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Resources about “ISV-OEM partnerships

Boost your software sales through marketing insights about ISV-OEM partnerships, partner recruitment, reseller networks and more.

Why You Should Outsource Your ISV-OEM Marketing

OEM can be an elusive term.  In fact, it means many things to many people.  For us, it means embedding one software solution into another to enhance product features for the benefit of the end-user customer.  Third-party integration helps bring a faster time-to-market and can make your product more competitive in the global marketplace.  But finding new partnership opportunities in the right ISV accounts is not as easy as it seems. 

By |2022-01-13T16:47:35+08:0013-Jan-2022|Categories: Articles|Tags: |Comments Off on Why You Should Outsource Your ISV-OEM Marketing

How OEM Program Holders Can Provide Better Support to Their ISV Partners

The buy vs build decision for an ISV is one that is never taken lightly. And when the decision is made to embed your software solution into their product, they do so because they clearly have weighed the pros and cons of that buy vs build scenario.

By |2022-01-06T16:07:24+08:006-Jan-2022|Categories: Articles|Tags: |Comments Off on How OEM Program Holders Can Provide Better Support to Their ISV Partners

How to Design a Partner Satisfaction Survey to Improve Your Channel Program

Many software vendors rely on channel partners for growth, expansion into new markets, and to provide essential implementation services to guarantee deployment success with end-user customers.  Supporting your channel to help them sell is essential.  But how well do you actually know your channel?   

By |2021-12-16T16:01:04+08:0016-Dec-2021|Categories: Articles|Tags: |Comments Off on How to Design a Partner Satisfaction Survey to Improve Your Channel Program

Why OEM Program Holders Should Help Their ISV Partners to Market Their Solutions

In order to create a win-win situation, the more products your partner sells, the more revenue you’re generating for yourself. So, it’s really in your best interest to help your partners market their products. And there’s a number of different ways that you can do that.

By |2022-01-14T16:28:22+08:0010-Nov-2021|Categories: Podcasts|Tags: |Comments Off on Why OEM Program Holders Should Help Their ISV Partners to Market Their Solutions

How to Promote Your Partner Program Among the Right ISV Audiences

Partnering has become increasingly important in keeping up with customer demands; partner ecosystems are playing a crucial role.  

By |2021-10-26T16:28:23+08:0026-Oct-2021|Categories: Articles|Tags: |Comments Off on How to Promote Your Partner Program Among the Right ISV Audiences
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