Make Informed Marketing Decisions
Decades of experience has taught us that there’s no one-size-fits-all approach when highlighting your value proposition to your end-users and potential partners. Visit our collection of articles, guides, infographics and videos to learn which marketing tactics are best for you.
ISV-OEM Lead Generation Strategies That Work
Recruiting new ISV partners to your OEM program is a highly valuable endeavor. Not only is OEM driving revenue at record rates, it is becoming one of the fastest growing business drivers out there.
How to Win at B2B Cold Calling
In this episode, Liz and John discuss her new book, Tune In and Dial Out: How to Win at B2B Cold Calling. Listen in and learn practical, tested, and proven tips to help you change your mindset around B2B cold calling, become more effective in your outreach, and turn your leads into loyal customers. Listen to the episode on Apple Podcast, Google Podcasts, Spotify, Breaker, Pocket casts, RadioPublic, or Anchor. Or read the transcript below.SHOW NOTESQuick takeaways from Tune In and Dial Out book [00:32]Common false beliefs about cold calling [01:37]How to combat negative self-talk just before making a cold call [04:06]Is it a good idea to stick to a script when cold calling? [05:59]Keeping fear under control when making a cold call [06:30]The difference between self-esteem and confidence in cold calling [07:24]Vulnerability as an asset in cold calling [08:24]Honesty in cold calling [10:22]On the fence about cold calling? Here’s what you need to know [13:46]Why people love to hate cold calling [14:49]The purpose of a cold call [15:50]How to tell someone is not having a good time during the call [17:25]On dealing with individual belief systems when in a call [18:46]Asking questions and keeping them coming [21:16]Best strategy when stuck during the call [23:03]What to do when someone is not interested during the call [24:40]How to get a positive NO during your call [27:07]Why you need to believe in your product during the call [28:49]Handling someone who is not accommodating during a cold call [30:13]Should you bring
Why “Done With You” Marketing Services Will Change Your Relationships With Your Vendors
I love this new term, “done with you” services. I don’t know who coined the phrase, but I think it’s great! It used to be that people would outsource certain business activities (especially marketing) to third-party vendors, that worked in one big black box. Not only would you have no clue who was working on your project, you had little to no visibility into what was actually happening in the background.
Why Social Selling is Important for B2B Lead Generation
Marketing has gone through many changes within the past decade. Avenues for leads, reaching new customers, and even how businesses advertise and customers receive adverts have changed drastically within the past few years.
Why You Need to Refresh Your Lead Generation Strategies in H2
In today’s business world, the term “lead generation” is everywhere. And for good reason—lead generation is an essential part of doing business in order to generate new sales opportunities and grow revenue.
How to Focus on the Right Marketing Actions to Take During an Economic Recession
Let’s face it, economic times are hard for everyone these days, and the challenges we are confronting have just begun.
How to Improve Your Channel Partner Strategy
It’s more than just giving them the marketing and technical support they need.
How to Improve Your B2B Software Sales Approach – 3 Quick Tips to Get You on the Right Track
Whether you are looking to generate end-user leads or build your pipeline of potential ISV-OEM partners, reinventing sales pitches means putting forth a consistent and concerted effort. The language you use needs to be relevant to your target audience; staying up on industry trends is, therefore, a must.
ISV-OEM Sales Strategies That Work: Why ISVs Underestimate the Potential of Shifting Passive Legacy Costs and What You Can Do About It
My boss told me a story the other day and I thought it was an appropriate metaphor for what we often see happen with ISV companies.
The Top 5 Do’s and Don’ts of ISV-OEM Lead Generation
ISV-OEM lead generation is not rocket science. But it’s not a piece of cake either. And I can tell you from experience that many marketing agencies fall into predictable traps because they can’t really get their heads around OEM.
Inspiring Prospects to Engage When (at first) They Don’t Want To
Let’s face it: telemarketing or cold calling is the black sheep of marketing tactics. It’s gotten a bad rap because of outsourced BPOs scattered around India and Asia bombarding people at home at inopportune times (like right in the middle of dinner) calling about worthless products or services that no one wants or needs.
What Is Agile Marketing and Why Do I Need It for My B2B Software Business?
Learn about the many benefits of this marketing approach, among which are improved ROI and more efficient targeted niche campaigns.
Why You Should Always Question Everything You Ever Learned About Marketing
In order to be outstanding at marketing, it’s important to question everything you do all the time. And the real key to getting super good at marketing is something you may not believe: it’s getting comfortable with things not turning out the way you planned.
Why You Should Integrate Social Selling as Part of an Account-Based Marketing Program
Here’s how you can hyper-target decision-makers of potential big accounts and nurture them into sales opportunities using social media.
Why Sales & Marketing Gets a Bad Rap and What You Can Do About It
In order to get good at marketing or sales and eradicate the bad reputation looming over our heads, we need to understand the role we play, and the ethical boundaries we are not willing to cross.
5 Marketing Challenges That Are Really Opportunities
B2B marketing for software vendors can be tough and challenging, but here’s what you can do to overcome them.
ISV-OEM Partnerships: The Best of Channel Partner Recruitment
Here are some tips to make your strategy a success.
5 ABM Marketing Strategies for Software Vendors
You may think you know your audience, but taking the time to develop buyer personas is one of the most effective ways you can prove it.
Why Investing in Marketing Qualified Leads Is Good for Your Business
It may take more time to educate and nurture some of your prospects, but don’t lose hope nonetheless.
How an ABM Strategy Can Help Focus your ISV-OEM Outreach
Accounts-based marketing (or ABM for those of you out there who love acronyms!) is the talk of the town for marketers these days. The approach consists of hand-selecting highly strategic accounts that you want to do business with and creating a priority wish list of companies to exclusively target.
How Can I Generate More ISV Leads for My OEM Program?
Lead generation is one of those things that never goes away. Sales teams constantly need more leads to keep their pipelines flowing, and inbound inquiries alone don’t always suffice. When it comes to generating (outbound) leads within ISV accounts to join your OEM program, challenges arise.
MediaDev is the Best Global B2B Marketing Service Provider 2021 – European Enterprise Awards
The results of the inaugural European Enterprise Awards are in and MediaDev has been awarded the Best Global B2B Marketing Service Provider 2021!
The Ultimate Guide to Identifying ISV Leads
You'll learn: How to select and educate top ISV accounts Social Media and Account-Based Marketing (ABM) for OEMs How to create a remarkable LinkedIn profile for social selling How to build up a relevant network on LinkedIn The importance of personalized outreach ABM Social Selling best practices and recommendations
10 Landing Page Best Practices for Software Vendors in 2022
For any successful marketing campaign to work, it’s important to have great landing pages that can be used as support to educate, nurture, and convert top-of-the-funnel leads into viable sales opportunities.
Why You Should Never Buy Sales Appointments from Someone Selling Leads
I get approached all the time by people trying to sell me leads. I bet you do too. It seems that in recent years there has been a proliferation of random companies sprouting up all over town promising qualified leads in incredible volumes; some even claim that they can deliver thousands of leads each month.
