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Resource Library2020-06-04T09:30:11+02:00

Choosing the Right Marketing Agency (Checklist)

​Choosing an agency can be time-consuming and comes with a lot of pressure. The decision could have a large impact on the growth of your company or the program that you are managing.

By |August 6th, 2020|Guides, checklists and best practices|

Why You Need To Clean Your Existing Data

Here are more reasons why you’d want to make sure your data is always up to date, compliant to privacy laws, and secure as often as possible.

By |August 4th, 2020|Videos|

Why Should I Make My OEM Program More Visible to ISVs?

We have been working with OEM program holders and the ISV community alike for the past 20+ years.  The heart of our expertise lies in building relationships between the two in order to generate business opportunities that are win-win for both parties.

By |July 30th, 2020|Articles|

Social Selling Best Practices in the Time of Covid-19

Keep these things in mind to make sure you are increasing your sales pipeline via LinkedIn.

By |July 28th, 2020|Videos|

Cloud May Be Easier to Sell Now. But You Still Have to Sell.

With the sudden shift toward remote work, businesses want the agility of the cloud – but they want the assurance they’re making the right move long term.

By |July 23rd, 2020|Articles|

Marketing and the Importance of Thought Leadership

When you have a specific niche and you want to distinguish yourself from your competitors, having really fantastic content that highlights your thought leadership is going to be one of the best marketing tactics that you can do.

By |July 21st, 2020|Videos|

Leverage LinkedIn to Promote Your Software Business

LinkedIn is a platform that every B2B software marketer has (or should have) covered in their online presence. With over 650 million users, LinkedIn has grown far beyond the job-hunting platform it once was. Today, there are numerous ways you can leverage the platform to expose relevant decision-makers to your content.

By |July 13th, 2020|Articles|

Importance of Customer Service in Marketing

Still not convinced about the value of embedding customer service into your business priorities? How about trying to treat it as an integral part of your marketing strategy?

By |July 7th, 2020|Articles|

Technical Software Support: Why AI Chat-bots Should Never Entirely Replace Human Contact

Having inbound customer support for your software product is a must. Not only does it reassure clients because they can get the answers to their questions immediately, but it is essential in order to escalate glitches so that they can be resolved quickly. The trend today is to provide inbound support through online chat, but is that really enough?

By |June 25th, 2020|Articles|

How A Lead Generation Specialist Executes Social Selling Campaigns

Curious to learn about the day in a life of a social seller? Learn the ins and outs of social selling from one of our lead generation specialists.

By |June 11th, 2020|Interviews, Videos|

2020 Inbound Marketing Trends For Your Small Business

The pandemic shouldn’t stop your business from growing, especially if you consider what you can do with inbound marketing.

By |June 11th, 2020|Articles|

Online Reputation Management Plan Anyone Can Use

Being online is great for almost any business. You have access to billions of potential customers on social media, and things like digital marketing can be incredibly fruitful. However, when operating a business in the online atmosphere, you need to keep your online reputation in mind.

By |June 2nd, 2020|Articles|

Telemarketing Outreach After the Lockdown Ends: Feasible or Not?

Liz interviews MediaDev Country Manager for Italy, Lorenzo Poveromo, about whether or not B2B lead generation efforts and telemarketing could still work after the post-pandemic lockdown.

By |May 29th, 2020|Interviews, Videos|

The Do’s and Don’ts of Transforming Your Physical Event into a Virtual One

Everyone is going virtual. Now that all physical events have been officially cancelled or postponed until further notice, everyone is transforming them into online webinars.

By |May 26th, 2020|Articles|

Why You Need to Plan for COVID Recovery Now

As countries across the globe are preparing a slow return to “normal” and lifting confinement measures, it is important to start planning what that means for your business. While some companies have come to a complete standstill, others have been riding out the storm rather well.

By |May 20th, 2020|Articles|

Four Areas Your Sales Teams Must Address to Deliver a Winning Product Demo

We often speak about lead generation for software companies and how to build a solid pipeline of qualified opportunities, but what happens when those leads are passed on to sales? This article focuses on the importance and often vital role that product demos play in a software sales cycle.

By |May 19th, 2020|Articles|

How to Get People to Join Your Webinar

With webinars becoming even more popular during this season of confinement, here’s everything you need to know to make your online event a success.

By |May 18th, 2020|Articles|

Lessons Conservative Brands Can Learn from Marketing During a Crisis

Before the COVID-19 coronavirus spread throughout the world, thought leaders in the software development industry were already generating marketing content to help their users brace for the crisis. Some of the more established, conservative B2B brands, however, had concerns over how to address the impact a global pandemic could have on their audiences — and how talking about it could impact their businesses.

By |May 7th, 2020|Articles|

Software Vendor Marketing in an Era of COVID-19: How to Successfully Change Your Marketing Messages to Stay Relevant

Everywhere we turn, the only thing people are talking about is the global pandemic, the impact that COVID-19 will have on the economy, and how to survive it from both a health perspective and a business one.

By |April 17th, 2020|Articles|

How Artificial Intelligence Can Help Conquer COVID-19

As movies like Contagion and Outbreak are becoming real-life scenarios, cutting-edge technology companies are turning to artificial intelligence (AI) and machine learning to fight COVID-19. Their common objective is to speed up the development of new treatments to battle the spread of the virus. Today, we are going to focus on some of them.

By |March 30th, 2020|Articles|

How to Cope Now That Your Entire Sales Team Is Working From Home

I have been working from home for years. Nearly 10 years in fact. So, it’s nothing new for me to be quarantined inside my home for days on end working away in front of my computer screen. Of course, worry over the spread of COVID-19 has now forced hundreds of thousands of people into home offices across the globe and it happened at an unprecedented speed. It seemed like practically overnight that business closed their crowded downtown offices and implemented work from home policies.

By |March 23rd, 2020|Articles|

3 Ideas to Generate Leads Now that Your Event Has Been Cancelled

With COVID-19 precautions in place across the globe, events are being cancelled left and right. Since events used to be a huge source of sales leads, what can you do now that they are being postponed for the foreseeable future? Here are five ways to redirect your marketing budget to build the sales pipeline you need to keep your business going.

By |March 19th, 2020|Articles|

How to Work from Home Without Going Insane

“Work from home” arrangements have become a viable option to minimize productivity disruptions brought about by the current pandemic. Here are the pros and cons of remote working (for employers and employees).

By |March 18th, 2020|Articles|

How Targeted Is Your Marketing?

If you don’t see a lot of marketing ROI, it may be time to ask the question: Am I marketing to the right people?

By |March 17th, 2020|Articles|

5 Marketing Use of Augmented and Virtual Reality for Your Company

Considering to use immersive technologies to market your brand? Read on.

By |March 10th, 2020|Articles|