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Resources about “ISV-OEM partnerships

Boost your software sales through marketing insights about ISV-OEM partnerships, partner recruitment, reseller networks and more.

ISV-OEM Sales Strategies That Work: Why ISVs Underestimate the Potential of Shifting Passive Legacy Costs and What You Can Do About It

My boss told me a story the other day and I thought it was an appropriate metaphor for what we often see happen with ISV companies. 

By |2022-06-22T15:21:48+08:0021-Jun-2022|Categories: Articles|Tags: |Comments Off on ISV-OEM Sales Strategies That Work: Why ISVs Underestimate the Potential of Shifting Passive Legacy Costs and What You Can Do About It

How Can I Generate More ISV Leads for My OEM Program?

Lead generation is one of those things that never goes away. Sales teams constantly need more leads to keep their pipelines flowing, and inbound inquiries alone don’t always suffice. When it comes to generating (outbound) leads within ISV accounts to join your OEM program, challenges arise.

By |2022-05-19T17:27:06+08:0031-Mar-2022|Categories: Articles|Tags: , |Comments Off on How Can I Generate More ISV Leads for My OEM Program?

How to Create More Visibility for My OEM Program

In this webinar, we shared tips and insights on how to successfully recruit ISVs into your ecosystem. We’ll show you how we engage thousands of software vendors on behalf of our OEM customers to create more visibility for their OEM program. 

By |2022-05-19T17:27:25+08:0017-Mar-2022|Categories: Webinars|Tags: |Comments Off on How to Create More Visibility for My OEM Program

Why You Should Outsource Your ISV-OEM Marketing

OEM can be an elusive term.  In fact, it means many things to many people.  For us, it means embedding one software solution into another to enhance product features for the benefit of the end-user customer.  Third-party integration helps bring a faster time-to-market and can make your product more competitive in the global marketplace.  But finding new partnership opportunities in the right ISV accounts is not as easy as it seems. 

By |2022-05-19T17:32:17+08:0013-Jan-2022|Categories: Articles|Tags: |Comments Off on Why You Should Outsource Your ISV-OEM Marketing
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