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/Resource Library
Resource Library2018-11-27T06:58:38+00:00

Why Telemarketing Works – Cold Calling Tips

Liz provides us with some tips to do telemarketing the right way, thus giving your campaigns better chances for success.

By |September 18th, 2018|Videos|

How to Use Content to Move Prospects Through the Sales Funnel

Knowing which type of content to use when will really make a big difference.

By |September 13th, 2018|Articles|

Content Marketing Ideas

Liz convinces us of the importance of content and why having a variety that targets your buyer personas is paramount to B2B marketing success.

By |September 11th, 2018|Videos|

Aligning Marketing with Sales

Liz explains why getting feedback from sales is essential to the success of any marketing program.

By |September 6th, 2018|Videos|

How to Get People to Join Your Webinar

With event season right around the corner, here’s everything you need to know to make your online event a success.

By |September 5th, 2018|Articles|

Marketing Acronyms 101

Liz walks us through common marketing terms and explains what they mean. Very useful, especially for those new to marketing.

By |September 4th, 2018|Videos|

Why Having a Partner Ecosystem Is an Important Marketing Tool for ISVs

You know it’s important to market your software beyond your own channels, and having a network for channel partnerships is one of the best ways to do it.

By |August 14th, 2018|Articles|

How to Work with a Writer to Create Stellar Content

Considering to hire a writing expert to execute your marketing content? These practical tips should get you started right.

By |August 8th, 2018|Articles|

Choosing the Right Marketing Agency (Checklist)

​Choosing an agency can be time-consuming and comes with a lot of pressure. The decision could have a large impact on the growth of your company or the program that you are managing.

By |August 1st, 2018|Guides and checklists|

How to Get the Most out of Your Content

Now more than ever, software vendors continue to see the benefits of content marketing for growing their business. Here’s how you can optimise it to boost your brand visibility and generate leads.

By |July 26th, 2018|Articles|

Buyer Persona Template for Software Vendors

You may think you know your audience, but taking the time to develop buyer personas is one of the most effective ways you can prove it.

By |July 20th, 2018|Templates|

Why Telemarketing Is Important and How You Can Do It Well

Here are five easy but effective things you can do now to make you an expert in cold-calling.

By |July 18th, 2018|Articles|

Interview with Bernadette Wilson, ISV content writer

Liz talks about content writing for ISVs with Bernadette Wilson, who is a regular contributor to the DevPro Journal and has 19 years of experience as a journalist, writer, editor and B2B marketer.

By |July 10th, 2018|Interviews|

State of the ISV Community for Q2 2018

We have interviewed top executives of ISVs across EMEA and APAC to understand how ISVs interact with other ISVs and what challenges they are facing. In this infographic, we present our findings on critical elements of the ISV community: partnerships, business challenges and information sharing.

By |July 5th, 2018|Infographics|

Why OEM Partnerships are the New Marketing El Dorado for ISVs

More ISVs should consider working with peers who compliment their value proposition and even broaden their potential market reach. Find out why the mutual benefits go way beyond just having “more features”.

By |July 5th, 2018|Articles|

Can’t Generate? Collaborate. Give Your Business the Advantages of Content Collaboration

If you think producing enough marketing content for your ISV is a challenging chore, think again. With the right partners that offer mutual benefits, you don’t have to do it alone.

By |June 27th, 2018|Articles|

Top 5 Resources for ISV Marketers

We know it’s challenging to find marketing insights that are specifically written with software vendors and value-added re-sellers in mind. Aside from our blog, here are five sites that you may want to check out.

By |June 13th, 2018|Articles|

5 Must-Have Content Ideas for ISVs

Try these simple, yet effective, content formats to increase engagement with your audience.  With this type of content, your lean team won’t have to worry about spending a fortune to have a positive impact on your sales funnel.

By |June 7th, 2018|Articles|

5 Tips for Marketing to Channel Partners

Providing comprehensive marketing support to your resellers really takes effort beyond what you do to reach direct consumers. It may consume energy, resources and time, but it’s worth it. If you think you need more convincing, consider these pointers.

By |May 30th, 2018|Articles|

The Do’s and Dont’s of Inbound Marketing for ISVs

You probably already know that the “attract, convince, convert” approach is one of the best ways to easily market your software without spending too much. But if you think it’s that simple, think again. These quick reminders of what (and what not) to do can get you back on track.

By |May 9th, 2018|Articles|

How the Booming “App” Industry is Blurring the Lines with Traditional ISVs

Whether you market a software that is product- or service-oriented and works on whichever platform (cloud, mobile, native OS etc), keep in mind these essential similarities to make the most of what you offer and grow your business.

By |May 3rd, 2018|Articles|

How ISVs Market Their Businesses and Why It Should Change

While independent software vendors should stick to the marketing tactics that they know already work, they should also be open to exploring these often untapped options and move beyond traditional trade shows and direct mail.

By |April 26th, 2018|Articles|
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