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Resources about “ISV-OEM partnerships

Boost your software sales through marketing insights about ISV-OEM partnerships, partner recruitment, reseller networks and more.

How to Talk to ISVs So They Will Listen

In this episode, MediaDev’s COO, Liz Lemarchand, and Accusoft’s Director of Marketing, Tracy Schlabach talk about the value of partnering with another software vendor, the challenges of targeting ISVs, the types of messaging and content that resonate most with ISVs, and tips or strategies on how to talk to ISVs so they will listen. Listen in.

By |2022-11-10T16:01:11+08:0010-Nov-2022|Categories: Podcasts|Tags: |Comments Off on How to Talk to ISVs So They Will Listen

ISV-OEM Lead Generation Strategies That Work

Recruiting new ISV partners to your OEM program is a highly valuable endeavor.  Not only is OEM driving revenue at record rates, it is becoming one of the fastest growing business drivers out there. 

By |2022-09-28T13:47:08+08:0028-Sep-2022|Categories: Articles|Tags: , |Comments Off on ISV-OEM Lead Generation Strategies That Work

ISV-OEM Sales Strategies That Work: Why ISVs Underestimate the Potential of Shifting Passive Legacy Costs and What You Can Do About It

My boss told me a story the other day and I thought it was an appropriate metaphor for what we often see happen with ISV companies. 

By |2022-06-22T15:21:48+08:0021-Jun-2022|Categories: Articles|Tags: |Comments Off on ISV-OEM Sales Strategies That Work: Why ISVs Underestimate the Potential of Shifting Passive Legacy Costs and What You Can Do About It

How Can I Generate More ISV Leads for My OEM Program?

Lead generation is one of those things that never goes away. Sales teams constantly need more leads to keep their pipelines flowing, and inbound inquiries alone don’t always suffice. When it comes to generating (outbound) leads within ISV accounts to join your OEM program, challenges arise.

By |2022-05-19T17:27:06+08:0031-Mar-2022|Categories: Articles|Tags: , |Comments Off on How Can I Generate More ISV Leads for My OEM Program?
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