Choosing the Right Marketing Agency (Checklist)
Choosing an agency can be time-consuming and comes with a lot of pressure. The decision could have a large impact on the growth of your company or the program that you are managing.
Leverage LinkedIn to Promote Your Software Business
LinkedIn is a platform that every B2B software marketer has (or should have) covered in their online presence. With over 650 million users, LinkedIn has grown far beyond the job-hunting platform it once was. Today, there are numerous ways you can leverage the platform to expose relevant decision-makers to your content.
On & Offline Lead Nurturing for Velocity
MediaDev was hired by Velocity to design and implement a brand awareness and lead generation program. MediaDev used a hybrid approach of on and offline channels to create maximum exposure and a highly efficient lead nurturing process.
How to Reach Your Business Goals with a Holistic Marketing Approach
Tip: Listen to the podcast recording this article is based on.
How Korean Software Vendors Look at International Expansion and Foreign OEM Partnerships
We have interviewed software vendors across Korea from small to large enterprises to understand their global footprint and get their perspective on foreign software partnerships that can fuel their growth.