Make Informed Marketing Decisions
Decades of experience has taught us that there’s no one-size-fits-all approach when highlighting your value proposition to your end-users and potential partners. Visit our collection of articles, guides, infographics and videos to learn which marketing tactics are best for you.
5 Ways to Help Your Software Business Establish Thought Leadership
Everyone knows that content is king. Getting your prospects in front of the right content at the right time can greatly influence sales and is an essential part of the lead nurture process. Not only does content help initiate conversations with your target audience, but it is also a must-have for creating thought leadership in your area of expertise. But positioning yourself or your software company as thought leaders is easier said than done. Here are five tips to help ensure you are on the right path.
5 Ways to Improve Your ISV Partner Recruitment Efforts
Recruiting ISVs is not rocket science, but it does take time and a carefully planned out strategy. Having a holistic approach and being present across channels is key to reaching your target audience. Here are five more ways that can help you improve the process.
How to Avoid Social Media Traps as a Software Vendor
People are so mean on social media, and managing such popular communication channels as a business is not easy. Here are some tips on how you can handle the pitfalls and avoid the traps.
How to Reach Your Business Goals with a Holistic Marketing Approach
Tip: Listen to the podcast recording this article is based on.
How Marketing is Like Weight Loss
To succeed in both, you should stick to your goals and keep it mind that “when the going gets tough, the tough get going.”
Why Sexism in Marketing Must Go
It’s important to have gender-conscious company policies, especially in your marketing content and sales practices.
5 Tips for Improving Lead Conversion Rates
Lead generation for software vendors is not an exact science and sometimes trial and error is the only way to find the best practices you need to captivate the attention of your target audience. But generating leads should not be your end goal; it’s really just step one in the sales process.
5 Elements of an Effective Cross-Channel Marketing Strategy for ISVs
ISVs have myriad options for how to spend marketing budget. For example, you can invest in your website, content marketing, and social media and social advertising. You may focus on email marketing, pay-per click (PPC), or print ads.
B2B Software Marketing Strategies: What Works to Generate High Quality Leads?
B2B software marketing is a world unto itself. Anyone who has worked in it can tell you that it’s not all it’s cracked up to be. Not only is it often difficult for marketers to create the right messaging without sounding too technical, but outreach needs to come in all shapes and forms (especially when you are targeting different job functions within an organization).
Why Niche Marketing Is Important
Hyper-targeting your customers really works, and here are four practical tips to help you do that.
How to Transform Content Syndication Leads into Real Sales Opportunities
More than just getting in touch with your leads, it’s also important to gauge their level of interest.
Importance of Creating LinkedIn Showcase Pages to Highlight Specific Products/Services for Your Business
Liz explains why showcase pages go beyond company pages, by letting you focus on your specialties and hyper-target niche markets.
The Biggest Mistake You Can Make as a Social Seller
Are you solely relying on LinkedIn to reach out to people? Liz explains why you should not.
5 Facts You Have to Face to Sell SaaS to the Enterprise
If you’ve determined that your Software as a Service (SaaS) solution is ready to take to an enterprise market, prepare your team for a different sales process than consumer or small and medium-sized business (SMB) sales.
How Korean Software Vendors Look at International Expansion and Foreign OEM Partnerships
We have interviewed software vendors across Korea from small to large enterprises to understand their global footprint and get their perspective on foreign software partnerships that can fuel their growth.
How to Conduct E-Mail Outreach Without Becoming a Spammer
Liz provides tips on what (and what not) to do when doing e-mail outreach so you don’t appear like spam.
2019 State of Public Cloud: Market Share, Trends and Predictions
We’ve looked at retrospective Q4 2018 data and projections for 2019, according to respected research firms and industry experts.
Marketing Qualified Lead Generation Workflow
Here is a step-by-step workflow to keep in mind when using outbound telemarketing to generate top-of-the-funnel leads.
Necessity to Have Good Inbound Support for Software Vendors
You should always have a sales-and-tech-savvy “human” inbound help desk to answer inquiries from prospects and technical concerns from existing customers.
3 Benefits and 5 Mistakes of Selling Through a Channel
Some ISVs adopt an indirect sales model to take their products to market. This enables a channel of value-added resellers (VARs) to offer your application to their customers, assist with implementation, and possibly provide complementary software, hardware and infrastructure to build a total solution.
How to Use Telemarketing to Promote Content and Generate Top-of-the-Funnel B2B Leads
Telemarketing as an outreach strategy often gets a bad rap. It has the tendency to be associated with under-educated people sitting in gigantic call-centers in faraway lands offshore, who are programed (like robots) to read a script over and over, day after day, to hundreds of prospects an hour, pushing products that have little to no value to the person on the other end of the line.
Content Syndication Leads: How You Can Generate Leads Through Telemarketing
Learn how telemarketing can help you educate your prospects and convert them down the sales funnel to get qualified business opportunities.
Do’s and Dont’s of Software Sales via E-mail
Liz emphasizes the importance of doing your homework and customizing your messages before reaching out to prospects, especially via e-mail.
Why You Never Get a Second Chance to Make a First Impression
Back in the ‘80’s, there was a television ad that pictured a woman preparing for the job interview of her life. She was nervous. She was sweating. In comes Secret deodorant with the now-famous slogan, “You never get a second chance to make a first impression.”
Do’s and Dont’s of Software Sales
Liz cautions us on what turns off prospects, and what you can do instead to win past your initial outreach.
