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About Sander Oostewechel

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So far Sander Oostewechel has created 11 blog entries.
31 Jan 2020 31 Jan 2020

How to Reach Your Business Goals with a Holistic Marketing Approach

By |2020-02-03T09:02:42+01:00January 31st, 2020|Articles|0 Comments

Tip: Listen to the podcast recording this article is based on.
08 Jan 2020 08 Jan 2020

Choosing the Right Marketing Agency (Checklist)

By |2020-01-09T05:21:54+01:00January 8th, 2020|Guides, checklists and best practices|0 Comments

​Choosing an agency can be time-consuming and comes with a lot of pressure. The decision could have a large impact on the growth of your company or the program that you are managing.

17 Dec 2019 17 Dec 2019

Leverage LinkedIn to Promote Your Software Business

By |2019-12-17T02:55:42+01:00December 17th, 2019|Articles|0 Comments

LinkedIn is a platform that every B2B software marketer has (or should have) covered in their online presence. With over 650 million users LinkedIn is has grown far beyond the job-hunting platform it once was. Today, there are numerous ways you can leverage the platform to expose relevant decision-makers to your content.

06 Sep 2019 06 Sep 2019

How Korean Software Vendors Look at International Expansion and Foreign OEM Partnerships

By |2019-09-06T07:56:16+02:00September 6th, 2019|Infographics|0 Comments

We have interviewed software vendors across Korea from small to large enterprises to understand their global footprint and get their perspective on foreign software partnerships that can fuel their growth. We looked at the ambition for Korean ISVs to expand their business internationally and what challenges they experience in the process of doing so. In this infographic we present our findings on the attitude and expectations towards foreign OEM programs and software ecosystems of the Korean ISV industry

19 Aug 2019 19 Aug 2019

Marketing Qualified Lead Generation Workflow

By |2020-04-14T10:09:35+02:00August 19th, 2019|Guides, checklists and best practices|0 Comments

Here is a step-by-step workflow to keep in mind when using outbound telemarketing to generate top-of-the-funnel leads.