Generate more high quality leads 

Conduct effective telemarketing, social and email outreach

Build a network on LinkedIn to create online dialogues in a way that nurtures lasting relationships


MediaDev COO

Liz is the Chief Operating Office of MediaDev, and has over 25 years’ experience in B2B marketing for the tech industry. Liz’s passion has allowed her to help thousands of independent software vendors grow their businesses globally. She has enabled her clients to create multi-million dollar sales pipelines and close business deals worth upwards of $80 Million USD.

She has taught Master’s degree level leadership and marketing courses at prominent French Universities, and has published hundreds of articles in industry publications. After creating an extensive Resource Library geared to support software marketers learn lead generation best practices, she launched a podcast where she interviews other industry experts about marketing trends. She is very excited to showcase her thought leadership in a complete online Masterclass to help as many people succeed as possible!

Ready to generate more high-quality leads?


Course + Course bonuses for FREE!


 From struggling to high-performing lead generation marketer

 From stuck to getting past gatekeepers strategically

 From seen-zoned to engaged prospects

 From shy and unsure to navigating difficult conversations confidently


“Packed with resources!”

This course is so packed with lead generation tools and resources that are so useful especially for someone starting a career in B2B software industry as a lead generation marketer like myself! I’d pay $$$ just for those templates and scripts alone! The Prospects Database and Lead Report Templates have prompted and guided me several times to get the most important details and therefore have saved me time (and courage) from calling back again to ask all the other vital details I might’ve missed without those templates!

Robert Lysiac, Lead Generation Specialist | Houston
“Well worth your time”


For the Social Selling module alone, it’s well worth your time. My social selling game on LinkedIn has improved because of all the practical tips and tricks shared on the course. The social selling profile template alone has made this course a valuable resource for B2B software marketers like me! I’ve learned how to tailor my LinkedIn profile specifically for effective social selling and I’m actually getting more responsive leads!

Pat Miller, Marketing Associate | Raleigh

“A lot of practical lead gen tips and tricks!”

I appreciate how it tackles more practical lead generation tips and tricks from years of real-life outreach experience. It’s so relatable, the examples have been ones I’ve experienced, and actually struggled with myself, and Liz addresses those common pain points that we, B2B software lead generation marketers have. I felt more confident in my outreach after taking this course! And for the price, you’re, for sure, going to get way more than your money’s worth!

Jane Pearson, Business Development Rep | London
“Shifted my perspective”

This course has changed the way I see lead generation. From always feeling scared before a call or sending an email, I now have a renewed perspective on how to tackle my limiting beliefs and ultimately how to cut the negativity cycle that has always hindered me from performing before. I now feel confident when talking to prospects ever since I’ve changed thinking, “this person will hang up on me” to “how can I present my perfect pitch in 30 seconds to keep them interested to know more of what’s in it for them. How can I help them best?” There’s a lot more practical strategies that was taught in the course that’ll help you become better at lead generation. Totally life-changing shift!

Alex Cruz, Presales Executive | Manila

Generate more high-quality leads this month!


3 modules, 12 lessons, 2 hours of video lessons

1-year unlimited access, Including video transcripts and audio files so you have the options to either read or listen to the lessons at your convenience.

Downloadable audio lessons

Complimentary to the video and text lessons, additional audio lessons are provided to help explain the topics further.

Lead Generation Worksheets

True learning happens with action. You’ll have practical action steps for every lesson so you’re sure to take whatever you learned into action.


In addition to full course access, you will also receive: 

FREE 30-minute one-on-one coaching session 

Get mentored by experienced B2B software marketing experts who’ve trailed the path before you. We’ll show you what works, how it works, and how you can avoid the mistakes we’ve already made. 


Lead Generation downloadable resources

Templates, checklists, workflows, guides, scripts – proven and tested tools that have helped our high-performing lead generation specialists generate more high quality leads! 


Buyer Persona for Software Vendors Template ($97 value) 

Prospect Database Template  ($45 value)

Lead Generation Workflow  ($25 value)

The Perfect Pitch and Email Message Template($125 value) 

Telemarketing Script Template ($175 value) 

Message Tree Template($175 value) 

Leads Report Template  ($45 value) 

LinkedIn Profile for Social Selling Template  ($150 value) 

The Ultimate Social Selling Guide for Software OEMs  ($350 value) 

TOTAL VALUE: $2,184 

Get it now for FREE!

(Limited time only)

Master the Essentials to Lead Generation


A B2B software marketer at the beginning of your career

 A general marketer planning to delve into B2B software marketing

 A business development representative looking to generate
  more high-quality leads to improve your sales pipeline


  • What is a Lead?
  • Getting to Know Your Target Audience
  • How to Build a Database of Quality Prospects
  • Designing Your Outreach Strategy
  • Crafting the Perfect Pitch and Email Message
  • Executing Your First Campaign
  • Assessment of KPIs
  • Getting Started with Telemarketing Outreach
  • The Do’s and Don’ts of Cold Calling
  • Soft Skills Development: the Tools You Need to Create Rapport, Get Past Gatekeepers and Engage Prospects
  • Omni-Channel Marketing
  • Lead Reporting – How to Write a Leads Report
  • What Is Social Selling and Why Is it Important?
  • How Is Social Selling Different from Social Media Marketing?
  • Getting Started: Creating a Remarkable Social Selling Profile
  • Building up a Network
  • Social Listening
  • Engaging with Prospects on Linkedin


Already satisfied with your lead generation performance 

An expert in B2B software lead generation 

Not in the B2B software marketing field 

An experienced B2B software marketer  

Only interested in the theories and not determined to take action 

Not yet ready to transform your B2B software marketing career

 Full of excuses


Ready to generate more high-quality leads?


For sure! All of the course content is fully responsive so it will work regardless of whether you’re on a computer or a mobile device.

This is a self-paced course. You may tackle each lesson at your own convenient time. We do suggest, though, to block off a time in your schedule every day for learning because what’s not scheduled isn’t done.

Set aside about 7 hours for the whole course: 3 hours to take in the lessons (video, audio, text + take the quizzes and exam) and about 4 hours, more or less, doing the actual work (execute the action steps, complete the worksheets, do the exercises). Knowledge is only potential power. Knowledge with action is power.

Yes, you will get a certificate of completion available for download once you’ve completed the course and passed the course exam.

If you’re only looking for the general lead generation course, you have a lot of options out there. But if you are looking to hone in on your B2B software lead generation skills, then you came to the right place! B2B software marketing is our expertise. This is what we’ve been doing for 20+ years for multi-million-dollar companies so you’re going to get 20+ years’ worth of proven and tested tips, tools, tactics, mindsets, and strategies in B2B software lead generation. All practical, all useful, none of the marketing “blah blah” that doesn’t get you results.

If you have questions before you enroll, email us at

Be the best B2B software lead generation expert you can be!