Est-il si important pour les éditeurs de logiciel de créer son propre groupe sur des réseaux sociaux?
Si vous n’animez pas vos propres groupes de réseaux sociaux, en particulier sur LinkedIn, voici ce qu’il vous manque.
Liz reminds us that social media is a two-way street where you should properly engage on meaningful connections and conversations. Learn more on her upcoming webinar on driving sales through social selling.
The key is to always look at the bigger picture, considering both the quantifiable and non-quantifiable factors: long sales cycles, brand building, customer satisfaction etc.
Liz lays out the numerous benefits of having a consistent from of written marketing content for your business.
Has blogging become a chore? Try these 5 tips to help you keep your business blog alive.
When it comes to executing e-mail marketing campaigns, Liz emphasizes the value of creating messages that really resonate with your target audience.
Here are compelling reasons why your marketing should appeal more to emotions than logic, even if you’re selling B2B software.
Liz gives us tips on how to achieve a good harmony between your job and personal life.
Keep in mind these practical tips to make your marketing content more successful this year.
Start by making sure your telemarketing campaigns are part of a comprehensive marketing strategy.
Liz gives us interesting ideas on which areas to focus your marketing efforts for 2019.
Liz reminds us of a few important do’s and dont’s to make sure you are sending e-mails that get read.
Liz provides useful tips on how you can help your reseller network yield better sales results.
Here are initiatives that you can do right away to improve client retention.
Liz provides a simple explanation of how it works, with some practical use cases.
It’s not just about technology, but also about how you can integrate marketing within that technology to make your product sell.
Liz interviews win-loss program expert Ryan Sorley about the value of understanding how your customers are won or lost, and how it helps improve your sales process.
These five tips are all you need to remember to capture and keep your target audience’s attention.
Liz convinces us why excellent customer support and proactive outreach to existing customers should not be taken for granted.
Liz shares important points to help you efficiently execute market surveys and turn their results into valuable insights for your industry audience.
In this webinar, we explain why resellers are a great way for software vendors to expand their business abroad.
Liz digs in deeper into one of the most common marketing acronyms: SEO (search engine optimization). She also reminds us of a few do’s and dont’s that even the most experienced marketers overlook.
Not only will publishing survey insights gain your software more positive attention and stronger reputation, it can also be a valuable marketing content that you can easily re-purpose to other asset formats.
Liz gives us some reminders and practical tips on how to be efficient with social selling, and what you can do to improve the way you contact prospects through social media.
B2B marketing for software vendors can be tough and challenging, but here’s what you can do to overcome them.