2. Immersive technologies to engage your customers
Increasingly, companies are trying by all means to develop a special bond with their consumers: they invite them to interact, give their opinions and participate actively in corporate life. We have to face it – customers no longer want to passively view the media that we are communicating to them. They want to experience something new and get real added value through each experience: laughing, having fun, sharing and interacting with a brand in order to identify themselves with it.
Immersive technologies allow us to create powerful experiences that strongly increase our senses, emotions and sensations. They offer the user significant freedom of movement because every choice we make will positively or negatively influence our virtual journey. We therefore become active users in the experience.
3. Immersive technologies to make the impossible possible
Using augmented and virtual reality is also imagining without limits! Want to create a new kind of lead generation campaign? Use augmented reality to convert visitors into leads through interactive content (QR codes, gamification & rewards, augmented reality posters, 3D mascots etc). Are you looking for a different way to interact with your customers? Virtual reality allows you to immerse your interlocutors into your universe, introduce your company or a brand-new product in an attractive way.
If you are interested by developing this kind of content, we work closely with WYLog on various projects specialized in AR/VR. Check out WYLog’s AR/VR solutions.
4. Immersive technologies to interact differently with your customers
Virtual reality is a very effective means of communication for telling a story from a new angle, presenting technical construction, conveying emotions or even raising awareness about a cause. Living and sharing these types of inside experiences allows individuals to react more intensely to each interaction.
Augmented reality, on the other hand, is very useful to let customers test out products directly from home. Who has ever wanted to see the rendering of the sofa spotted in a store before buying it? Or try the latest fashionable clothes directly from home? Augmented reality allows you to have more time to think, try and interact than in stores.
As you will have understood, the uses of these types of technologies are endless. With a good idea, a team of experts and perseverance, they allow you to accomplish great things!
5. Immersive technologies to educate your customers
Using virtual or augmented reality for educational purposes is a great way to learn and remember information more easily. They can be used to train your customers to use certain products or to familiarize themselves with a new interface that you just launched. The fun format of immersive technologies will facilitate the integration of complex concepts while adding an entertaining side to learning.
Capable of arousing emotion, attachment and commitment of consumers, augmented and virtual reality has not finished to seduce and surprise us! The use of this type of technology will not only allow you to make a good impression, but will also promote the recognition of your brand thereafter. Now it’s your turn, the reality of tomorrow is in your hands.