When you are looking for a new job, your LinkedIn profile is all about you and your capabilities. However, when you want to use your profile to reach out to potential customers, you want to display something else. With Social Selling it’s important that prospects see the value you and your company have to offer for them.
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About the Author: Sander Oostewechel
Sander is the Head of Digital Marketing at MediaDev, a global IT marketing firm. He has been with MediaDev since 2017 and works with Large and Small Software Vendors to develop and launch their digital marketing strategies.
