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Resource Library2020-06-04T09:30:11+02:00

How Marketing is Like Weight Loss

To succeed in both, you should stick to your goals and keep it mind that “when the going gets tough, the tough get going.”

By |January 20th, 2020|Articles|

Why Sexism in Marketing Must Go

It’s important to have gender-conscious company policies, especially in your marketing content and sales practices.

By |January 13th, 2020|Articles|

Choosing the Right Marketing Agency (Checklist)

​Choosing an agency can be time-consuming and comes with a lot of pressure. The decision could have a large impact on the growth of your company or the program that you are managing.

By |January 8th, 2020|Guides, checklists and best practices|

5 Tips for Improving Lead Conversion Rates

Lead generation for software vendors is not an exact science and sometimes trial and error is the only way to find the best practices you need to captivate the attention of your target audience. But generating leads should not be your end goal; it’s really just step one in the sales process.

By |December 12th, 2019|Articles|

5 Elements of an Effective Cross-Channel Marketing Strategy for ISVs

ISVs have myriad options for how to spend marketing budget. For example, you can invest in your website, content marketing, and social media and social advertising. You may focus on email marketing, pay-per click (PPC), or print ads.

By |December 10th, 2019|Articles|

B2B Software Marketing Strategies: What Works to Generate High Quality Leads?

B2B software marketing is a world unto itself. Anyone who has worked in it can tell you that it’s not all it’s cracked up to be. Not only is it often difficult for marketers to create the right messaging without sounding too technical, but outreach needs to come in all shapes and forms (especially when you are targeting different job functions within an organization).

By |November 27th, 2019|Articles|

How “Crush” Campaigns Can Help You Take Back Market Share

Keep these tactics in mind as you try to outsmart your competition.

By |November 4th, 2019|Articles|

Why Niche Marketing Is Important

Hyper-targeting your customers really works, and here are four practical tips to help you do that.

By |October 20th, 2019|Articles|

How to Transform Content Syndication Leads into Real Sales Opportunities

More than just getting in touch with your leads, it’s also important to gauge their level of interest.

By |October 18th, 2019|Articles|

Importance of Creating LinkedIn Showcase Pages to Highlight Specific Products/Services for Your Business

Liz explains why showcase pages go beyond company pages, by letting you focus on your specialties and hyper-target niche markets.

By |September 24th, 2019|Videos|

The Biggest Mistake You Can Make as a Social Seller

Are you solely relying on LinkedIn to reach out to people? Liz explains why you should not.

By |September 17th, 2019|Videos|

5 Facts You Have to Face to Sell SaaS to the Enterprise

If you’ve determined that your Software as a Service (SaaS) solution is ready to take to an enterprise market, prepare your team for a different sales process than consumer or small and medium-sized business (SMB) sales.

By |September 12th, 2019|Articles|

How Korean Software Vendors Look at International Expansion and Foreign OEM Partnerships

We have interviewed software vendors across Korea from small to large enterprises to understand their global footprint and get their perspective on foreign software partnerships that can fuel their growth. We looked at the ambition for Korean ISVs to expand their business internationally and what challenges they experience in the process of doing so. In this infographic we present our findings on the attitude and expectations towards foreign OEM programs and software ecosystems of the Korean ISV industry

By |September 6th, 2019|Infographics|

How to Conduct E-Mail Outreach Without Becoming a Spammer

Liz provides tips on what (and what not) to do when doing e-mail outreach so you don’t appear like spam.

By |August 28th, 2019|Videos|

2019 State of Public Cloud: Market Share, Trends and Predictions

We’ve looked at retrospective Q4 2018 data and projections for 2019, according to respected research firms and industry experts. Here are some interesting findings we’ve gathered about market share, cloud adoption trends and challenges, and industry predictions for the rest of the year.

By |August 22nd, 2019|Infographics|

Marketing Qualified Lead Generation Workflow

Here is a step-by-step workflow to keep in mind when using outbound telemarketing to generate top-of-the-funnel leads.

By |August 19th, 2019|Guides, checklists and best practices|

Necessity to Have Good Inbound Support for Software Vendors

You should always have a sales-and-tech-savvy “human” inbound help desk to answer inquiries from prospects and technical concerns from existing customers.

By |August 14th, 2019|Videos|

3 Benefits and 5 Mistakes of Selling Through a Channel

Some ISVs adopt an indirect sales model to take their products to market. This enables a channel of value-added resellers (VARs) to offer your application to their customers, assist with implementation, and possibly provide complementary software, hardware and infrastructure to build a total solution.

By |August 9th, 2019|Articles|

How to Use Telemarketing to Promote Content and Generate Top-of-the-Funnel B2B Leads

Telemarketing as an outreach strategy often gets a bad rap. It has the tendency to be associated with under-educated people sitting in gigantic call-centers in faraway lands offshore, who are programed (like robots) to read a script over and over, day after day, to hundreds of prospects an hour, pushing products that have little to no value to the person on the other end of the line.

By |August 1st, 2019|Articles|

Content Syndication Leads: How You Can Generate Leads Through Telemarketing

Learn how telemarketing can help you educate your prospects and convert them down the sales funnel to get qualified business opportunities.

By |July 30th, 2019|Videos|

Do’s and Dont’s of Software Sales via E-mail

Liz emphasizes the importance of doing your homework and customizing your messages before reaching out to prospects, especially via e-mail.

By |July 23rd, 2019|Videos|

Why Win-Loss Interviews Should be the Cornerstone of a Software Vendor’s Sales Strategy

Liz interviews win-loss program expert Ryan Sorley about the value of understanding how your customers are won or lost, and how it helps improve your sales process.

By |July 16th, 2019|Interviews, Videos|

Why You Never Get a Second Chance to Make a First Impression

Back in the ‘80’s, there was a television ad that pictured a woman preparing for the job interview of her life. She was nervous. She was sweating. In comes Secret deodorant with the now-famous slogan, “You never get a second chance to make a first impression.”

By |July 11th, 2019|Articles|

Do’s and Dont’s of Software Sales

Liz cautions us on what turns off prospects, and what you can do instead to win past your initial outreach.

By |July 9th, 2019|Videos|

Why Social Selling is Important for ISVs

Independent software vendors and big names alike are striving to get the buyer’s attention. Using social media could be an option, but it isn’t that straightforward. Read on how you can develop a social selling strategy that works.

By |July 6th, 2019|Articles|