Make Informed Marketing Decisions
Decades of experience has taught us that there’s no one-size-fits-all approach when highlighting your value proposition to your end-users and potential partners. Visit our collection of articles, guides, infographics and videos to learn which marketing tactics are best for you.
How to Adapt My Social Media Strategy to My Business
Being present on social media platforms is essential, but knowing the most suitable social network for your business activity is even more important.
The Social Selling Dilemma: What to Do When Prospects Don’t Engage?
Facing a social selling dilemma? Don’t let it stress you out. There are ways on how you can make social selling work for you.
Benefits of Managing a LinkedIn Showcase Page
Our Social Media Specialist shares how LinkedIn Showcase Pages fit into the social media playbook, and how he manages content calendars to keep them running.
What Are the Differences Between Native Apps, Web Apps and Hybrid Apps?
Here’s a quick guide to understanding the distinctions among these types of application deployments.
How Can I Build My OEM Ecosystem, Diversify and Not Be Overly US Centric
Our ISV-OEM Outreach Specialist shares his approach to OEM program-holders targeting ISVs from different regions across the globe.
The Ultimate Social Selling Guide for Software OEMs
In this new guide, we’ll walk you through how you can identify and engage high potential ISVs with social selling.
5 Steps To Creating an Amazing 3D Model
Considering to use 3D modelling for your marketing? Here are steps to create such scenario, as detailed by our sister company WYLog.
Joining a Remote Team: Tips for Integrating When You’re Working from Home
One of our new social selling experts shares how he managed to productively work with a new team from his home office.
Working From Home For Good – Tips to Staying Sane, Productive and Safe During COVID-19
One of our top social selling and marketing experts shares how he effectively transitioned to working from home permanently.
Why Having a Partner Ecosystem Is an Important Marketing Tool for ISVs
You know it’s important to market your software beyond your own channels, and having a network for channel partnerships is one of the best ways to do it.
Why Should I Make My OEM Program More Visible to ISVs?
We have been working with OEM program holders and the ISV community alike for the past 20+ years. The heart of our expertise lies in building relationships between the two in order to generate business opportunities that are win-win for both parties.
How “Crush” Campaigns Can Help You Take Back Market Share
Keep these tactics in mind as you try to outsmart your competition.
Why You Need To Clean Your Existing Data
Here are more reasons why you’d want to make sure your data is always up to date, compliant to privacy laws, and secure as often as possible.
Social Selling Best Practices in the Time of Covid-19
Keep these things in mind to make sure you are increasing your sales pipeline via LinkedIn.
Cloud May Be Easier to Sell Now. But You Still Have to Sell.
With the sudden shift toward remote work, businesses want the agility of the cloud – but they want the assurance they’re making the right move long term.
Marketing and the Importance of Thought Leadership
When you have a specific niche and you want to distinguish yourself from your competitors, having really fantastic content that highlights your thought leadership is going to be one of the best marketing tactics that you can do.
Leverage LinkedIn to Promote Your Software Business
LinkedIn is a platform that every B2B software marketer has (or should have) covered in their online presence. With over 650 million users, LinkedIn has grown far beyond the job-hunting platform it once was. Today, there are numerous ways you can leverage the platform to expose relevant decision-makers to your content.
Technical Software Support: Why AI Chat-Bots Should Never Entirely Replace Human Contact
Having inbound customer support for your software product is a must. Not only does it reassure clients because they can get the answers to their questions immediately, but it is essential in order to escalate glitches so that they can be resolved quickly. The trend today is to provide inbound support through online chat, but is that really enough?
How A Lead Generation Specialist Executes Social Selling Campaigns
Curious to learn about the day in a life of a social seller? Learn the ins and outs of social selling from one of our lead generation specialists.
Inbound Marketing Trends For Your Small Business
Inbound marketing is an umbrella term for the strategies involved in drawing new customers to your business. There are so many different ways your brand can gain attention that it can be hard to know where to start.
Why Localized Content Is a Must in EMEA
Here are three reasons why content in EMEA should be made available in native languages.
Online Reputation Management Plan Anyone Can Use
Being online is great for almost any business. You have access to billions of potential customers on social media, and things like digital marketing can be incredibly fruitful. However, when operating a business in the online atmosphere, you need to keep your online reputation in mind.
Telemarketing Outreach After the Lockdown Ends: Feasible or Not?
Liz interviews MediaDev Country Manager for Italy, Lorenzo Poveromo, about whether or not B2B lead generation efforts and telemarketing could still work after the pandemic lockdown.
The Do’s and Don’ts of Transforming Your Physical Event Into a Virtual One
Everyone is going virtual. Now that all physical events have been officially canceled or postponed until further notice, everyone is transforming them into online webinars.
Why You Need to Plan for COVID Recovery Now
As countries across the globe are preparing a slow return to “normal” and lifting confinement measures, it is important to start planning what that means for your business. While some companies have come to a complete standstill, others have been riding out the storm rather well.
