Why ISVs Should Think of Marketing Strategy Before Starting Development
By Liz Lemarchand|2020-11-10T12:42:27+08:005-Mar-2019|Categories: Videos|Tags: marketing tips|Comments Off on Why ISVs Should Think of Marketing Strategy Before Starting Development
Liz convinces software vendors not to wait until their product is ready to go to market before they start marketing.
Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.