Make Informed Marketing Decisions

Keep these tactics in mind as you try to outsmart your competition.

With the sudden shift toward remote work, businesses want the agility of the cloud – but they want the assurance they’re making the right move long term.

Being online is great for almost any business. You have access to billions of potential customers on social media, and things like digital marketing can be incredibly fruitful. However, when operating a business in the online atmosphere, you need to keep your online reputation in mind.

Everyone is going virtual. Now that all physical events have been officially canceled or postponed until further notice, everyone is transforming them into online webinars.

As countries across the globe are preparing a slow return to “normal” and lifting confinement measures, it is important to start planning what that means for your business. While some companies have come to a complete standstill, others have been riding out the storm rather well.

Before the COVID-19 coronavirus spread throughout the world, thought leaders in the software development industry were already generating marketing content to help their users brace for the crisis. Some of the more established, conservative B2B brands, however, had concerns over how to address the impact a global pandemic could have on their audiences — and how talking about it could impact their businesses.

Everywhere we turn, the only thing people are talking about is the global pandemic, the impact that COVID-19 will have on the economy, and how to survive it from both a health perspective and a business one.

As movies like Contagion and Outbreak are becoming real-life scenarios, cutting-edge technology companies are turning to artificial intelligence (AI) and machine learning to fight COVID-19. Their common objective is to speed up the development of new treatments to battle the spread of the virus. Today, we are going to focus on some of them.

“Work from home” arrangements have become a viable option to minimize productivity disruptions brought about by the current pandemic. Here are the pros and cons of remote working (for employers and employees).

If you don’t see a lot of marketing ROI, it may be time to ask the question: Am I marketing to the right people?

Considering to use immersive technologies to market your brand? Read on.

Keep these important steps in mind to improve your global marketing initiatives.