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Resources about “ISV-OEM partnerships

Boost your software sales through marketing insights about ISV-OEM partnerships, partner recruitment, reseller networks and more.

08 Sep 2020 08 Sep 2020

Why Having a Partner Ecosystem Is an Important Marketing Tool for ISVs

By |2020-09-15T16:47:30+02:008-Sep-2020|Categories: Articles|Tags: |0 Comments

You know it’s important to market your software beyond your own channels, and having a network for channel partnerships is one of the best ways to do it.
03 Sep 2020 03 Sep 2020

Why Should I Make My OEM Program More Visible to ISVs?

By |2020-09-16T17:54:08+02:003-Sep-2020|Categories: Articles|Tags: |0 Comments

We have been working with OEM program holders and the ISV community alike for the past 20+ years.  The heart of our expertise lies in building relationships between the two in order to generate business opportunities that are win-win for both parties.
19 Feb 2020 19 Feb 2020

5 Ways to Improve Your ISV Partner Recruitment Efforts

By |2020-09-07T10:03:51+02:0019-Feb-2020|Categories: Articles|Tags: |0 Comments

Recruiting ISVs is not rocket science, but it does take time and a carefully planned out strategy.  Having a holistic approach and being present across channels is key to reaching your target audience. Here are five more ways that can help you improve the process.

06 Sep 2019 06 Sep 2019

How Korean Software Vendors Look at International Expansion and Foreign OEM Partnerships

By |2020-09-16T15:51:04+02:006-Sep-2019|Categories: Infographics|Tags: |0 Comments

We have interviewed software vendors across Korea from small to large enterprises to understand their global footprint and get their perspective on foreign software partnerships that can fuel their growth. We looked at the ambition for Korean ISVs to expand their business internationally and what challenges they experience in the process of doing so. In this infographic we present our findings on the attitude and expectations towards foreign OEM programs and software ecosystems of the Korean ISV industry

09 May 2019 09 May 2019

5 Ways to Optimize Your Partner Recruitment Efforts

By |2020-09-16T18:16:33+02:009-May-2019|Categories: Articles|Tags: |0 Comments

To get the right partners, you need to have the right approach. Keep these important points in mind as you plan your partner recruitment efforts.