Being online is great for almost any business. You have access to billions of potential customers on social media, and things like digital marketing can be incredibly fruitful. However, when operating a business in the online atmosphere, you need to keep your online reputation in mind.
Liz interviews MediaDev Country Manager for Italy, Lorenzo Poveromo, about whether or not B2B lead generation efforts and telemarketing could still work after the post-pandemic lockdown.
Everyone is going virtual. Now that all physical events have been officially cancelled or postponed until further notice, everyone is transforming them into online webinars.
As countries across the globe are preparing a slow return to “normal” and lifting confinement measures, it is important to start planning what that means for your business. While some companies have come to a complete standstill, others have been riding out the storm rather well.
We often speak about lead generation for software companies and how to build a solid pipeline of qualified opportunities, but what happens when those leads are passed on to sales? This article focuses on the importance and often vital role that product demos play in a software sales cycle.
With webinars becoming even more popular during this season of confinement, here’s everything you need to know to make your online event a success.
Before the COVID-19 coronavirus spread throughout the world, thought leaders in the software development industry were already generating marketing content to help their users brace for the crisis. Some of the more established, conservative B2B brands, however, had concerns over how to address the impact a global pandemic could have on their audiences — and how talking about it could impact their businesses.
Software Vendor Marketing in an Era of COVID-19: How to Successfully Change Your Marketing Messages to Stay Relevant
Everywhere we turn, the only thing people are talking about is the global pandemic, the impact that COVID-19 will have on the economy, and how to survive it from both a health perspective and a business one.
As movies like Contagion and Outbreak are becoming real-life scenarios, cutting-edge technology companies are turning to artificial intelligence (AI) and machine learning to fight COVID-19. Their common objective is to speed up the development of new treatments to battle the spread of the virus. Today, we are going to focus on some of them.
I have been working from home for years. Nearly 10 years in fact. So, it’s nothing new for me to be quarantined inside my home for days on end working away in front of my computer screen. Of course, worry over the spread of COVID-19 has now forced hundreds of thousands of people into home offices across the globe and it happened at an unprecedented speed. It seemed like practically overnight that business closed their crowded downtown offices and implemented work from home policies.
With COVID-19 precautions in place across the globe, events are being cancelled left and right. Since events used to be a huge source of sales leads, what can you do now that they are being postponed for the foreseeable future? Here are five ways to redirect your marketing budget to build the sales pipeline you need to keep your business going.
“Work from home” arrangements have become a viable option to minimize productivity disruptions brought about by the current pandemic. Here are the pros and cons of remote working (for employers and employees).
If you don’t see a lot of marketing ROI, it may be time to ask the question: Am I marketing to the right people?
Considering to use immersive technologies to market your brand? Read on.
Keep these important steps in mind to improve your global marketing initiatives.
Everyone knows that content is king. Getting your prospects in front of the right content at the right time can greatly influence sales and is an essential part of the lead nurture process. Not only does content help initiate conversations with your target audience, it is a must have for creating thought leadership in your area of expertise. But positioning yourself or your software company as thought leaders is easier said then done. Here are five tips to help ensure you are on the right path.
Recruiting ISVs is not rocket science, but it does take time and a carefully planned out strategy. Having a holistic approach and being present across channels is key to reaching your target audience. Here are five more ways that can help you improve the process.
People are so mean on social media, and managing such popular communication channels as a business is not easy. Here are some tips on how you can handle the pitfalls and avoid the traps.
Tip: Listen to the podcast recording this article is based on.
Considering to use scripts to centalize your analytics and more? Consider these factors first.
To succeed in both, you should stick to your goals and keep it mind that “when the going gets tough, the tough get going.”
It’s important to have gender-conscious company policies, especially in your marketing content and sales practices.
Choosing an agency can be time-consuming and comes with a lot of pressure. The decision could have a large impact on the growth of your company or the program that you are managing.
LinkedIn is a platform that every B2B software marketer has (or should have) covered in their online presence. With over 650 million users LinkedIn is has grown far beyond the job-hunting platform it once was. Today, there are numerous ways you can leverage the platform to expose relevant decision-makers to your content.
Lead generation for software vendors is not an exact science and sometimes trial and error is the only way to find the best practices you need to captivate the attention of your target audience. But generating leads should not be your end goal; it’s really just step one in the sales process.