window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-99237565-1');

Podcasts

Don’t feel like reading articles? Listen to these perceptive talks about ISV marketing, sales and channel partner recruitment.

Why Win-Loss Interviews Should be the Cornerstone of a Software Vendor’s Sales Strategy

Liz talks with Ryan Sorley, CEO of DoubleCheck Research, about the value of understanding how your customers are won or lost, and how it helps improve your sales process.

By |2021-05-10T15:57:14+02:0010-May-2021|Categories: Podcasts|Tags: |Comments Off on Why Win-Loss Interviews Should be the Cornerstone of a Software Vendor’s Sales Strategy

Creating Content for Independent Software Vendors (ISVs)

Liz talks about content writing for ISVs with Bernadette Wilson, who is a regular contributor to the DevPro Journal and has 20+ years of experience as a journalist, writer, editor and B2B marketer.

By |2021-05-10T15:53:05+02:003-May-2021|Categories: Podcasts|Tags: |Comments Off on Creating Content for Independent Software Vendors (ISVs)

How Market Intelligence Reports are Crucial to any Sales Person’s Bag of Tools

Liz and William discuss the reasons why market intelligence reports are indispensable in the sales toolkit.

By |2021-04-30T08:53:28+02:0029-Apr-2021|Categories: Podcasts|Tags: , |Comments Off on How Market Intelligence Reports are Crucial to any Sales Person’s Bag of Tools

The Secret Sauce to Making Survey Campaigns a Success

Liz asks Pacome how he continuously executes survey campaigns with great results.

By |2021-03-25T07:18:23+01:0018-Mar-2021|Categories: Podcasts|Tags: |Comments Off on The Secret Sauce to Making Survey Campaigns a Success

The Importance of Having Success Stories

Liz and Sander discuss why case studies should be an essential part of your digital marketing strategy.

By |2021-03-16T07:34:10+01:0016-Mar-2021|Categories: Podcasts|Tags: , , |Comments Off on The Importance of Having Success Stories
Go to Top