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Home/Bernadette Wilson

About Bernadette Wilson

Bernadette is a DevPro Journal contributor who has 19 years of experience as a journalist, writer, editor and B2B marketer.
10 Dec 2019 10 Dec 2019

5 Elements of an Effective Cross-Channel Marketing Strategy for ISVs

By |2019-12-10T04:07:17+01:00December 10th, 2019|Articles|0 Comments

ISVs have myriad options for how to spend marketing budget. For example, you can invest in your website, content marketing, and social media and social advertising. You may focus on email marketing, pay-per click (PPC), or print ads.
12 Sep 2019 12 Sep 2019

5 Facts You Have to Face to Sell SaaS to the Enterprise

By |2019-09-12T11:57:12+02:00September 12th, 2019|Articles|Comments Off on 5 Facts You Have to Face to Sell SaaS to the Enterprise

If you’ve determined that your Software as a Service (SaaS) solution is ready to take to an enterprise market, prepare your team for a different sales process than consumer or small and medium-sized business (SMB) sales.

09 Aug 2019 09 Aug 2019

3 Benefits and 5 Mistakes of Selling Through a Channel

By |2019-08-14T07:47:13+02:00August 9th, 2019|Articles|Comments Off on 3 Benefits and 5 Mistakes of Selling Through a Channel

Some ISVs adopt an indirect sales model to take their products to market. This enables a channel of value-added resellers (VARs) to offer your application to their customers, assist with implementation, and possibly provide complementary software, hardware and infrastructure to build a total solution.

06 Jun 2019 06 Jun 2019

Marketing Software Products: The Answers You Need to Build Your Brand Successfully

By |2019-06-06T10:51:10+02:00June 6th, 2019|Articles|0 Comments

By now, you know that you can have the greatest software application in the world, but without marketing, few people will know about it. But before you dive into marketing, there’s a prerequisite: You need to define your brand.
25 Apr 2019 25 Apr 2019

How Does Your ISV Business Compare to the Competition in Marketing Spend?

By |2019-09-16T01:47:21+02:00April 25th, 2019|Articles|0 Comments

What’s the right amount for an ISV to budget for marketing spend? There aren’t any definitive rules that will guarantee business growth, but there are guidelines on how to establish a marketing budget and benchmarks that provide insights into what your peers and competition are doing.