Who has ever dreamed of traveling through time? Discovering a city without enduring the long hours of flying? Or even seeing one’s favorite avatar appear around the corner? All of these wishes are now possible thanks to immersive technologies. Augmented and virtual reality … We see them everywhere, everyone is talking about them, but very few of us really realize the benefits they can bring to our businesses. Here are the top five ways AR/VR will revolutionize marketing:
1. Immersive technologies to discover your brand universe
We are exposed to a multitude of commercials every day, but how many of them really grab your attention? Being creative and having a story to tell is no longer enough to differentiate yourself. On the other hand, creating a virtual reality game, presenting your company in 360° or even telling a story in total immersion are good ways to attract and keep your customer’s attention! In recent years, we noticed an increasing use of this type of marketing tool at events. Efficient and eye-catching, they reveal themselves to be very attractive to use during exhibitions, conferences or presentations.
At our sister company WYLog, we help our customers discover your universe by relying on original and interactive advertising posters developed in augmented reality. By positioning a smartphone in front of an advertising poster, you can see our 3D robot called WYbot. It stages the various services we offer and interacts with you in real-time, depending on where on the poster you place your finger. Magic isn’t it?
2. Immersive technologies to engage your customers
Increasingly, companies are trying, by all means, to develop a special bond with their consumers: they invite them to interact, give their opinions and participate actively in corporate life. We have to face it – customers no longer want to passively view the media that we are communicating to them. They want to experience something new and get real added value through each experience: laughing, having fun, sharing, and interacting with a brand in order to identify themselves with it.
Immersive technologies allow us to create powerful experiences that strongly increase our senses, emotions and sensations. They offer the user significant freedom of movement because every choice we make will positively or negatively influence our virtual journey. We, therefore, become active users in the experience.
3. Immersive technologies to make the impossible possible
Using augmented and virtual reality is also imagining without limits! Want to create a new kind of lead generation campaign? Use augmented reality to convert visitors into leads through interactive content (QR codes, gamification & rewards, augmented reality posters, 3D mascots, etc). Are you looking for a different way to interact with your customers? Virtual reality allows you to immerse your interlocutors into your universe, introduce your company or a brand-new product in an attractive way.
If you are interested in developing this kind of content, we work closely with WYLog on various projects specialized in AR/VR. Check out WYLog’s AR/VR solutions.
4. Immersive technologies to interact differently with your customers
Virtual reality is a very effective means of communication for telling a story from a new angle, presenting technical construction, conveying emotions, or even raising awareness about a cause. Living and sharing these types of inside experiences allows individuals to react more intensely to each interaction.
Augmented reality, on the other hand, is very useful to let customers test out products directly from home. Who has ever wanted to see the rendering of the sofa spotted in a store before buying it? Or try the latest fashionable clothes directly from home? Augmented reality allows you to have more time to think, try and interact than in stores.
As you will have understood, the uses of these types of technologies are endless. With a good idea, a team of experts, and perseverance, they allow you to accomplish great things!
5. Immersive technologies to educate your customers
Using virtual or augmented reality for educational purposes is a great way to learn and remember information more easily. They can be used to train your customers to use certain products or to familiarize themselves with a new interface that you just launched. The fun format of immersive technologies will facilitate the integration of complex concepts while adding an entertaining side to learning.
Capable of arousing emotion, attachment, and commitment of consumers, augmented and virtual reality has not finished to seduce and surprise us! The use of this type of technology will not only allow you to make a good impression but will also promote the recognition of your brand thereafter. Now it’s your turn, the reality of tomorrow is in your hands.
