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The ISVs winning through ISV-OEM collaboration are not chasing pipeline. They are building ecosystems that expand reach, capability, and long-term growth.
AI SDRs are everywhere right now. And honestly? The hype isn’t entirely wrong. These platforms promise faster prospecting, consistent follow-up, cleaner pipeline hygiene, and the ability to test messaging at scale. For ISVs trying to build OEM partnerships or break into new markets, that sounds like a dream.
This final stretch of the year is no longer just about closing numbers. It is a strategic launchpad for 2026. As DevPro Journal notes, the decisions made now, based on performance from the first three quarters, shape momentum, focus, and profitability for the year ahead.
Finding deep insights on ISVs is a daily obsession of our Market Intelligence team.
This webinar will give you the tools and strategies to understand how we do that so that you and your team can benefit from our expertise in this area.
If you are reading this article, I am assuming that you landed here because you are in need of reliable ISV data. Software companies with white labelling or embedded offers, and who are looking to sell with or to ISVs are becoming more and more prevalent.
If you’re looking at outsourcing your lead generation, you might come across a few friction points:
In this episode, Liz interviews Alisa Manjarrez, Managing Director of Stories Bureau and an expert on B2B podcasts. If you’re exploring including podcasts in your marketing strategy, tune in!
Choosing an agency can be time-consuming and comes with a lot of pressure. The decision could have a large impact on the growth of your company or the program that you are managing.
