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Resources about “Lead generation

Learn how to effectively identify potential prospects who would have genuine interest in your software.

How can I generate more leads by cold calling? 5 Tips for Cold Calling Success

Many people have the misperception that cold calling doesn’t work.  I can understand this because I am often very stand-offish when I am called by people out of the blue.  But to go as far as to say that cold calling is a waste of time is just not true—cold calling can actually help you generate more leads faster than any other outbound marketing tactic, (if it’s done right). 

By |2021-12-09T16:49:35+08:009-Dec-2021|Categories: Articles|Tags: |Comments Off on How can I generate more leads by cold calling? 5 Tips for Cold Calling Success

LinkedIn Showcase Page Best Practices

Showcase pages on LinkedIn work as an extension of your main company page. They function as a dedicated child page, where a company builds a niche following around specific areas of their business. Think of them as supplements – not replacements – to the company page.

By |2021-12-08T21:33:42+08:008-Dec-2021|Categories: Guides, checklists and best practices|Tags: , |Comments Off on LinkedIn Showcase Page Best Practices

Why We Decided to Create an Online Masterclass

Essentials to Lead Generation for Software Vendors is MediaDev’s pilot online marketing course. Listen in as Liz shares the thought process behind why we put together Mediadev Marketing Masterclass for you software marketers! Want to become a high-performing lead generation specialist? Join the class now! Get all the course details here.

By |2021-12-01T12:39:47+08:0023-Nov-2021|Categories: Podcasts|Tags: |Comments Off on Why We Decided to Create an Online Masterclass

Are Prospects Tired of Outreach Because of the Pandemic? B2B Lead Generation Tips for ISVs

Liz talks to Joseph Indolos, a Lead Generation Guru, about navigating lead generation during the pandemic. Which industries are best for outreach now and which ones to hold off for the time being? He shares insights, tips, and practical advice on how to be a better marketer in this new normal. Listen in!

By |2021-10-28T17:31:45+08:0027-Oct-2021|Categories: Podcasts|Tags: |Comments Off on Are Prospects Tired of Outreach Because of the Pandemic? B2B Lead Generation Tips for ISVs

Successful Outbound Lead Generation Tactics for Q4

It’s the mad dash at the end of the year. We’re in Q4 and time is going by fast. Everyone wants to finish off 2021 with a bang and kick off 2022 on the right foot. So what are some strategies that you can be doing in order to generate better leads? That is the topic for today’s Software Marketing Made Simple episode.

By |2021-10-12T16:29:20+08:0012-Oct-2021|Categories: Podcasts|Tags: , |Comments Off on Successful Outbound Lead Generation Tactics for Q4
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