Some ISVs adopt an indirect sales model to take their products to market. This enables a channel of value-added resellers (VARs) to offer your application to their customers, assist with implementation, and possibly provide complementary software, hardware and infrastructure to build a total solution.
09 Aug 2019 09 Aug 2019
06 Jun 2019 06 Jun 2019
By now, you know that you can have the greatest software application in the world, but without marketing, few people will know about it. But before you dive into marketing, there’s a prerequisite: You need to define your brand.
25 Apr 2019 25 Apr 2019
What’s the right amount for an ISV to budget for marketing spend? There aren’t any definitive rules that will guarantee business growth, but there are guidelines on how to establish a marketing budget and benchmarks that provide insights into what your peers and competition are doing.
24 Jan 2019 24 Jan 2019
Here are compelling reasons why your marketing should appeal more to emotions than logic, even if you’re selling B2B software.
30 Oct 2018 30 Oct 2018
Not only will publishing survey insights gain your software more positive attention and stronger reputation, it can also be a valuable marketing content that you can easily re-purpose to other asset formats.