance their solutions.
Liz and Marnelie discuss why maintaining a proper process for managing evolving data is paramount to having a healthy marketing database.
Liz explains why marketing, much like weight loss, is a journey where consistency is key.
When you have a goal in mind to generate leads for your business, the first thing that is critical to do is to clearly define what is a lead. What criteria is mandatory in order for a lead to be considered a valid business opportunity? Is more than one definition acceptable? What triggers are you looking for in order for that lead to have a higher probability of entering into a sales cycle and converting into a business deal?
