Resources about “Account-based marketing (ABM)“
Learn how to effectively target key accounts using this alternative B2B marketing strategy.
In this new guide, we’ll walk you through how you can identify and engage high potential ISVs with social selling.
Directly approaching your passive prospects, sometimes even using a less formal approach, can help renew their interest in your offers.
Liz explains how you can easily target your priority list of accounts using the LinkedIn Sales Navigator.
Here’s how you can hyper-target decision-makers of potential big accounts and nurture them into sales opportunities using social media.
Liz explains why ABM is a strategic way to target businesses with high potential to buy. She also provides useful tips on how to get started.