Buyer Persona Template for Software Vendors
You may think you know your audience, but taking the time to develop buyer personas is one of the most effective ways you can prove it.
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Why OEM Partnerships are the New Marketing El Dorado for ISVs
More ISVs should consider working with peers who complement their value proposition and even broaden their potential market reach. Find out why the mutual benefits go way beyond just having “more features”.
5 Must-Have Content Ideas for ISVs
Try these simple, yet effective, content formats to increase engagement with your audience. With this type of content, your lean team won’t have to worry about spending a fortune to have a positive impact on your sales funnel.
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Disruptive Marketing for Software Vendors
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Make Informed Marketing Decisions
Decades of experience has taught us that there’s no one-size-fits-all approach when highlighting your value proposition to your end-users and potential partners. Visit our collection of articles, guides, infographics and videos to learn which marketing tactics are best for you.
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The Do’s and Dont’s of Inbound Marketing for ISVs
You probably already know that the “attract, convince, convert” approach is one of the best ways to easily market your software without spending too much. But if you think it’s that simple, think again. These quick reminders of what (and what not) to do can get you back on track.
How the Booming “App” Industry is Blurring the Lines with Traditional ISVs
Whether you market a software that is product- or service-oriented and works on whichever platform (cloud, mobile, native OS etc), keep in mind these essential similarities to make the most of what you offer and grow your business.
How ISVs Market Their Businesses and Why It Should Change
While independent software vendors should stick to the marketing tactics that they know already work, they should also be open to exploring these often untapped options and move beyond traditional trade shows and direct mail.
Is GDPR the new Y2K?
If you think “legitimate interest” is a worthy workaround to being compliant, think again. Keep these important reminders in mind when you want to obtain proper consent.
How Conducting Surveys Help Create the Best Infographics
Keep in mind these seven simple steps when you create your next infographic.
