Liz talks about the best practices on field marketing with Heike Marquordt, who is the Senior Director for Central Europe & UKI Marketing at Unit4.

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Why is data such a critical piece for field marketing? [01:15]
What are some of the challenges when it comes to enriching databases? [02:12]
What are some of the most effective ways to segment data? [03:03]
How to assess data to determine the need for building datasets or filling in white space? [4:11]
Other necessary activities to carry out when preparing the groundwork to launch a new marketing campaign? [06:20]
Other tips for software marketers to keep in mind [07:18]

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