B2B marketing for software vendors can be tough and challenging, but here’s what you can do to overcome them.
In organizing and promoting your online and offline events, timing is key. Liz explains why, and shares important reminders to keep in mind to make your event a success.
The feeling of being unproductive and running out of ideas happens to the best of us. Try these tips and you might just be surprised with the results.
When a lot of factors affect the purchasing decision, is there really a definite way to calculate the returns of your marketing efforts?
Persistently educating yourself and participating in discussions with fellow marketers make a start of a good habit for your marketing function.
Been trolled a few times before, Liz tells us of the experience and why ignoring them is still the wisest thing to do.
Always start by truly understanding your desired reseller profiles and highlighting the value propositions that are important to them.
Liz encourages marketers to stop using superlatives and start finding better ways to get honest value propositions across to prospects.
Now that European citizens are protected by this important EU regulation on data protection and privacy, marketers and relevant data-based platforms (such as Facebook and Google) are now more responsible in handling data, as expected.
Liz provides us with some tips to do telemarketing the right way, thus giving your campaigns better chances for success.
Knowing which type of content to use when will really make a big difference.
Liz convinces us of the importance of content and why having a variety that targets your buyer personas is paramount to B2B marketing success.
Liz explains why getting feedback from sales is essential to the success of any marketing program.
With event season right around the corner, here’s everything you need to know to make your online event a success.
Liz walks us through common marketing terms and explains what they mean. Very useful, especially for those new to marketing.
Liz explains why ABM is a strategic way to target businesses with high potential to buy. She also provides useful tips on how to get started.
You may think you know your audience, but taking the time to develop buyer personas is one of the most effective ways you can prove it.
You know it’s important to market your software beyond your own channels, and having a network for channel partnerships is one of the best ways to do it.
Considering to hire a writing expert to execute your marketing content? These practical tips should get you started right.
Now more than ever, software vendors continue to see the benefits of content marketing for growing their business. Here’s how you can optimise it to boost your brand visibility and generate leads.
Here are five easy but effective things you can do now to make you an expert in cold-calling.
Liz Lemarchand (COO of MediaDev) conducted a one-on-one interview with Bernadette Wilson on content writing for ISVs. Bernadette is not only a regular contributor to the DevPro Journal, but also has 19 years of experience as a journalist, writer, editor, and B2B marketer.
More ISVs should consider working with peers who compliment their value proposition and even broaden their potential market reach. Find out why the mutual benefits go way beyond just having “more features”.
If you think producing enough marketing content for your ISV is a challenging chore, think again. With the right partners that offer mutual benefits, you don’t have to do it alone.
We know it’s challenging to find marketing insights that are specifically written with software vendors and value-added re-sellers in mind. Aside from our blog, here are five sites that you may want to check out.