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Resource Library2020-09-29T12:01:30+02:00

How Can I Build My OEM Ecosystem, Diversify and Not Be Overly US Centric

Our ISV-OEM Outreach Specialist shares his approach to OEM program-holders targeting ISVs from different regions across the globe.

By |20-Oct-2020|Interviews|

Best Practices For Making Any Lead Generation Campaign A Success

Our Client Operations Manager shares his campaign management expertise, with focus on client on-boarding, market segmentation, campaign launch and reporting.

By |13-Oct-2020|Interviews|

5 Steps To Creating an Amazing 3D Model

Considering to use 3D modelling for your marketing? Here are steps to create such scenario, as detailed by our sister company WYLog.

By |8-Oct-2020|Articles|

Joining a Remote Team: Tips for Integrating When You’re Working from Home

One of our new social selling experts shares how he managed to productively work with a new team from his home office.

By |6-Oct-2020|Interviews|

Working From Home For Good – Tips to Staying Sane, Productive and Safe During COVID-19

One of our top social selling and marketing experts shares how he effectively transitioned to working from home permanently.

By |22-Sep-2020|Interviews|

Why Having a Partner Ecosystem Is an Important Marketing Tool for ISVs

You know it’s important to market your software beyond your own channels, and having a network for channel partnerships is one of the best ways to do it.

By |8-Sep-2020|Articles|

Why Should I Make My OEM Program More Visible to ISVs?

We have been working with OEM program holders and the ISV community alike for the past 20+ years.  The heart of our expertise lies in building relationships between the two in order to generate business opportunities that are win-win for both parties.

By |3-Sep-2020|Articles|

How “Crush” Campaigns Can Help You Take Back Market Share

Keep these tactics in mind as you try to outsmart your competition.

By |20-Aug-2020|Articles|

Choosing the Right Marketing Agency (Checklist)

​Choosing an agency can be time-consuming and comes with a lot of pressure. The decision could have a large impact on the growth of your company or the program that you are managing.

Why You Need To Clean Your Existing Data

Here are more reasons why you’d want to make sure your data is always up to date, compliant to privacy laws, and secure as often as possible.

By |4-Aug-2020|Videos|

Social Selling Best Practices in the Time of Covid-19

Keep these things in mind to make sure you are increasing your sales pipeline via LinkedIn.

By |28-Jul-2020|Videos|

Cloud May Be Easier to Sell Now. But You Still Have to Sell.

With the sudden shift toward remote work, businesses want the agility of the cloud – but they want the assurance they’re making the right move long term.

By |23-Jul-2020|Articles|

Marketing and the Importance of Thought Leadership

When you have a specific niche and you want to distinguish yourself from your competitors, having really fantastic content that highlights your thought leadership is going to be one of the best marketing tactics that you can do.

By |21-Jul-2020|Videos|

Leverage LinkedIn to Promote Your Software Business

LinkedIn is a platform that every B2B software marketer has (or should have) covered in their online presence. With over 650 million users, LinkedIn has grown far beyond the job-hunting platform it once was. Today, there are numerous ways you can leverage the platform to expose relevant decision-makers to your content.

By |13-Jul-2020|Articles|

Importance of Customer Service in Marketing

Still not convinced about the value of embedding customer service into your business priorities? How about trying to treat it as an integral part of your marketing strategy?

By |7-Jul-2020|Articles|

Technical Software Support: Why AI Chat-bots Should Never Entirely Replace Human Contact

Having inbound customer support for your software product is a must. Not only does it reassure clients because they can get the answers to their questions immediately, but it is essential in order to escalate glitches so that they can be resolved quickly. The trend today is to provide inbound support through online chat, but is that really enough?

By |25-Jun-2020|Articles|

How A Lead Generation Specialist Executes Social Selling Campaigns

Curious to learn about the day in a life of a social seller? Learn the ins and outs of social selling from one of our lead generation specialists.

By |11-Jun-2020|Interviews|

2020 Inbound Marketing Trends For Your Small Business

The pandemic shouldn’t stop your business from growing, especially if you consider what you can do with inbound marketing.

By |11-Jun-2020|Articles|

Online Reputation Management Plan Anyone Can Use

Being online is great for almost any business. You have access to billions of potential customers on social media, and things like digital marketing can be incredibly fruitful. However, when operating a business in the online atmosphere, you need to keep your online reputation in mind.

By |2-Jun-2020|Articles|

Telemarketing Outreach After the Lockdown Ends: Feasible or Not?

Liz interviews MediaDev Country Manager for Italy, Lorenzo Poveromo, about whether or not B2B lead generation efforts and telemarketing could still work after the pandemic lockdown.

By |29-May-2020|Interviews|

The Do’s and Don’ts of Transforming Your Physical Event into a Virtual One

Everyone is going virtual. Now that all physical events have been officially cancelled or postponed until further notice, everyone is transforming them into online webinars.

By |26-May-2020|Articles|

Why You Need to Plan for COVID Recovery Now

As countries across the globe are preparing a slow return to “normal” and lifting confinement measures, it is important to start planning what that means for your business. While some companies have come to a complete standstill, others have been riding out the storm rather well.

By |20-May-2020|Articles|

Four Areas Your Sales Teams Must Address to Deliver a Winning Product Demo

We often speak about lead generation for software companies and how to build a solid pipeline of qualified opportunities, but what happens when those leads are passed on to sales? This article focuses on the importance and often vital role that product demos play in a software sales cycle.

By |19-May-2020|Articles|

How to Get People to Join Your Webinar

With webinars becoming even more popular during this season of confinement, here’s everything you need to know to make your online event a success.

By |18-May-2020|Articles|
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