Liz talks with Shai Schneiderman (MediaDev Client Operations Manager) about campaign management, with a focus on client onboarding, market segmentation, campaign launch, and reporting.

Listen to the episode on Anchor, Spotify, Breaker, Pocket casts, RadioPublic, or Google Podcasts.



What are some things that are absolutely necessary to have when launching a new lead generation camp? [01:31]

What should clients keep in mind when they kick off a program with a new vendor? [05:00]

What are some red flags that you need to watch out for when running a lead generation campaign? [08:31]

How is having feedback from our client sales teams fundamental to ensure success? [10:25]

What does a campaign setup process involve? [12:28]

Why continual coaching is important for telesales agents? [14:58]

OEM versus end-user campaigns [19:39]

Other things you can do to make sure any lead generation campaign is a success [23:34]

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