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Interviews

Not feel like reading articles or watching videos? Listen to these perceptive talks about marketing.

22 Nov 2018 22 Nov 2018

Why Win-Loss Interviews Should be the Cornerstone of a Software Vendor’s Sales Strategy

By |2018-11-27T13:00:41+00:00November 22nd, 2018|Interviews|0 Comments

Liz interviews win-loss program expert Ryan Sorley about the value of understanding how your customers are won or lost, and how it helps improve your sales process.

10 Jul 2018 10 Jul 2018

Interview with Bernadette Wilson, ISV content writer

By |2018-11-22T06:26:01+00:00July 10th, 2018|Interviews|0 Comments

Liz talks about content writing for ISVs with Bernadette Wilson, who is a regular contributor to the DevPro Journal and has 19 years of experience as a journalist, writer, editor and B2B marketer.

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