4 Straightforward Steps to Nurture Leads
These best practices will ensure your B2B marketing campaigns return only the best opportunities at the bottom of the funnel.
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Creating a Buzz for Your Next Event
Here is our best practices guide for creating a “buzz” at your next event by maximizing attendance levels.
5 Must-Have Content Marketing Strategies for B2B Software Vendors
To ensure you are getting the attention of your prospects, cover topics that really interest them, and make your content available in a variety of formats.
Social Selling Best Practices
Social selling is one of the most efficient means of reaching out to prospects and generating sales leads for your software business.
Telemarketing: Does Calling Prospects Still Work?
Start by making sure your telemarketing campaigns are part of a comprehensive marketing strategy.
4 Reasons ISVs Should Publish Survey Results
Not only will publishing survey insights gain your software more positive attention and stronger reputation, it can also be a valuable marketing content that you can easily re-purpose to other asset formats.
Marketing Post GDPR – What’s Changed, What Hasn’t?
Now that European citizens are protected by this important EU regulation on data protection and privacy, marketers and relevant data-based platforms (such as Facebook and Google) are now more responsible in handling data, as expected.
How to Use Content to Move Prospects Through the Sales Funnel
Knowing which type of content to use when will really make a big difference.
Buyer Persona Template for Software Vendors
You may think you know your audience, but taking the time to develop buyer personas is one of the most effective ways you can prove it.
Why OEM Partnerships are the New Marketing El Dorado for ISVs
More ISVs should consider working with peers who complement their value proposition and even broaden their potential market reach. Find out why the mutual benefits go way beyond just having “more features”.
