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About Bernadette Wilson

Bernadette is a DevPro Journal contributor who has 19 years of experience as a journalist, writer, editor and B2B marketer.
24 Jan 2019 24 Jan 2019

Marketing Your Software Applications by Appealing to Emotion

By |2019-01-24T06:43:49+02:00January 24th, 2019|Articles|0 Comments

Here are compelling reasons why your marketing should appeal more to emotions than logic, even if you’re selling B2B software.
30 Oct 2018 30 Oct 2018

4 Reasons ISVs Should Publish Survey Results

By |2018-10-30T06:18:23+02:00October 30th, 2018|Articles|0 Comments

Not only will publishing survey insights gain your software more positive attention and stronger reputation, it can also be a valuable marketing content that you can easily re-purpose to other asset formats.
13 Sep 2018 13 Sep 2018

How to Use Content to Move Prospects Through the Sales Funnel

By |2018-09-27T06:41:39+02:00September 13th, 2018|Articles|0 Comments

Knowing which type of content to use when will really make a big difference.
08 Aug 2018 08 Aug 2018

How to Work with a Writer to Create Stellar Content

By |2018-09-27T06:42:26+02:00August 8th, 2018|Articles|0 Comments

Considering to hire a writing expert to execute your marketing content? These practical tips should get you started right.
27 Jun 2018 27 Jun 2018

Can’t Generate? Collaborate. Give Your Business the Advantages of Content Collaboration

By |2018-10-25T07:23:38+02:00June 27th, 2018|Articles|0 Comments

If you think producing enough marketing content for your ISV is a challenging chore, think again. With the right partners that offer mutual benefits, you don’t have to do it alone.
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