Directly approaching your passive prospects, sometimes even using a less formal approach, can help renew their interest in your offers.
Here are three #TipsFromLiz to help you get better results from your lead generation activities.
These best practices will ensure your B2B marketing campaigns return only the best opportunities at the bottom of the funnel.
Here is our best practices guide for creating a “buzz” at your next event by maximizing attendance levels.
To ensure you are getting the attention of your prospects, cover topics that really interest them, and make your content available in a variety of formats.
Liz explains how you can easily target your priority list of accounts using the LinkedIn Sales Navigator.
Liz shares a few things you can do to warm your prospects up when calling for B2B software sales.
As more people consume video daily, you should take the opportunity it presents to make your brand more visible.
Liz talks about the difference between the two, and how both could revolutionize marketing.
Here’s how you can hyper-target decision-makers of potential big accounts and nurture them into sales opportunities using social media.
This tactic can be highly effective in taking back market share from your competition, especially if you’re a challenger.
It’s important to have gender-conscious company policies, especially in your marketing content and sales practices.
Social selling is one of the most efficient means of reaching out to prospects and generating sales leads for your software business.
Liz convinces software vendors not to wait until their product is ready to go to market before they start marketing.
Promoting events is a great way to make traction with social selling. Make it part of your hollistic marketing campaign.
Liz explains why ISVs should be part of online discussions and have a community management strategy to promote their brand online.
To succeed in both, you should stick to your goals and keep it mind that “when the going gets tough, the tough get going.”
Liz explains the benefits of embedding specialty features from other software to enhance the overall value of your solution.
Liz reminds us that social media is a two-way street where you should properly engage on meaningful connections and conversations. Learn more on her upcoming webinar on driving sales through social selling.
The key is to always look at the bigger picture, considering both the quantifiable and non-quantifiable factors: long sales cycles, brand building, customer satisfaction etc.
Liz lays out the numerous benefits of having a consistent from of written marketing content for your business.
Has blogging become a chore? Try these 5 tips to help you keep your business blog alive.
When it comes to executing e-mail marketing campaigns, Liz emphasizes the value of creating messages that really resonate with your target audience.
Here are compelling reasons why your marketing should appeal more to emotions than logic, even if you’re selling B2B software.
Liz gives us tips on how to achieve a good harmony between your job and personal life.