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About Bernadette Wilson

Bernadette Wilson is a DevPro Journal editor and founder of B Wilson Marketing Communications, LLC. She has more than two decades of experience as a journalist, writer, editor and B2B marketer, focusing on the ISV and IT channel space.

How to Make B2B Marketing Content Generation Fun Again

Remember when writing was fun? New B2B marketing content writers – or writers assigned to produce content about a new application or system — usually get a rush of creative inspiration in the beginning.

By |2021-02-11T07:55:26+08:0011-Feb-2021|Categories: Articles|Tags: |Comments Off on How to Make B2B Marketing Content Generation Fun Again

Cloud May Be Easier to Sell Now. But You Still Have to Sell.

With the sudden shift toward remote work, businesses want the agility of the cloud – but they want the assurance they’re making the right move long term.

By |2021-05-17T14:15:44+08:0023-Jul-2020|Categories: Articles|Tags: |Comments Off on Cloud May Be Easier to Sell Now. But You Still Have to Sell.

Lessons Conservative Brands Can Learn from Marketing During a Crisis

Before the COVID-19 coronavirus spread throughout the world, thought leaders in the software development industry were already generating marketing content to help their users brace for the crisis. Some of the more established, conservative B2B brands, however, had concerns over how to address the impact a global pandemic could have on their audiences — and how talking about it could impact their businesses.

By |2021-05-17T09:51:20+08:007-May-2020|Categories: Articles|Tags: , |Comments Off on Lessons Conservative Brands Can Learn from Marketing During a Crisis

How Targeted Is Your Marketing?

If you don’t see a lot of marketing ROI, it may be time to ask the question: Am I marketing to the right people?

By |2021-05-17T08:40:44+08:0017-Mar-2020|Categories: Articles|Tags: |Comments Off on How Targeted Is Your Marketing?

5 Elements of an Effective Cross-Channel Marketing Strategy for ISVs

ISVs have myriad options for how to spend marketing budget. For example, you can invest in your website, content marketing, and social media and social advertising. You may focus on email marketing, pay-per click (PPC), or print ads.

By |2020-11-07T12:57:33+08:0010-Dec-2019|Categories: Articles|Tags: |Comments Off on 5 Elements of an Effective Cross-Channel Marketing Strategy for ISVs
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