Resources about “Account-based marketing (ABM)“
Learn how to effectively target key accounts using this alternative B2B marketing strategy.
Here’s how you can hyper-target decision-makers of potential big accounts and nurture them into sales opportunities using social media.
You may think you know your audience, but taking the time to develop buyer personas is one of the most effective ways you can prove it.
Accounts-based marketing (or ABM for those of you out there who love acronyms!) is the talk of the town for marketers these days. The approach consists of hand-selecting highly strategic accounts that you want to do business with and creating a priority wish list of companies to exclusively target.
In this new guide, we’ll walk you through how you can identify and engage high potential ISVs with social selling.
Directly approaching your passive prospects, sometimes even using a less formal approach, can help renew their interest in your offers.