Make Informed Marketing Decisions
Decades of experience has taught us that there’s no one-size-fits-all approach when highlighting your value proposition to your end-users and potential partners. Visit our collection of articles, guides, infographics and videos to learn which marketing tactics are best for you.
LinkedIn Profile Template for Social Selling
When you are looking for a new job, your LinkedIn profile is all about you and your capabilities. However, when you want to use your profile to reach out to potential customers, you want to display something else. With Social Selling it’s important that prospects see the value you and your company have to offer for them.
How Does Your ISV Business Compare to the Competition in Marketing Spend?
What’s the right amount for an ISV to budget for marketing spend? There aren’t any definitive rules that will guarantee business growth, but there are guidelines on how to establish a marketing budget and benchmarks that provide insights into what your peers and competition are doing.
Importance of Market Intelligence in Sales Pitches
Liz explains methods to gather valuable insights about your target accounts, and how you can use that information to make your outreach stand out.
How to Resurrect B2B Sales Leads From the Dead
Directly approaching your passive prospects, sometimes even using a less formal approach, can help renew their interest in your offers.
Generating Leads for Software Companies: How to Make Your Next Lead Generation Campaign a Success
Here are three #TipsFromLiz to help you get better results from your lead generation activities.
4 Straightforward Steps to Nurture Leads
These best practices will ensure your B2B marketing campaigns return only the best opportunities at the bottom of the funnel.
Creating a Buzz for Your Next Event
Here is our best practices guide for creating a “buzz” at your next event by maximizing attendance levels.
5 Must-Have Content Marketing Strategies for B2B Software Vendors
To ensure you are getting the attention of your prospects, cover topics that really interest them, and make your content available in a variety of formats.
How to Optimize Your ABM Program with Social Selling
Liz explains how you can easily target your priority list of accounts using the LinkedIn Sales Navigator.
3 Tips for Effective Phone Outreach
Liz shares a few things you can do to warm your prospects up when calling for B2B software sales.
Why Explainer Videos Need to be an Integral Part of your Marketing Strategy as an ISV
As more people consume video daily, you should take the opportunity it presents to make your brand more visible.
Introduction to Machine Learning and Artificial Intelligence
Liz talks about the difference between the two, and how both could revolutionize marketing.
Crush Campaigns in B2B Software Marketing
This tactic can be highly effective in taking back market share from your competition, especially if you’re a challenger.
Social Selling Best Practices
Social selling is one of the most efficient means of reaching out to prospects and generating sales leads for your software business.
Why ISVs Should Think of Marketing Strategy Before Starting Development
Liz convinces software vendors not to wait until their product is ready to go to market before they start marketing.
Driving Sales Through Social Selling for Software Vendors
In this webinar, we explain why social selling is an effective way to explore new avenues for sales through LinkedIn.
How Social Selling Can Help Generate Traffic to Your Next Event
Promoting events is a great way to make traction with social selling. Make it part of your holistic marketing campaign.
Value of Animating Social Media Groups for ISVs
Liz explains why ISVs should be part of online discussions and have a community management strategy to promote their brand online.
Why ISV-OEM Relationships Are Important for Building Your Software Business
Liz explains the benefits of embedding specialty features from other software to enhance the overall value of your solution.
Do’s and Dont’s on Running a LinkedIn Profile for Social Selling
Liz reminds us that social media is a two-way street where you should properly engage on meaningful connections and conversations. Learn more on her upcoming webinar on driving sales through social selling.
Why Your Business Needs a Blog
Liz lays out the numerous benefits of having a consistent from of written marketing content for your business.
How to Create a Blog for Your Business and Keep It Going All Year Long
Has blogging become a chore? Try these 5 tips to help you keep your business blog alive.
E-mail Marketing Strategies: How to Make Your Next Campaign a Success
When it comes to executing e-mail marketing campaigns, Liz emphasizes the value of creating messages that really resonate with your target audience.
Marketing Your Software Applications by Appealing to Emotion
Here are compelling reasons why your marketing should appeal more to emotions than logic, even if you’re selling B2B software.
How to Create a Good Work-Life Balance
Liz gives us tips on how to achieve a good harmony between your job and personal life.
