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Home/Bernadette Wilson

About Bernadette Wilson

Bernadette is a DevPro Journal contributor who has 19 years of experience as a journalist, writer, editor and B2B marketer.
07 May 2020 07 May 2020

Lessons Conservative Brands Can Learn from Marketing During a Crisis

By |2020-05-20T07:50:21+02:00May 7th, 2020|Articles|0 Comments

Before the COVID-19 coronavirus spread throughout the world, thought leaders in the software development industry were already generating marketing content to help their users brace for the crisis. Some of the more established, conservative B2B brands, however, had concerns over how to address the impact a global pandemic could have on their audiences — and how talking about it could impact their businesses.
17 Mar 2020 17 Mar 2020

How Targeted Is Your Marketing?

By |2020-03-17T06:01:05+01:00March 17th, 2020|Articles|0 Comments

If you don’t see a lot of marketing ROI, it may be time to ask the question: Am I marketing to the right people?

10 Dec 2019 10 Dec 2019

5 Elements of an Effective Cross-Channel Marketing Strategy for ISVs

By |2019-12-10T04:07:17+01:00December 10th, 2019|Articles|0 Comments

ISVs have myriad options for how to spend marketing budget. For example, you can invest in your website, content marketing, and social media and social advertising. You may focus on email marketing, pay-per click (PPC), or print ads.
12 Sep 2019 12 Sep 2019

5 Facts You Have to Face to Sell SaaS to the Enterprise

By |2019-09-12T11:57:12+02:00September 12th, 2019|Articles|Comments Off on 5 Facts You Have to Face to Sell SaaS to the Enterprise

If you’ve determined that your Software as a Service (SaaS) solution is ready to take to an enterprise market, prepare your team for a different sales process than consumer or small and medium-sized business (SMB) sales.

09 Aug 2019 09 Aug 2019

3 Benefits and 5 Mistakes of Selling Through a Channel

By |2019-08-14T07:47:13+02:00August 9th, 2019|Articles|Comments Off on 3 Benefits and 5 Mistakes of Selling Through a Channel

Some ISVs adopt an indirect sales model to take their products to market. This enables a channel of value-added resellers (VARs) to offer your application to their customers, assist with implementation, and possibly provide complementary software, hardware and infrastructure to build a total solution.