2019 State of Public Cloud: Market Share, Trends and Predictions
We’ve looked at retrospective Q4 2018 data and projections for 2019, according to respected research firms and industry experts.
Need a new search?
If you didn't find what you were looking for, try a new search!
Marketing Qualified Lead Generation Workflow
Here is a step-by-step workflow to keep in mind when using outbound telemarketing to generate top-of-the-funnel leads.
How to Use Telemarketing to Promote Content and Generate Top-of-the-Funnel B2B Leads
Telemarketing as an outreach strategy often gets a bad rap. It has the tendency to be associated with under-educated people sitting in gigantic call-centers in faraway lands offshore, who are programed (like robots) to read a script over and over, day after day, to hundreds of prospects an hour, pushing products that have little to no value to the person on the other end of the line.
Lead Generation for Software Companies: 6 Effective B2B Strategies
There is no single way to generate leads, so having a holistic marketing approach is important. Be where your prospects are, and target them with these proven methods.
LinkedIn Profile Template for Social Selling
When you are looking for a new job, your LinkedIn profile is all about you and your capabilities. However, when you want to use your profile to reach out to potential customers, you want to display something else. With Social Selling it’s important that prospects see the value you and your company have to offer for them.
4 Straightforward Steps to Nurture Leads
These best practices will ensure your B2B marketing campaigns return only the best opportunities at the bottom of the funnel.
Creating a Buzz for Your Next Event
Here is our best practices guide for creating a “buzz” at your next event by maximizing attendance levels.
Social Selling Best Practices
Social selling is one of the most efficient means of reaching out to prospects and generating sales leads for your software business.
Telemarketing: Does Calling Prospects Still Work?
Start by making sure your telemarketing campaigns are part of a comprehensive marketing strategy.
4 Reasons ISVs Should Publish Survey Results
Not only will publishing survey insights gain your software more positive attention and stronger reputation, it can also be a valuable marketing content that you can easily re-purpose to other asset formats.
