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Resources about “Customer success

Learn how we helped our happy customers grow their business through our holistic marketing approach.

07 Jul 2020 07 Jul 2020

Importance of Customer Service in Marketing

By |2020-07-25T09:28:08+02:007-Jul-2020|Categories: Articles|Tags: |0 Comments

Still not convinced about the value of embedding customer service into your business priorities? How about trying to treat it as an integral part of your marketing strategy?
25 Jun 2020 25 Jun 2020

Technical Software Support: Why AI Chat-bots Should Never Entirely Replace Human Contact

By |2020-06-28T05:17:32+02:0025-Jun-2020|Categories: Articles|Tags: , |0 Comments

Having inbound customer support for your software product is a must. Not only does it reassure clients because they can get the answers to their questions immediately, but it is essential in order to escalate glitches so that they can be resolved quickly. The trend today is to provide inbound support through online chat, but is that really enough?
14 Aug 2019 14 Aug 2019

Necessity to Have Good Inbound Support for Software Vendors

By |2019-08-14T09:31:31+02:0014-Aug-2019|Categories: Videos|Tags: |0 Comments

You should always have a sales-and-tech-savvy “human” inbound help desk to answer inquiries from prospects and technical concerns from existing customers.

16 Jul 2019 16 Jul 2019

Why Win-Loss Interviews Should be the Cornerstone of a Software Vendor’s Sales Strategy

By |2019-07-17T09:41:53+02:0016-Jul-2019|Categories: Interviews, Videos|Tags: |0 Comments

Liz interviews win-loss program expert Ryan Sorley about the value of understanding how your customers are won or lost, and how it helps improve your sales process.

10 Jul 2019 10 Jul 2019

On & offline lead nurturing for Velocity

By |2019-07-29T05:43:45+02:0010-Jul-2019|Categories: Case studies|Tags: |0 Comments

MediaDev was hired by Velocity to design and implement a brand awareness and lead generation program. MediaDev used a hybrid approach of on and offline channels to create maximum exposure and a highly efficient lead nurturing process.