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Resources about “Channel partnerships

Boost your software sales through marketing insights about ISV-OEM partnerships, partner recruitment, reseller networks and more.

27 Sep 2018 27 Sep 2018

How to Create a Reseller Program

By |2018-09-27T06:41:18+00:00September 27th, 2018|Articles|0 Comments

Always start by truly understanding your desired reseller profiles and highlighting the value propositions that are important to them.
14 Aug 2018 14 Aug 2018

Why Having a Partner Ecosystem Is an Important Marketing Tool for ISVs

By |2018-09-27T06:42:21+00:00August 14th, 2018|Articles|0 Comments

You know it’s important to market your software beyond your own channels, and having a network for channel partnerships is one of the best ways to do it.
01 Aug 2018 01 Aug 2018

Choosing the Right Marketing Agency (Checklist)

By |2018-09-27T06:42:32+00:00August 1st, 2018|Guides and checklists|0 Comments

​Choosing an agency can be time-consuming and comes with a lot of pressure. The decision could have a large impact on the growth of your company or the program that you are managing.

05 Jul 2018 05 Jul 2018

State of the ISV Community for Q2 2018

By |2018-08-24T04:27:42+00:00July 5th, 2018|Infographics|Comments Off on State of the ISV Community for Q2 2018

We have interviewed top executives of ISVs across EMEA and APAC to understand how ISVs interact with other ISVs and what challenges they are facing. In this infographic, we present our findings on critical elements of the ISV community: partnerships, business challenges and information sharing.

05 Jul 2018 05 Jul 2018

Why OEM Partnerships are the New Marketing El Dorado for ISVs

By |2018-09-19T04:06:13+00:00July 5th, 2018|Articles|Comments Off on Why OEM Partnerships are the New Marketing El Dorado for ISVs

More ISVs should consider working with peers who compliment their value proposition and even broaden their potential market reach. Find out why the mutual benefits go way beyond just having “more features”.
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