Liz discusses with William Philipps, one of the Outbound Lead Generation experts at MediaDev, insights and tips on how to ensure the success of a lead generation program targeting ISV-OEM.

Listen to the episode on Anchor, Spotify, Breaker, Pocket casts, RadioPublic, or Google Podcasts.

 

SHOW NOTES

How to establish a working relationship with the sales reps that are actively following up on your leads? How does that relationship help to provide bigger and better leads over time? [01:23]

A lot of our potential customers think they can’t outsource OEM lead generation to a marketing agency because they think it’s just too hard for external people to wrap their heads around OEM, what do you think about that? Do you think that’s true? [07:21]

How deep knowledge of client’s products help your outreach efforts over time? [09:38]

What are some other keys to ensure the success of a lead generation program targeting ISV centered around an OEM offer? [11:51]

Other tips for a successful lead generation [16:12]

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