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Resources about “Lead generation

Learn how to effectively identify potential prospects who would have genuine interest in your software.

Holistic Approach to ISV-OEM Lead Generation for Qlik EMEA

MediaDev was hired by Qlik EMEA to execute a comprehensive ISV recruitment strategy using digital marketing, social selling and telemarketing.

By |2021-03-04T04:53:06+01:003-Mar-2021|Categories: Case studies|Tags: , |Comments Off on Holistic Approach to ISV-OEM Lead Generation for Qlik EMEA

Introduction to Lead Generation Strategies: What Is a Lead?

When you have a goal in mind to generate leads for your business, the first thing that is critical to do is to clearly define what is a lead. What criteria is mandatory in order for a lead to be considered a valid business opportunity? Is more than one definition acceptable? What triggers are you looking for in order for that lead to have a higher probability of entering into a sales cycle and converting into a business deal?

By |2021-02-01T10:24:40+01:0026-Jan-2021|Categories: Podcasts|Tags: |Comments Off on Introduction to Lead Generation Strategies: What Is a Lead?

Why Is QA an Integral Part of the Lead Generation Process

Liz and Rosell discuss the importance of quality assurance in lead generation.

By |2021-01-18T09:48:07+01:0019-Jan-2021|Categories: Podcasts|Tags: |Comments Off on Why Is QA an Integral Part of the Lead Generation Process

Why High Quality Leads Are Not a Commodity

Recently, it has come to my attention that there are more and more marketing boutiques popping up left and right, claiming to be “data-driven” and providing “affordable leads sourced on LinkedIn.”

By |2020-12-09T13:56:42+01:0010-Dec-2020|Categories: Articles|Tags: |Comments Off on Why High Quality Leads Are Not a Commodity

Omnichannel Marketing in EMEA

Liz and Lu discuss the best ways to engage and nurture prospects, and how to convert them to valid sales opportunities. Lu also offers tips on how to generate leads in Russia.

By |2020-12-08T04:23:08+01:008-Dec-2020|Categories: Podcasts|Tags: |Comments Off on Omnichannel Marketing in EMEA
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