If you didn't find what you were looking for, try a new search!
Thank you for signing up to the MediaDev newsletter.
If you have been re-directed from a sign-up form, please check your e-mail for the content download link.
Meanwhile, you may want to check out relevant marketing insights, guides and videos at the Resource Library.
Content syndication can be an effective way to generate demand, especially for software vendors looking to reach new audiences, educate buyers, and create early-stage engagement. For companies selling into longer, more complex buying cycles, however, its impact depends heavily on what happens around it. Syndication can help surface interest, but turning that interest into qualified pipeline often requires support from other channels, including nurture, ABM, partner marketing, and sales follow-up.
Account-based marketing, when it works, is the most efficient way for software vendors to land high-value B2B contracts. Many ABM campaigns are failing, though, not because the creative is bad, or the ads are poorly placed, but because the data foundation isn’t solid.
If your partnership strategy is not having the impact you thought it would have, it’s easy to question whether you made the right hire. The real reason might be something totally different.
When was the last time you asked ChatGPT something instead of Googling it?
If you’re like most people in the software industry right now, it’s happening more and more. Maybe you asked it to compare two integration platforms. Maybe you wanted a quick breakdown of pricing models for a specific tool category. Maybe you just didn’t feel like wading through ten tabs to find a straight answer.
Every ISV account wrestling with a build vs buy decision shows symptoms you can detect, catalog, and use to lead conversations. The friction points that push teams toward “buy” leave digital breadcrumbs across job posts, release notes, leadership changes, and technical documentation. The problem? Manually tracking these signals across hundreds of accounts doesn’t scale.
The ISVs winning through ISV-OEM collaboration are not chasing pipeline. They are building ecosystems that expand reach, capability, and long-term growth.
AI SDRs are everywhere right now. And honestly? The hype isn’t entirely wrong. These platforms promise faster prospecting, consistent follow-up, cleaner pipeline hygiene, and the ability to test messaging at scale. For ISVs trying to build OEM partnerships or break into new markets, that sounds like a dream.
This final stretch of the year is no longer just about closing numbers. It is a strategic launchpad for 2026. As DevPro Journal notes, the decisions made now, based on performance from the first three quarters, shape momentum, focus, and profitability for the year ahead.
