Make Informed Marketing Decisions
Decades of experience has taught us that there’s no one-size-fits-all approach when highlighting your value proposition to your end-users and potential partners. Visit our collection of articles, guides, infographics and videos to learn which marketing tactics are best for you.
How to Conduct E-Mail Outreach Without Becoming a Spammer
Liz provides tips on what (and what not) to do when doing e-mail outreach so you don’t appear like spam.
2019 State of Public Cloud: Market Share, Trends and Predictions
We’ve looked at retrospective Q4 2018 data and projections for 2019, according to respected research firms and industry experts.
Marketing Qualified Lead Generation Workflow
Here is a step-by-step workflow to keep in mind when using outbound telemarketing to generate top-of-the-funnel leads.
Necessity to Have Good Inbound Support for Software Vendors
You should always have a sales-and-tech-savvy “human” inbound help desk to answer inquiries from prospects and technical concerns from existing customers.
3 Benefits and 5 Mistakes of Selling Through a Channel
Some ISVs adopt an indirect sales model to take their products to market. This enables a channel of value-added resellers (VARs) to offer your application to their customers, assist with implementation, and possibly provide complementary software, hardware and infrastructure to build a total solution.
How to Use Telemarketing to Promote Content and Generate Top-of-the-Funnel B2B Leads
Telemarketing as an outreach strategy often gets a bad rap. It has the tendency to be associated with under-educated people sitting in gigantic call-centers in faraway lands offshore, who are programed (like robots) to read a script over and over, day after day, to hundreds of prospects an hour, pushing products that have little to no value to the person on the other end of the line.
Content Syndication Leads: How You Can Generate Leads Through Telemarketing
Learn how telemarketing can help you educate your prospects and convert them down the sales funnel to get qualified business opportunities.
Do’s and Dont’s of Software Sales via E-mail
Liz emphasizes the importance of doing your homework and customizing your messages before reaching out to prospects, especially via e-mail.
Why You Never Get a Second Chance to Make a First Impression
Back in the ‘80’s, there was a television ad that pictured a woman preparing for the job interview of her life. She was nervous. She was sweating. In comes Secret deodorant with the now-famous slogan, “You never get a second chance to make a first impression.”
Do’s and Dont’s of Software Sales
Liz cautions us on what turns off prospects, and what you can do instead to win past your initial outreach.
Why Social Selling is Important for ISVs
Independent software vendors and big names alike are striving to get the buyer’s attention. Using social media could be an option, but it isn’t that straightforward. Read on how you can develop a social selling strategy that works.
How to Reach Your Business Goals with a Holistic Marketing Approach (video)
Liz discusses with MediaDev digital marketing manager Sander Oostewechel the significance of having a comprehensive strategy that focuses on your marketing objectives.
Best Practices in Data Acquisition
Liz gives tips to ensure your data sets are relevant so that your future marketing campaigns are a success.
Lead Generation for Software Companies
Liz describes what a qualified lead really is – and what is not. She also gives easy-to-follow examples to help you tell the difference.
IT Telemarketing Companies: How to Avoid the Pitfalls When Choosing a Lead Generation Outsourcer
Choosing an outsourcer for outbound IT telemarketing can be a daunting task. Not only do you need to be sure that they are going to deliver a quality service, but by acting on your behalf, they are representing your company’s image.
How to Choose the Right Marketing Outsourcer for Your Business
Investing in marketing is a big deal, so keep these important pointers in mind when choosing who you work with when building your brand and generating leads.
Marketing Software Products: The Answers You Need to Build Your Brand Successfully
By now, you know that you can have the greatest software application in the world, but without marketing, few people will know about it. But before you dive into marketing, there’s a prerequisite: You need to define your brand.
How to Create a Remarkable LinkedIn Profile for Social Selling
Liz walks us through the steps to make your profile stand out by building legitimacy.
Lead Generation for Software Companies: 6 Effective B2B Strategies
There is no single way to generate leads, so having a holistic marketing approach is important. Be where your prospects are, and target them with these proven methods.
How to Improve E-Mail Conversion Rates with Optimized Landing Pages
Liz shows us how to get the best results from e-mail campaigns by using niche marketing.
Why ISVs Need Branded Apps
Liz explains why you need a branded app and what it can do for your business from a marketing perspective.
What Is Agile Marketing and How Can I Implement It for My Software Business
Liz explains how to apply the agile methodology to get the best results in your marketing execution.
5 Ways to Optimize Your Partner Recruitment Efforts
To get the right partners, you need to have the right approach. Keep these important points in mind as you plan your partner recruitment efforts.
What Is Holistic Marketing and Why Is It Important for Your Software Business
Holistic marketing means having a vision about where you want to take your brand and using a multitude of different tactics and strategies to be present both on and offline.
Why You Need a Mobile App and How You Can Create One
While the line between traditional ISVs and “apps” has changed how the technology industry is structured, it has become critical for B2B software vendors to create mobile applications of their own in order to keep up with their pure “app” counterparts.
