When you think about what a software company is, your first thought may turn to a few pale individuals in a dark room lit up by nothing other than their computer screens typing away tirelessly and generating hundreds of lines of code per hour.

Because of this stereotype, it can be challenging to explain exactly what your business offers to potential clients, primarily if they have never heard of the terms OS, platform application, or website optimization in their lives. 

Luckily, some apps are paving the way to make it easier for software businesses to promote themselves to the world. And to help you gain more insight into how people interact with your business without having to confuse anybody.

That said, let’s take a look at a few apps to help you as a business owner reach the right people and keep tabs on what areas you may not have realized needed attention before.


In the world of marketing, there’s no doubt that HubSpot is one of the most well-known players in the game.

And there’s a good reason for it too! 

Not only does Hubspot have its podcast network with regular contributors advising on topics, such as business infrastructure and how to be a leader in your industry, but it also offers many features you can use to supplement your marketing efforts. 

The best part about HubSpot is that it’s entirely free to start with, and you only have to pay for what you need to better your business practices.


If you’ve been looking for a way to improve your email marketing game and keep your customers updated on all of the latest deals and newest software drops, then MailChimp is the app for you.

This easy-to-use app helps you set up a website with built-in marketing tools to take your online presence to the next level. 

You can also send out emails to customers as soon as you put out a new deal or receive a shipment of in-demand items so that none of your customers and clients will feel left out.

MailChimp has serviced lots of big-name companies for several years, so you can rest assured that you will get treated the same, as well as get some of the best advice out there on how to reach your customers best.

With MailChimp, you can even create email templates using your marketing materials, logos, and graphics. 

Create your software business logo with LogoCreator. Check it out here: https://www.logocreator.io


Sometimes, it isn’t easy to gauge precisely how much engagement your business’s website is getting at any given time. 

That’s why Insightly is here to help you do just that, as well as provide several other features.

As indicated by its name, this particular app can give you insight into the different metrics of your website, such as bounce rate, Time To Interact (TTI), and requests per second, to name a few. 

You may be confident in your website-building skills, but this app will be able to tell you what is working for your customer base and what isn’t.

Insightly can also help you craft business emails concerning any promotions you may be offering at any given time, taking that extra bit of stress off your shoulders.

Growing Support Through Technology

As a software company, or even just someone who works on selling software as a product, you’ve got so much on your plate already. 

The general stresses of making sure programs work when they are supposed to and troubleshooting those that don’t can make dealing with anything else too much to bear.

That is why these apps were created, to make it easier on you with built-in programs that do the work and give you reports to figure out how to tweak it to serve your clients best. 

Thanks to the power of technology, driving up sales and awareness has become faster and more engaging than ever before, and it’s time to show it to the world.

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