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/Resource Library
Resource Library2018-11-27T06:58:38+00:00

Est-il si important pour les éditeurs de logiciel de créer son propre groupe sur des réseaux sociaux?

Si vous n’animez pas vos propres groupes de réseaux sociaux, en particulier sur LinkedIn, voici ce qu’il vous manque.

By |February 14th, 2019|Guides and checklists|

Do’s and Dont’s on Running a LinkedIn Profile for Social Selling

Liz reminds us that social media is a two-way street where you should properly engage on meaningful connections and conversations. Learn more on her upcoming webinar on driving sales through social selling. 

By |February 12th, 2019|Videos|

Why Your Methods of Calculating Marketing ROI Are All Wrong

The key is to always look at the bigger picture, considering both the quantifiable and non-quantifiable factors: long sales cycles, brand building, customer satisfaction etc.

By |February 7th, 2019|Articles|

Why Your Business Needs a Blog

Liz lays out the numerous benefits of having a consistent from of written marketing content for your business.

By |February 5th, 2019|Videos|

How to Create a Blog for Your Business and Keep It Going All Year Long

Has blogging become a chore? Try these 5 tips to help you keep your business blog alive.

By |January 31st, 2019|Articles|

E-mail Marketing Strategies: How to Make Your Next Campaign a Success

When it comes to executing e-mail marketing campaigns, Liz emphasizes the value of creating messages that really resonate with your target audience.

By |January 29th, 2019|Videos|

Marketing Your Software Applications by Appealing to Emotion

Here are compelling reasons why your marketing should appeal more to emotions than logic, even if you’re selling B2B software.

By |January 24th, 2019|Articles|

How to Create a Good Work-Life Balance

Liz gives us tips on how to achieve a good harmony between your job and personal life.

By |January 22nd, 2019|Videos|

Content Marketing Trends for 2019

Keep in mind these practical tips to make your marketing content more successful this year.

By |January 17th, 2019|Articles|

Telemarketing in 2019: Does Calling Prospects Still Work?

Start by making sure your telemarketing campaigns are part of a comprehensive marketing strategy.

By |January 10th, 2019|Articles|

New Year’s Resolutions for Marketers

Liz gives us interesting ideas on which areas to focus your marketing efforts for 2019.

By |January 8th, 2019|Videos|

How to Make Your E-mail Marketing More Successful

Liz reminds us of a few important do’s and dont’s to make sure you are sending e-mails that get read.

By |December 18th, 2018|Videos|

What You Can Do When Your Resellers Are Not Reselling

Liz provides useful tips on how you can help your reseller network yield better sales results.

By |December 11th, 2018|Videos|

10 Customer Support Tips for Small Software Companies

Here are initiatives that you can do right away to improve client retention.

By |December 6th, 2018|Articles|

Quick Introduction to the Internet of Things (IoT)

Liz provides a simple explanation of how it works, with some practical use cases.

By |December 4th, 2018|Videos|

Quick Introduction to Growth Hacking

It’s not just about technology, but also about how you can integrate marketing within that technology to make your product sell.

By |November 29th, 2018|Videos|

Why Win-Loss Interviews Should be the Cornerstone of a Software Vendor’s Sales Strategy

Liz interviews win-loss program expert Ryan Sorley about the value of understanding how your customers are won or lost, and how it helps improve your sales process.

By |November 22nd, 2018|Interviews|

How to Create Engaging Content

These five tips are all you need to remember to capture and keep your target audience’s attention.

By |November 21st, 2018|Articles|

How Good Customer Relationship Management Is Your Best Marketing Tool

Liz convinces us why excellent customer support and proactive outreach to existing customers should not be taken for granted.

By |November 20th, 2018|Videos|

How to Design Market Surveys to Create Interesting Content

Liz shares important points to help you efficiently execute market surveys and turn their results into valuable insights for your industry audience.

By |November 13th, 2018|Videos|

Conquer Europe Through Software Resellers

In this webinar, we explain why resellers are a great way for software vendors to expand their business abroad.

By |November 7th, 2018|Videos|

Quick Guide to SEO Best Practices

Liz digs in deeper into one of the most common marketing acronyms: SEO (search engine optimization). She also reminds us of a few do’s and dont’s that even the most experienced marketers overlook.

By |November 6th, 2018|Videos|

4 Reasons ISVs Should Publish Survey Results

Not only will publishing survey insights gain your software more positive attention and stronger reputation, it can also be a valuable marketing content that you can easily re-purpose to other asset formats.

By |October 30th, 2018|Articles|

How to Be Efficient with Social Selling

Liz gives us some reminders and practical tips on how to be efficient with social selling, and what you can do to improve the way you contact prospects through social media.

By |October 23rd, 2018|Videos|

5 Marketing Challenges That Are Really Opportunities

B2B marketing for software vendors can be tough and challenging, but here’s what you can do to overcome them.

By |October 18th, 2018|Articles|
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