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Resource Library2020-11-09T13:37:19+01:00

Make Informed Marketing Decisions

Decades of experience has taught us that there’s no one-size-fits-all approach when highlighting your value proposition to your end-users and potential partners. Visit our collection of articles, guides, infographics and videos to learn which marketing tactics are best for you.

Articles
Case studies
Guides
Infographics
Interviews
ISV-OEM Partnerships
Templates
Videos

How to Succeed in Remote Sales

Selling software remotely is nothing new. Even before COVID, certain types of software solutions were only sold virtually. Now more than ever, remote sales is the name of the game for software vendors both big and small.

By |21-Jan-2021|Articles|

Why Is QA an Integral Part of the Lead Generation Process

Liz and Rosell discuss the importance of quality assurance in lead generation.

By |19-Jan-2021|Interviews|

How to Change Your Marketing Blueprint and Try Something New

Inventing and reinventing the wheel (constantly) when it comes to marketing is the only way to stay fresh and at the top of your game. But it’s not always easy to think of new ideas, especially when the old ways seem to be working pretty well.

By |14-Jan-2021|Articles|

Why Is It Important to Deliver MQLs and SQLs at the Same Time During a Campaign?

Here’s a clip from Liz and Lorenzo’s podcast episode where they discuss the importance of the entire sales funnel, and why you’re missing out on a lot of valuable information if you only look at sales-qualified leads.

By |14-Jan-2021|Interviews|

Keys to Successfully Generating Sales Appointments through Social Selling

Liz and Clara discuss the best practices for nurturing sales leads via LinkedIn, and maximizing outreach potential via Sales Navigator.

By |12-Jan-2021|Interviews|

Software Marketing Predictions for 2021

Let’s face it: 2020 was a roller coaster ride. Not only did we see certain industries decimated by COVID (tourism, hospitality, and brick & mortar retail shops to name a few), we also saw an unexpected and unprecedented surge in software sales.

By |5-Jan-2021|Articles|

Catching up with a Former MediaDev Employee

Liz catches up with Jemina, who now works as a business development manager for a software company. They talk about how her experience in MediaDev has prepared her for such role.

By |15-Dec-2020|Interviews|

Why High Quality Leads Are Not a Commodity

Recently, it has come to my attention that there are more and more marketing boutiques popping up left and right, claiming to be “data-driven” and providing “affordable leads sourced on LinkedIn.”

By |10-Dec-2020|Articles|

Omnichannel Marketing in EMEA

Liz and Lu discuss the best ways to engage and nurture prospects, and how to convert them to valid sales opportunities. Lu also offers tips on how to generate leads in Russia.

By |8-Dec-2020|Interviews|

Why You Should Start Preparing Your Next Webinar Now

Hosting online events in 2021 will for sure be a must-have marketing strategy since no-one is certain whether or not physical events will even take place at all. But let’s be realistic: with everyone hosting events online, how will you be sure that yours stands out from the crowd?

By |1-Dec-2020|Articles|

The Do’s and Don’ts of Outbound Marketing in the UK

Liz and William discuss the best practices for engaging prospects in the UK to generate highly qualified sales opportunities.

By |24-Nov-2020|Interviews|

How to Tailor Your Pitch to Resonate with ISV Audiences

Developing marketing messaging to end-user audiences is pretty straightforward. You know your value proposition, how your solution will help decision-makers, and you tell your story in a clear, easy to understand way.

By |19-Nov-2020|Articles|

Social Selling Best Practices in Italy

Our Country Manager for Italy shares his insight into how social selling is used as a lead generation tactic in the Italian market.

By |17-Nov-2020|Interviews|

How to Adapt My Social Media Strategy to My Business

Being present on social media platforms is essential, but knowing the most suitable social network for your business activity is even more important.

By |12-Nov-2020|Articles|

The Social Selling Dilemma: What to Do When Prospects Don’t Engage?

Now more than ever, social selling has become a must have strategy to generate leads. Because of COVID-19 and the acceleration of work from home norms, contacting prospects via LinkedIn is a mandatory right of passage since phone outreach is becoming more and more difficult.

By |5-Nov-2020|Articles|

What Are the Differences Between Native Apps, Web Apps and Hybrid Apps?

Here’s a quick guide to understanding the distinctions among these types of application deployments.

By |30-Oct-2020|Articles|

Best Practices For LinkedIn Advertising

Our Head of Digital Marketing discusses the value of launching ad campaigns to promote your content or events on the world’s largest professional social network.

By |27-Oct-2020|Interviews|

How COVID-19 Accelerated Digital Transformation and Altered Software Consumer Behaviour

Curious to know how the pandemic has disrupted certain industries and to what extent? We conducted in-depth research by analyzing the results of recently published industry reports to compile key figures into one comprehensive e-book and give our insight into how such disruptions have affected software consumption.

By |22-Oct-2020|Guides, checklists and best practices|

How Can I Build My OEM Ecosystem, Diversify and Not Be Overly US Centric

Our ISV-OEM Outreach Specialist shares his approach to OEM program-holders targeting ISVs from different regions across the globe.

By |20-Oct-2020|Interviews|

Best Practices For Making Any Lead Generation Campaign A Success

Our Client Operations Manager shares his campaign management expertise, with focus on client on-boarding, market segmentation, campaign launch and reporting.

By |13-Oct-2020|Interviews|

5 Steps To Creating an Amazing 3D Model

Considering to use 3D modelling for your marketing? Here are steps to create such scenario, as detailed by our sister company WYLog.

By |8-Oct-2020|Articles|

Joining a Remote Team: Tips for Integrating When You’re Working from Home

One of our new social selling experts shares how he managed to productively work with a new team from his home office.

By |6-Oct-2020|Interviews|

Working From Home For Good – Tips to Staying Sane, Productive and Safe During COVID-19

One of our top social selling and marketing experts shares how he effectively transitioned to working from home permanently.

By |22-Sep-2020|Interviews|
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