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Marketing Post GDPR – What’s Changed, What Hasn’t?

By |2020-11-12T19:26:33+08:0020-Sep-2018|Articles|

Now that European citizens are protected by this important EU regulation on data protection and privacy, marketers and relevant data-based platforms (such as Facebook and Google) are now more responsible in handling data, as expected.
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Why OEM Partnerships are the New Marketing El Dorado for ISVs

By |2023-02-02T16:35:49+08:005-Jul-2018|Articles|

More ISVs should consider working with peers who complement their value proposition and even broaden their potential market reach. Find out why the mutual benefits go way beyond just having “more features”.

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GDPR Privacy Policy

By |2020-09-15T17:50:44+08:0021-May-2018|

MediaDev Privacy Policy

We are committed to protecting your privacy rights as a user of our website. This privacy policy helps you understand what information we gather, how we use it and what we do to protect it, so you can make informed decisions when using our website. Specifically, this page informs you of our policies regarding the collection, use and disclosure of “Personal Information” we collect from users of this site.

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Disruptive Marketing for Software Vendors

By |2025-01-08T10:54:07+08:0020-May-2018|

How We Can Help Grow Your Business

Lead Generation

Digital Marketing

Market Intelligence

ISV-OEM

Make Informed Marketing Decisions

Decades of experience has taught us that there’s no one-size-fits-all approach when highlighting your value proposition to your end-users and potential partners. Visit our collection of articles, guides, infographics and videos to learn which marketing tactics are best for you.

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Tune In and Dial Out:

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The Do’s and Dont’s of Inbound Marketing for ISVs

By |2023-01-30T18:53:04+08:009-May-2018|Articles|

You probably already know that the “attract, convince, convert” approach is one of the best ways to easily market your software without spending too much. But if you think it’s that simple, think again. These quick reminders of what (and what not) to do can get you back on track.

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How the Booming “App” Industry is Blurring the Lines with Traditional ISVs

By |2020-11-12T18:58:26+08:003-May-2018|Articles|

Whether you market a software that is product- or service-oriented and works on whichever platform (cloud, mobile, native OS etc), keep in mind these essential similarities to make the most of what you offer and grow your business.
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How ISVs Market Their Businesses and Why It Should Change

By |2023-06-21T15:54:08+08:0026-Apr-2018|Articles|

While independent software vendors should stick to the marketing tactics that they know already work, they should also be open to exploring these often untapped options and move beyond traditional trade shows and direct mail.
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