If you didn't find what you were looking for, try a new search!
Thank you for signing up to the MediaDev newsletter.
If you have been re-directed from a sign-up form, please check your e-mail for the content download link.
Meanwhile, you may want to check out relevant marketing insights, guides and videos at the Resource Library.
When was the last time you asked ChatGPT something instead of Googling it?
If you’re like most people in the software industry right now, it’s happening more and more. Maybe you asked it to compare two integration platforms. Maybe you wanted a quick breakdown of pricing models for a specific tool category. Maybe you just didn’t feel like wading through ten tabs to find a straight answer.
Every ISV account wrestling with a build vs buy decision shows symptoms you can detect, catalog, and use to lead conversations. The friction points that push teams toward “buy” leave digital breadcrumbs across job posts, release notes, leadership changes, and technical documentation. The problem? Manually tracking these signals across hundreds of accounts doesn’t scale.
The ISVs winning through ISV-OEM collaboration are not chasing pipeline. They are building ecosystems that expand reach, capability, and long-term growth.
AI SDRs are everywhere right now. And honestly? The hype isn’t entirely wrong. These platforms promise faster prospecting, consistent follow-up, cleaner pipeline hygiene, and the ability to test messaging at scale. For ISVs trying to build OEM partnerships or break into new markets, that sounds like a dream.
This final stretch of the year is no longer just about closing numbers. It is a strategic launchpad for 2026. As DevPro Journal notes, the decisions made now, based on performance from the first three quarters, shape momentum, focus, and profitability for the year ahead.
Finding deep insights on ISVs is a daily obsession of our Market Intelligence team.
This webinar will give you the tools and strategies to understand how we do that so that you and your team can benefit from our expertise in this area.
If you are reading this article, I am assuming that you landed here because you are in need of reliable ISV data. Software companies with white labelling or embedded offers, and who are looking to sell with or to ISVs are becoming more and more prevalent.
If you’re looking at outsourcing your lead generation, you might come across a few friction points:
