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Resources about “OEM channel partnerships

Boost your software sales through marketing insights about ISV-OEM partnerships, partner recruitment, reseller networks and more.

22 Aug 2019 22 Aug 2019

2019 State of Public Cloud: Market Share, Trends and Predictions

By |2019-08-23T06:52:29+02:00August 22nd, 2019|Infographics|0 Comments

We’ve looked at retrospective Q4 2018 data and projections for 2019, according to respected research firms and industry experts. Here are some interesting findings we’ve gathered about market share, cloud adoption trends and challenges, and industry predictions for the rest of the year.

09 Aug 2019 09 Aug 2019

3 Benefits and 5 Mistakes of Selling Through a Channel

By |2019-08-14T07:47:13+02:00August 9th, 2019|Articles|Comments Off on 3 Benefits and 5 Mistakes of Selling Through a Channel

Some ISVs adopt an indirect sales model to take their products to market. This enables a channel of value-added resellers (VARs) to offer your application to their customers, assist with implementation, and possibly provide complementary software, hardware and infrastructure to build a total solution.

09 May 2019 09 May 2019

5 Ways to Optimize Your Partner Recruitment Efforts

By |2019-05-09T10:45:36+02:00May 9th, 2019|Articles|0 Comments

To get the right partners, you need to have the right approach. Keep these important points in mind as you plan your partner recruitment efforts.
18 Feb 2019 18 Feb 2019

Why ISV-OEM Relationships Are Important for Building Your Software Business

By |2019-02-19T03:48:04+02:00February 18th, 2019|Videos|0 Comments

Liz explains the benefits of embedding specialty features from other software to enhance the overall value of your solution.
11 Dec 2018 11 Dec 2018

What You Can Do When Your Resellers Are Not Reselling

By |2018-12-11T06:27:36+02:00December 11th, 2018|Videos|0 Comments

Liz provides useful tips on how you can help your reseller network yield better sales results.
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