Pros and Cons of Third-Party Scripts For Website Tracking
As more people use script blockers to take back some of their privacy, are you still considering using third-party scripts to centralize your tracking analytics?
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How COVID-19 Accelerated Digital Transformation and Altered Software Consumer Behaviour
Curious to know how the pandemic has disrupted certain industries and to what extent? We conducted in-depth research by analyzing the results of recently published industry reports to compile key figures into one comprehensive e-book and give our insight into how such disruptions have affected software consumption.
How to Tailor Your Pitch to Resonate With ISV Audiences
Developing marketing messaging to end-user audiences is pretty straightforward. You know your value proposition, how your solution will help decision-makers, and you tell your story in a clear, easy-to-understand way.
Benefits of Managing a LinkedIn Showcase Page
Our Social Media Specialist shares how LinkedIn Showcase Pages fit into the social media playbook, and how he manages content calendars to keep them running.
What Are the Differences Between Native Apps, Web Apps and Hybrid Apps?
Here’s a quick guide to understanding the distinctions among these types of application deployments.
The Ultimate Social Selling Guide for Software OEMs
In this new guide, we’ll walk you through how you can identify and engage high potential ISVs with social selling.
How to Get People to Join Your Webinar
With webinars becoming even more popular during this season of confinement, here’s everything you need to know to make your online event a success.
How to Cope Now That Your Entire Sales Team Is Working From Home
I have been working from home for years. Nearly 10 years in fact. So, it’s nothing new for me to be quarantined inside my home for days on end working away in front of my computer screen. Of course, worry over the spread of COVID-19 has now forced hundreds of thousands of people into home offices across the globe and it happened at an unprecedented speed. It seemed like practically overnight that business closed their crowded downtown offices and implemented work-from-home policies.
How to Transform Content Syndication Leads into Real Sales Opportunities
More than just getting in touch with your leads, it’s also important to gauge their level of interest.
