Resour
ces about “Lead generation“
Learn how to effectively identify potential prospects who would have genuine interest in your software.
MediaDev was hired by Qlik EMEA to execute a comprehensive ISV recruitment strategy using digital marketing, social selling and telemarketing.
When you have a goal in mind to generate leads for your business, the first thing that is critical to do is to clearly define what is a lead. What criteria is mandatory in order for a lead to be considered a valid business opportunity? Is more than one definition acceptable? What triggers are you looking for in order for that lead to have a higher probability of entering into a sales cycle and converting into a business deal?
Liz and Rosell discuss the importance of quality assurance in lead generation.
Recently, it has come to my attention that there are more and more marketing boutiques popping up left and right, claiming to be “data-driven” and providing “affordable leads sourced on LinkedIn.”
Liz and Lu discuss the best ways to engage and nurture prospects, and how to convert them to valid sales opportunities. Lu also offers tips on how to generate leads in Russia.
