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Resources about “Lead generation

Learn how to effectively identify potential prospects who would have genuine interest in your software.

How Can I Ensure My Outsourced (OEM) Lead Generation Campaign is Wildly Successful?

Liz discusses with William Philipps, one of the Outbound Lead Generation experts at MediaDev, insights and tips on how to ensure the success of a lead generation program targeting ISV-OEM.

By |2021-08-17T17:37:44+08:0017-Aug-2021|Categories: Podcasts|Tags: , |Comments Off on How Can I Ensure My Outsourced (OEM) Lead Generation Campaign is Wildly Successful?

Is Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot be the Only Tactic you Use to Generate Sales Leads

Many people believe that telemarketing and cold calling are tactics of days past, but the more I think about it, the more I believe that that’s just a nice excuse to hide behind because let’s face it- calling makes people uncomfortable.

By |2021-07-06T17:51:18+08:006-Jul-2021|Categories: Articles|Tags: |Comments Off on Is Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot be the Only Tactic you Use to Generate Sales Leads

Introduction to Lead Generation Strategies: What Is a Lead?

Liz walks us through the criteria for validating a lead as a valid business opportunity.

By |2021-06-07T14:42:52+08:007-Jun-2021|Categories: Podcasts|Tags: |Comments Off on Introduction to Lead Generation Strategies: What Is a Lead?

Best Practices For LinkedIn Advertising

Liz talks with Sander Oostewechel (MediaDev Marketing Manager) about the value of launching ad campaigns to promote your content or events on the world’s largest professional social network.

By |2021-06-01T08:00:14+08:0031-May-2021|Categories: Podcasts|Tags: |Comments Off on Best Practices For LinkedIn Advertising

Best Practices For Making Any Software Lead Generation Campaign A Success

Liz talks with Shai Schneiderman (MediaDev Client Operations Manager) about campaign management, with a focus on client onboarding, market segmentation, campaign launch, and reporting.

By |2021-08-31T14:09:11+08:0017-May-2021|Categories: Podcasts|Tags: |Comments Off on Best Practices For Making Any Software Lead Generation Campaign A Success
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