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About Sander Oostewechel

Sander is the Head of Digital Marketing at MediaDev, a global IT marketing firm. He has been with MediaDev since 2017 and works with Large and Small Software Vendors to develop and launch their digital marketing strategies.

LinkedIn Showcase Page Best Practices

Showcase pages on LinkedIn work as an extension of your main company page. They function as a dedicated child page, where a company builds a niche following around specific areas of their business. Think of them as supplements – not replacements – to the company page.

By |2021-12-08T21:33:42+08:008-Dec-2021|Categories: Guides, checklists and best practices|Tags: , |Comments Off on LinkedIn Showcase Page Best Practices

Holistic Approach to ISV-OEM Lead Generation for Qlik EMEA

MediaDev was hired by Qlik EMEA to execute a comprehensive ISV recruitment strategy using digital marketing, social selling and telemarketing.

By |2021-06-28T08:38:29+08:003-Mar-2021|Categories: Case studies|Tags: , |Comments Off on Holistic Approach to ISV-OEM Lead Generation for Qlik EMEA

Choosing the Right Marketing Agency (Checklist)

​Choosing an agency can be time-consuming and comes with a lot of pressure. The decision could have a large impact on the growth of your company or the program that you are managing.

By |2020-10-17T09:15:40+08:006-Aug-2020|Categories: Guides, checklists and best practices|Tags: |Comments Off on Choosing the Right Marketing Agency (Checklist)

Leverage LinkedIn to Promote Your Software Business

LinkedIn is a platform that every B2B software marketer has (or should have) covered in their online presence. With over 650 million users, LinkedIn has grown far beyond the job-hunting platform it once was. Today, there are numerous ways you can leverage the platform to expose relevant decision-makers to your content.

By |2021-05-17T14:14:15+08:0013-Jul-2020|Categories: Articles|Tags: |Comments Off on Leverage LinkedIn to Promote Your Software Business

On & Offline Lead Nurturing for Velocity

MediaDev was hired by Velocity to design and implement a brand awareness and lead generation program. MediaDev used a hybrid approach of on and offline channels to create maximum exposure and a highly efficient lead nurturing process.

By |2021-03-04T04:37:05+08:0010-Jul-2020|Categories: Case studies|Tags: |Comments Off on On & Offline Lead Nurturing for Velocity
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