Liz and Ryan Sorley, Founder and CEO of DoubleCheck Research, talk about what’s more important in the overall scheme of a software solution sales cycle, what sales reps can do better to ensure that more of their leads convert into actual sales, and why they are losing B2B software sales deals.

Listen to the episode on Anchor, Spotify, Breaker, Pocket casts, RadioPublic, or Google Podcasts.

 

SHOW NOTES

Is price a driving motivator when choosing one solution over another in B2B software solutions? [01:00]

How important is the price of a software solution in the overall scheme of the sales cycle?

What else is important or perhaps even more important? [02:47]

Why win-loss analysis can help improve the sales cycle? [05:53 ]

What are some critical milestones in the sales process to pay attention to? What can sales reps do better even from the very start of the process in order to ensure that more of their leads convert into actual sales? [08:20]

Resources from Blindspot by DoubleCheck [14:49]

Get up-to-date marketing insights straight to your inbox!

Learn how we protect your information in our privacy policy.