Like losing weight, marketing is a journey. It’s not easy, and it doesn’t happen overnight. To succeed in both, you should stick to your goals and keep in mind that “when the going gets tough, the tough get going.”
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About the Author: Liz Lemarchand
Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.
