We have interviewed software vendors across Korea from small to large enterprises to understand their global footprint and get their perspective on foreign software partnerships that can fuel their growth. We looked at the ambition for Korean ISVs to expand their business internationally and what challenges they experience in the process of doing so. In this infographic we present our findings on the attitude and expectations towards foreign OEM programs and software ecosystems of the Korean ISV industry
Liz provides tips on what (and what not) to do when doing e-mail outreach so you don’t appear like spam.
We’ve looked at retrospective Q4 2018 data and projections for 2019, according to respected research firms and industry experts. Here are some interesting findings we’ve gathered about market share, cloud adoption trends and challenges, and industry predictions for the rest of the year.
Here is a step-by-step workflow to keep in mind when using outbound telemarketing to generate top-of-the-funnel leads.
You should always have a sales-and-tech-savvy “human” inbound help desk to answer inquiries from prospects and technical concerns from existing customers.
Some ISVs adopt an indirect sales model to take their products to market. This enables a channel of value-added resellers (VARs) to offer your application to their customers, assist with implementation, and possibly provide complementary software, hardware and infrastructure to build a total solution.
Telemarketing as an outreach strategy often gets a bad rap. It has the tendency to be associated with under-educated people sitting in gigantic call-centers in faraway lands offshore, who are programed (like robots) to read a script over and over, day after day, to hundreds of prospects an hour, pushing products that have little to no value to the person on the other end of the line.
Learn how telemarketing can help you educate your prospects and convert them down the sales funnel to get qualified business opportunities.
Liz emphasizes the importance of doing your homework and customizing your messages before reaching out to prospects, especially via e-mail.
Having inbound customer support for your software product is a must. Not only does it reassure clients because they can get the answers to their questions immediately, but it is essential in order to escalate glitches so that they can be resolved quickly. The trend today is to provide inbound support through online chat, but is that really enough?
Liz interviews win-loss program expert Ryan Sorley about the value of understanding how your customers are won or lost, and how it helps improve your sales process.
Back in the ‘80’s, there was a television ad that pictured a woman preparing for the job interview of her life. She was nervous. She was sweating. In comes Secret deodorant with the now-famous slogan, “You never get a second chance to make a first impression.”
Liz cautions us on what turns off prospects, and what you can do instead to win past your initial outreach.
Independent software vendors and big names alike are striving to get the buyer’s attention. Using social media could be an option, but it isn’t that straightforward. Read on how you can develop a social selling strategy that works.
Liz discusses with MediaDev digital marketing manager Sander Oostewechel the significance of having a comprehensive strategy that focuses on your marketing objectives.
We often speak about lead generation for software companies and how to build a solid pipeline of qualified opportunities, but what happens when those leads are passed on to sales? This article focuses on the importance and often vital role that product demos play in a software sales cycle.
Liz gives tips to ensure your data sets are relevant so that your future marketing campaigns are a success.
Liz describes what a qualified lead really is – and what is not. She also gives easy-to-follow examples to help you tell the difference.
Choosing an outsourcer for outbound IT telemarketing can be a daunting task. Not only do you need to be sure that they are going to deliver a quality service, but by acting on your behalf, they are representing your company’s image.
Investing in marketing is a big deal, so keep these important pointers in mind when choosing who you work with when building your brand and generating leads.
By now, you know that you can have the greatest software application in the world, but without marketing, few people will know about it. But before you dive into marketing, there’s a prerequisite: You need to define your brand.
Liz walks us through the steps to make your profile stand out by building legitimacy.
There is no single way to generate leads, so having a holistic marketing approach is important. Be where your prospects are, and target them with these proven methods.
Liz shows us how to get the best results from e-mail campaigns by using niche marketing.
Liz explains why you need a branded app and what it can do for your business from a marketing perspective.