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About Bernadette Wilson

Bernadette is a DevPro Journal contributor who has 19 years of experience as a journalist, writer, editor and B2B marketer.
13 Sep 2018 13 Sep 2018

How to Use Content to Move Prospects Through the Sales Funnel

By |2018-09-27T06:41:39+00:00September 13th, 2018|Articles|0 Comments

Knowing which type of content to use when will really make a big difference.
08 Aug 2018 08 Aug 2018

How to Work with a Writer to Create Stellar Content

By |2018-09-27T06:42:26+00:00August 8th, 2018|Articles|0 Comments

Considering to hire a writing expert to execute your marketing content? These practical tips should get you started right.
27 Jun 2018 27 Jun 2018

Can’t Generate? Collaborate. Give Your Business the Advantages of Content Collaboration

By |2018-09-19T09:02:41+00:00June 27th, 2018|Articles|Comments Off on Can’t Generate? Collaborate. Give Your Business the Advantages of Content Collaboration

If you think producing enough marketing content for your ISV is a challenging chore, think again. With the right partners that offer mutual benefits, you don’t have to do it alone.
30 May 2018 30 May 2018

5 Tips for Marketing to Channel Partners

By |2018-09-19T09:57:28+00:00May 30th, 2018|Articles|Comments Off on 5 Tips for Marketing to Channel Partners

Providing comprehensive marketing support to your resellers really takes effort beyond what you do to reach direct consumers. It may consume energy, resources and time, but it’s worth it. If you think you need more convincing, consider these pointers.
26 Apr 2018 26 Apr 2018

How ISVs Market Their Businesses and Why It Should Change

By |2018-09-19T10:17:14+00:00April 26th, 2018|Articles|Comments Off on How ISVs Market Their Businesses and Why It Should Change

While independent software vendors should stick to the marketing tactics that they know already work, they should also be open to exploring these often untapped options and move beyond traditional trade shows and direct mail.
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