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How to Tailor Your Pitch to Resonate With ISV Audiences

By |2022-03-02T18:46:54+08:0019-Nov-2020|Articles|

Developing marketing messaging to end-user audiences is pretty straightforward. You know your value proposition, how your solution will help decision-makers, and you tell your story in a clear, easy-to-understand way.

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How to Cope Now That Your Entire Sales Team Is Working From Home

By |2022-03-02T19:14:25+08:0023-Mar-2020|Articles|

I have been working from home for years. Nearly 10 years in fact. So, it’s nothing new for me to be quarantined inside my home for days on end working away in front of my computer screen. Of course, worry over the spread of COVID-19 has now forced hundreds of thousands of people into home offices across the globe and it happened at an unprecedented speed. It seemed like practically overnight that business closed their crowded downtown offices and implemented work-from-home policies.

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How Korean Software Vendors Look at International Expansion and Foreign OEM Partnerships

By |2020-11-07T15:23:59+08:006-Sep-2019|Infographics|

We have interviewed software vendors across Korea from small to large enterprises to understand their global footprint and get their perspective on foreign software partnerships that can fuel their growth.

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