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/Resource Library
Resource Library2018-09-21T04:35:42+00:00

5 Marketing Challenges That Are Really Opportunities

B2B marketing for software vendors can be tough and challenging, but here’s what you can do to overcome them.

By |October 18th, 2018|Articles|

Marketing Your Events

In organizing and promoting your online and offline events, timing is key. Liz explains why, and shares important reminders to keep in mind to make your event a success.

By |October 16th, 2018|Videos|

How to Deal with Marketing Ups and Downs

The feeling of being unproductive and running out of ideas happens to the best of us. Try these tips and you might just be surprised with the results.

By |October 11th, 2018|Articles|

Marketing ROI

When a lot of factors affect the purchasing decision, is there really a definite way to calculate the returns of your marketing efforts?

By |October 9th, 2018|Videos|

5 Tips to Help You Stay on Top of Your Marketing Game

Persistently educating yourself and participating in discussions with fellow marketers make a start of a good habit for your marketing function.

By |October 4th, 2018|Articles|

Don’t Listen to Trolls

Been trolled a few times before, Liz tells us of the experience and why ignoring them is still the wisest thing to do.

By |October 2nd, 2018|Videos|

How to Create a Reseller Program

Always start by truly understanding your desired reseller profiles and highlighting the value propositions that are important to them.

By |September 27th, 2018|Articles|

Authenticity in Marketing

Liz encourages marketers to stop using superlatives and start finding better ways to get honest value propositions across to prospects.

By |September 25th, 2018|Videos|

Marketing Post GDPR – What’s Changed, What Hasn’t?

Now that European citizens are protected by this important EU regulation on data protection and privacy, marketers and relevant data-based platforms (such as Facebook and Google) are now more responsible in handling data, as expected.

By |September 20th, 2018|Articles|

Why Telemarketing Works – Cold Calling Tips

Liz provides us with some tips to do telemarketing the right way, thus giving your campaigns better chances for success.

By |September 18th, 2018|Videos|

How to Use Content to Move Prospects Through the Sales Funnel

Knowing which type of content to use when will really make a big difference.

By |September 13th, 2018|Articles|

Content Marketing Ideas

Liz convinces us of the importance of content and why having a variety that targets your buyer personas is paramount to B2B marketing success.

By |September 11th, 2018|Videos|

Aligning Marketing with Sales

Liz explains why getting feedback from sales is essential to the success of any marketing program.

By |September 6th, 2018|Videos|

How to Get People to Join Your Webinar

With event season right around the corner, here’s everything you need to know to make your online event a success.

By |September 5th, 2018|Articles|

Marketing Acronyms 101

Liz walks us through common marketing terms and explains what they mean. Very useful, especially for those new to marketing.

By |September 4th, 2018|Videos|

Why Having a Partner Ecosystem Is an Important Marketing Tool for ISVs

You know it’s important to market your software beyond your own channels, and having a network for channel partnerships is one of the best ways to do it.

By |August 14th, 2018|Articles|

How to Work with a Writer to Create Stellar Content

Considering to hire a writing expert to execute your marketing content? These practical tips should get you started right.

By |August 8th, 2018|Articles|

How to Get the Most out of Your Content

Now more than ever, software vendors continue to see the benefits of content marketing for growing their business. Here’s how you can optimise it to boost your brand visibility and generate leads.

By |July 26th, 2018|Articles|

Why Telemarketing Is Important and How You Can Do It Well

Here are five easy but effective things you can do now to make you an expert in cold-calling.

By |July 18th, 2018|Articles|

Interview with Bernadette Wilson, ISV content writer

Liz Lemarchand (COO of MediaDev) conducted a one-on-one interview with Bernadette Wilson on content writing for ISVs.  Bernadette is not only a regular contributor to the DevPro Journal, but also has 19 years of experience as a journalist, writer, editor, and B2B marketer.

By |July 10th, 2018|Articles|

Why OEM Partnerships are the New Marketing El Dorado for ISVs

More ISVs should consider working with peers who compliment their value proposition and even broaden their potential market reach. Find out why the mutual benefits go way beyond just having “more features”.

By |July 5th, 2018|Articles|

Can’t Generate? Collaborate. Give Your Business the Advantages of Content Collaboration

If you think producing enough marketing content for your ISV is a challenging chore, think again. With the right partners that offer mutual benefits, you don’t have to do it alone.

By |June 27th, 2018|Articles|

Top 5 Resources for ISV Marketers

We know it’s challenging to find marketing insights that are specifically written with software vendors and value-added re-sellers in mind. Aside from our blog, here are five sites that you may want to check out.

By |June 13th, 2018|Articles|
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