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Resources about “ISV-OEM partnerships

Boost your software sales through marketing insights about ISV-OEM partnerships, partner recruitment, reseller networks and more.

How Can I Ensure My Outsourced (OEM) Lead Generation Campaign is Wildly Successful?

Liz discusses with William Philipps, one of the Outbound Lead Generation experts at MediaDev, insights and tips on how to ensure the success of a lead generation program targeting ISV-OEM.

By |2021-08-17T17:37:44+08:0017-Aug-2021|Categories: Podcasts|Tags: , |Comments Off on How Can I Ensure My Outsourced (OEM) Lead Generation Campaign is Wildly Successful?

Why OEM Partnerships are Confusing to ISVs and What Can Be Done About It

While the term OEM (original equipment manufacturer) was coined decades ago to explain software integration onto hardware, OEM today means many things to many people.  It continues to be used to explain embarked software onto “equipment” (whether that be a smart phone, a refrigerator, a car, a printer, or anything else you can think of); it is also a term that is used to describe ISV-to-ISV partnerships to embed one piece of software into another.

By |2021-06-22T09:11:22+08:0022-Jun-2021|Categories: Articles|Tags: |Comments Off on Why OEM Partnerships are Confusing to ISVs and What Can Be Done About It

How to Successfully Grow Your ISV/OEM Program

In this webinar, we explain how you can successfully recruit ISVs into your partner ecosystem by designing and implementing a holistic approach to marketing.

By |2021-02-23T09:02:20+08:0023-Feb-2021|Categories: Videos, Webinars|Tags: |Comments Off on How to Successfully Grow Your ISV/OEM Program

Ways to Improve Visibility for Your ISV OEM Program

Here are tips to help successfully increase awareness about the benefits of your ISV OEM program.

By |2021-02-27T12:53:46+08:0017-Feb-2021|Categories: Articles|Tags: |Comments Off on Ways to Improve Visibility for Your ISV OEM Program

How Can I Build My OEM Ecosystem, Diversify and Not Be Overly US Centric

Our ISV-OEM Outreach Specialist shares his approach to OEM program-holders targeting ISVs from different regions across the globe.

By |2020-10-27T16:01:39+08:0020-Oct-2020|Categories: Podcasts|Tags: |Comments Off on How Can I Build My OEM Ecosystem, Diversify and Not Be Overly US Centric
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