Liz gives tips to ensure your data sets are relevant so that your future marketing campaigns are a success.
Liz describes what a qualified lead really is – and what is not. She also gives easy-to-follow examples to help you tell the difference.
Choosing an outsourcer for outbound IT telemarketing can be a daunting task. Not only do you need to be sure that they are going to deliver a quality service, but by acting on your behalf, they are representing your company’s image.
Investing in marketing is a big deal, so keep these important pointers in mind when choosing who you work with when building your brand and generating leads.
By now, you know that you can have the greatest software application in the world, but without marketing, few people will know about it. But before you dive into marketing, there’s a prerequisite: You need to define your brand.
Liz walks us through the steps to make your profile stand out by building legitimacy.
There is no single way to generate leads, so having a holistic marketing approach is important. Be where your prospects are, and target them with these proven methods.
Liz shows us how to get the best results from e-mail campaigns by using niche marketing.
Liz explains why you need a branded app and what it can do for your business from a marketing perspective.
Learn about the many benefits of this marketing approach, among which are improved ROI and more efficient targeted niche campaigns.
Liz explains how to apply the agile methodology to get the best results in your marketing execution.
To get the right partners, you need to have the right approach. Keep these important points in mind as you plan your partner recruitment efforts.
Holistic marketing means having a vision about where you want to take your brand and using a multitude of different tactics and strategies to be present both on and offline.
While the line between traditional ISVs and “apps” has changed how the technology industry is structured, it has become critical for B2B software vendors to create mobile applications of their own in order to keep up with their pure “app” counterparts.
We’ve designed an easy-to-follow template to help you build a trustworthy LinkedIn profile. Use it as a guide to be an efficient social seller.
What’s the right amount for an ISV to budget for marketing spend? There aren’t any definitive rules that will guarantee business growth, but there are guidelines on how to establish a marketing budget and benchmarks that provide insights into what your peers and competition are doing.
Liz explains methods to gather valuable insights about your target accounts, and how you can use that information to make your outreach stand out.
Directly approaching your passive prospects, sometimes even using a less formal approach, can help renew their interest in your offers.
Here are three #TipsFromLiz to help you get better results from your lead generation activities.
These best practices will ensure your B2B marketing campaigns return only the best opportunities at the bottom of the funnel.
Here is our best practices guide for creating a “buzz” at your next event by maximizing attendance levels.
To ensure you are getting the attention of your prospects, cover topics that really interest them, and make your content available in a variety of formats.
Liz explains how you can easily target your priority list of accounts using the LinkedIn Sales Navigator.
Liz shares a few things you can do to warm your prospects up when calling for B2B software sales.
As more people consume video daily, you should take the opportunity it presents to make your brand more visible.