Resour
ces about “Lead generation“
Learn how to effectively identify potential prospects who would have genuine interest in your software.
Here’s a sneak peek of Liz Lemarchand’s Tune In and Dial Out: How to Win at B2B Cold Calling audiobook. The book is full of tips and strategies on how to be successful at cold calling, and hopefully, this will serve you.
People are always trying to do more with less. And with the economic context the way it is, that couldn’t be more true than it is right now. At the same time, companies can’t just stop generating leads, recruiting new strategic partners, and selling product. So how do you generate more leads with less resources?
In this episode, Liz talks about her book, Tune In and Dial Out: How to Win at B2B Cold Calling and shares some quick tools and strategies so that you can really implement all of the best practices that she outlined in the book and get really good at your cold calling outreach. If you’re already thriving at cold calling but are still looking to improve or you’re struggling and want to thrive at it, then this episode is for you!
Recruiting new ISV partners to your OEM program is a highly valuable endeavor. Not only is OEM driving revenue at record rates, it is becoming one of the fastest growing business drivers out there.
In this episode, Liz and John discuss her new book, Tune In and Dial Out: How to Win at B2B Cold Calling. Listen in and learn practical, tested, and proven tips to help you change your mindset around B2B cold calling, become more effective in your outreach, and turn your leads into loyal customers. Listen to the episode on Apple Podcast, Google Podcasts, Spotify, Breaker, Pocket casts, RadioPublic, or Anchor. Or read the transcript below.SHOW NOTESQuick takeaways from Tune In and Dial Out book [00:32]Common false beliefs about cold calling [01:37]How to combat negative self-talk just before making
