By Liz Lemarchand|2020-11-10T12:42:15+08:0012-Mar-2019|Categories: Videos|Tags: marketing tips|Comments Off on Crush Campaigns in B2B Software Marketing
This tactic can be highly effective in taking back market share from your competition, especially if you’re a challenger.
Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.