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Home/Tag: lead generation

Resources about “Lead generation

Learn how to effectively identify potential prospects who would have genuine interest in your software.

19 Mar 2020 19 Mar 2020

3 Ideas to Generate Leads Now that Your Event Has Been Cancelled

By |2020-03-20T12:26:02+01:00March 19th, 2020|Articles|0 Comments

With COVID-19 precautions in place across the globe, events are being cancelled left and right. Since events used to be a huge source of sales leads, what can you do now that they are being postponed for the foreseeable future? Here are five ways to redirect your marketing budget to build the sales pipeline you need to keep your business going.

12 Dec 2019 12 Dec 2019

5 Tips for Improving Lead Conversion Rates

By |2019-12-12T04:46:43+01:00December 12th, 2019|Articles|0 Comments

Lead generation for software vendors is not an exact science and sometimes trial and error is the only way to find the best practices you need to captivate the attention of your target audience. But generating leads should not be your end goal; it’s really just step one in the sales process.
27 Nov 2019 27 Nov 2019

B2B Software Marketing Strategies: What Works to Generate High Quality Leads?

By |2020-01-07T08:43:55+01:00November 27th, 2019|Articles|0 Comments

B2B software marketing is a world unto itself. Anyone who has worked in it can tell you that it’s not all it’s cracked up to be. Not only is it often difficult for marketers to create the right messaging without sounding too technical, but outreach needs to come in all shapes and forms (especially when you are targeting different job functions within an organization).

19 Aug 2019 19 Aug 2019

Marketing Qualified Lead Generation Workflow

By |2019-08-19T08:18:09+02:00August 19th, 2019|Guides, checklists and best practices|0 Comments

Here is a step-by-step workflow to keep in mind when using outbound telemarketing to generate top-of-the-funnel leads.

01 Aug 2019 01 Aug 2019

How to Use Telemarketing to Promote Content and Generate Top-of-the-Funnel B2B Leads

By |2019-08-01T09:43:42+02:00August 1st, 2019|Articles|0 Comments

Telemarketing as an outreach strategy often gets a bad rap. It has the tendency to be associated with under-educated people sitting in gigantic call-centers in faraway lands offshore, who are programed (like robots) to read a script over and over, day after day, to hundreds of prospects an hour, pushing products that have little to no value to the person on the other end of the line.