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LinkedIn Showcase Page Best Practices

By |2022-05-19T17:35:00+08:008-Dec-2021|Guides, checklists and best practices|

A LinkedIn Showcase Page is an effective way to communicate your offer to ISVs.

It works as an extension of your main company page. They function as a dedicated child page, where a company builds a niche following around specific areas of their business. Think of them as supplements – not replacements – to the company page.

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Emailing Your B2B Prospect List Once a Day – Can It Be Done Without Them Unsubscribing?

By |2022-02-18T16:34:15+08:008-Sep-2021|Articles|

A lot of our customers are curious about increasing their B2B email outreach cadence but are afraid of bombarding their prospects and turning into spammers. The fear is that their prospects will unsubscribe if they are emailed too much. While this can be a risk, (and can happen if your messaging is too salesy), as long as you continue to provide the most amount of value to your prospective clients and the purpose of your email cadence is to give, the

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How COVID-19 Accelerated Digital Transformation and Altered Software Consumer Behaviour

By |2021-04-13T09:48:16+08:0013-Apr-2021|Guides, checklists and best practices|

Curious to know how the pandemic has disrupted certain industries and to what extent? We conducted in-depth research by analyzing the results of recently published industry reports to compile key figures into one comprehensive e-book and give our insight into how such disruptions have affected software consumption.
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How to Tailor Your Pitch to Resonate With ISV Audiences

By |2022-03-02T18:46:54+08:0019-Nov-2020|Articles|

Developing marketing messaging to end-user audiences is pretty straightforward. You know your value proposition, how your solution will help decision-makers, and you tell your story in a clear, easy-to-understand way.

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