Make Informed Marketing Decisions
Decades of experience has taught us that there’s no one-size-fits-all approach when highlighting your value proposition to your end-users and potential partners. Visit our collection of articles, guides, infographics and videos to learn which marketing tactics are best for you.
How to Get People to Join Your Webinar
With webinars becoming even more popular during this season of confinement, here’s everything you need to know to make your online event a success.
Lessons Conservative Brands Can Learn from Marketing During a Crisis
Before the COVID-19 coronavirus spread throughout the world, thought leaders in the software development industry were already generating marketing content to help their users brace for the crisis. Some of the more established, conservative B2B brands, however, had concerns over how to address the impact a global pandemic could have on their audiences — and how talking about it could impact their businesses.
Software Vendor Marketing in an Era of COVID-19: How to Successfully Change Your Marketing Messages to Stay Relevant
Everywhere we turn, the only thing people are talking about is the global pandemic, the impact that COVID-19 will have on the economy, and how to survive it from both a health perspective and a business one.
How Artificial Intelligence Can Help Conquer COVID-19
As movies like Contagion and Outbreak are becoming real-life scenarios, cutting-edge technology companies are turning to artificial intelligence (AI) and machine learning to fight COVID-19. Their common objective is to speed up the development of new treatments to battle the spread of the virus. Today, we are going to focus on some of them.
How to Cope Now That Your Entire Sales Team Is Working From Home
I have been working from home for years. Nearly 10 years in fact. So, it’s nothing new for me to be quarantined inside my home for days on end working away in front of my computer screen. Of course, worry over the spread of COVID-19 has now forced hundreds of thousands of people into home offices across the globe and it happened at an unprecedented speed. It seemed like practically overnight that business closed their crowded downtown offices and implemented work-from-home policies.
3 Ideas to Generate Leads Now That Your Event Has Been Cancelled
With COVID-19 precautions in place across the globe, events are being cancelled left and right. Since events used to be a huge source of sales leads, what can you do now that they are being postponed for the foreseeable future? Here are five ways to redirect your marketing budget to build the sales pipeline you need to keep your business going.
How to Work from Home Without Going Insane
“Work from home” arrangements have become a viable option to minimize productivity disruptions brought about by the current pandemic. Here are the pros and cons of remote working (for employers and employees).
How Targeted Is Your Marketing?
If you don’t see a lot of marketing ROI, it may be time to ask the question: Am I marketing to the right people?
5 Marketing Use of Augmented and Virtual Reality for Your Company
Considering to use immersive technologies to market your brand? Read on.
How Culture Influences Marketing
Keep these important steps in mind to improve your global marketing initiatives.
5 Ways to Help Your Software Business Establish Thought Leadership
Everyone knows that content is king. Getting your prospects in front of the right content at the right time can greatly influence sales and is an essential part of the lead nurture process. Not only does content help initiate conversations with your target audience, but it is also a must-have for creating thought leadership in your area of expertise. But positioning yourself or your software company as thought leaders is easier said than done. Here are five tips to help ensure you are on the right path.
5 Ways to Improve Your ISV Partner Recruitment Efforts
Recruiting ISVs is not rocket science, but it does take time and a carefully planned out strategy. Having a holistic approach and being present across channels is key to reaching your target audience. Here are five more ways that can help you improve the process.
How to Avoid Social Media Traps as a Software Vendor
People are so mean on social media, and managing such popular communication channels as a business is not easy. Here are some tips on how you can handle the pitfalls and avoid the traps.
How to Reach Your Business Goals with a Holistic Marketing Approach
Tip: Listen to the podcast recording this article is based on.
How Marketing is Like Weight Loss
To succeed in both, you should stick to your goals and keep it mind that “when the going gets tough, the tough get going.”
Why Sexism in Marketing Must Go
It’s important to have gender-conscious company policies, especially in your marketing content and sales practices.
5 Tips for Improving Lead Conversion Rates
Lead generation for software vendors is not an exact science and sometimes trial and error is the only way to find the best practices you need to captivate the attention of your target audience. But generating leads should not be your end goal; it’s really just step one in the sales process.
5 Elements of an Effective Cross-Channel Marketing Strategy for ISVs
ISVs have myriad options for how to spend marketing budget. For example, you can invest in your website, content marketing, and social media and social advertising. You may focus on email marketing, pay-per click (PPC), or print ads.
B2B Software Marketing Strategies: What Works to Generate High Quality Leads?
B2B software marketing is a world unto itself. Anyone who has worked in it can tell you that it’s not all it’s cracked up to be. Not only is it often difficult for marketers to create the right messaging without sounding too technical, but outreach needs to come in all shapes and forms (especially when you are targeting different job functions within an organization).
Why Niche Marketing Is Important
Hyper-targeting your customers really works, and here are four practical tips to help you do that.
How to Transform Content Syndication Leads into Real Sales Opportunities
More than just getting in touch with your leads, it’s also important to gauge their level of interest.
Importance of Creating LinkedIn Showcase Pages to Highlight Specific Products/Services for Your Business
Liz explains why showcase pages go beyond company pages, by letting you focus on your specialties and hyper-target niche markets.
The Biggest Mistake You Can Make as a Social Seller
Are you solely relying on LinkedIn to reach out to people? Liz explains why you should not.
5 Facts You Have to Face to Sell SaaS to the Enterprise
If you’ve determined that your Software as a Service (SaaS) solution is ready to take to an enterprise market, prepare your team for a different sales process than consumer or small and medium-sized business (SMB) sales.
How Korean Software Vendors Look at International Expansion and Foreign OEM Partnerships
We have interviewed software vendors across Korea from small to large enterprises to understand their global footprint and get their perspective on foreign software partnerships that can fuel their growth.
