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/Resource Library
Resource Library2019-04-05T10:01:25+02:00

Best Practices in Data Acquisition

Liz gives tips to ensure your data sets are relevant so that your future marketing campaigns are a success.

By |June 25th, 2019|Videos|

Lead Generation for Software Companies

Liz describes what a qualified lead really is – and what is not. She also gives easy-to-follow examples to help you tell the difference.

By |June 18th, 2019|Videos|

IT Telemarketing Companies: How to Avoid the Pitfalls When Choosing a Lead Generation Outsourcer

Choosing an outsourcer for outbound IT telemarketing can be a daunting task.  Not only do you need to be sure that they are going to deliver a quality service, but by acting on your behalf, they are representing your company’s image.

By |June 13th, 2019|Articles|

How to Choose the Right Marketing Outsourcer for Your Business

Investing in marketing is a big deal, so keep these important pointers in mind when choosing who you work with when building your brand and generating leads.

By |June 11th, 2019|Videos|

Marketing Software Products: The Answers You Need to Build Your Brand Successfully

By now, you know that you can have the greatest software application in the world, but without marketing, few people will know about it. But before you dive into marketing, there’s a prerequisite: You need to define your brand.

By |June 6th, 2019|Articles|

How to Create a Remarkable LinkedIn Profile for Social Selling

Liz walks us through the steps to make your profile stand out by building legitimacy.

By |June 4th, 2019|Videos|

Lead Generation for Software Companies: 6 Effective B2B Strategies

There is no single way to generate leads, so having a holistic marketing approach is important. Be where your prospects are, and target them with these proven methods.

By |May 29th, 2019|Articles|

How to Improve E-Mail Conversion Rates with Optimized Landing Pages

Liz shows us how to get the best results from e-mail campaigns by using niche marketing.

By |May 28th, 2019|Videos|

Why ISVs Need Branded Apps

Liz explains why you need a branded app and what it can do for your business from a marketing perspective.

By |May 21st, 2019|Videos|

What is Agile Marketing and Why Do I Need It for my B2B Software Business?

Learn about the many benefits of this marketing approach, among which are improved ROI and more efficient targeted niche campaigns.

By |May 16th, 2019|Articles|

What Is Agile Marketing and How Can I Implement It for My Software Business

Liz explains how to apply the agile methodology to get the best results in your marketing execution.

By |May 14th, 2019|Videos|

5 Ways to Optimize Your Partner Recruitment Efforts

To get the right partners, you need to have the right approach. Keep these important points in mind as you plan your partner recruitment efforts.

By |May 9th, 2019|Articles|

What Is Holistic Marketing and Why Is It Important for Your Software Business

Holistic marketing means having a vision about where you want to take your brand and using a multitude of different tactics and strategies to be present both on and offline.

By |May 7th, 2019|Videos|

Why You Need a Mobile App and How You Can Create One

While the line between traditional ISVs and “apps” has changed how the technology industry is structured, it has become critical for B2B software vendors to create mobile applications of their own in order to keep up with their pure “app” counterparts.

By |May 2nd, 2019|Articles|

LinkedIn Profile Template for Social Selling

We’ve designed an easy-to-follow template to help you build a trustworthy LinkedIn profile. Use it as a guide to be an efficient social seller.

By |April 29th, 2019|Templates|

How Does Your ISV Business Compare to the Competition in Marketing Spend?

What’s the right amount for an ISV to budget for marketing spend? There aren’t any definitive rules that will guarantee business growth, but there are guidelines on how to establish a marketing budget and benchmarks that provide insights into what your peers and competition are doing.

By |April 25th, 2019|Articles|

Importance of Market Intelligence in Sales Pitches

Liz explains methods to gather valuable insights about your target accounts, and how you can use that information to make your outreach stand out.

By |April 23rd, 2019|Videos|

Generating Leads for Software Companies: How to Make Your Next Lead Generation Campaign a Success

Here are three #TipsFromLiz to help you get better results from your lead generation activities.

By |April 10th, 2019|Videos|

4 Straightforward Steps to Nurture Leads

These best practices will ensure your B2B marketing campaigns return only the best opportunities at the bottom of the funnel.

By |April 5th, 2019|Guides, checklists and best practices|

Creating a Buzz for Your Next Event

Here is our best practices guide for creating a “buzz” at your next event by maximizing attendance levels.

By |April 5th, 2019|Guides, checklists and best practices|

5 Must-Have Content Marketing Strategies for B2B Software Vendors

To ensure you are getting the attention of your prospects, cover topics that really interest them, and make your content available in a variety of formats.

By |April 4th, 2019|Articles|

3 Tips for Effective Phone Outreach

Liz shares a few things you can do to warm your prospects up when calling for B2B software sales.

By |March 26th, 2019|Videos|

Why Explainer Videos Need to be an Integral Part of your Marketing Strategy as an ISV

As more people consume video daily, you should take the opportunity it presents to make your brand more visible.

By |March 21st, 2019|Articles|
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