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/Resource Library
Resource Library2018-11-27T06:58:38+01:00

Why Win-Loss Interviews Should be the Cornerstone of a Software Vendor’s Sales Strategy

Liz interviews win-loss program expert Ryan Sorley about the value of understanding how your customers are won or lost, and how it helps improve your sales process.

By |November 22nd, 2018|Interviews|

How to Create Engaging Content

These five tips are all you need to remember to capture and keep your target audience’s attention.

By |November 21st, 2018|Articles|

How Good Customer Relationship Management Is Your Best Marketing Tool

Liz convinces us why excellent customer support and proactive outreach to existing customers should not be taken for granted.

By |November 20th, 2018|Videos|

How to Design Market Surveys to Create Interesting Content

Liz shares important points to help you efficiently execute market surveys and turn their results into valuable insights for your industry audience.

By |November 13th, 2018|Videos|

Conquer Europe Through Software Resellers

In this webinar, we explain why resellers are a great way for software vendors to expand their business abroad.

By |November 7th, 2018|Videos, Webinars|

Quick Guide to SEO Best Practices

Liz digs in deeper into one of the most common marketing acronyms: SEO (search engine optimization). She also reminds us of a few do’s and dont’s that even the most experienced marketers overlook.

By |November 6th, 2018|Videos|

4 Reasons ISVs Should Publish Survey Results

Not only will publishing survey insights gain your software more positive attention and stronger reputation, it can also be a valuable marketing content that you can easily re-purpose to other asset formats.

By |October 30th, 2018|Articles|

How to Be Efficient with Social Selling

Liz gives us some reminders and practical tips on how to be efficient with social selling, and what you can do to improve the way you contact prospects through social media.

By |October 23rd, 2018|Videos|

5 Marketing Challenges That Are Really Opportunities

B2B marketing for software vendors can be tough and challenging, but here’s what you can do to overcome them.

By |October 18th, 2018|Articles|

Marketing Your Events

In organizing and promoting your online and offline events, timing is key. Liz explains why, and shares important reminders to keep in mind to make your event a success.

By |October 16th, 2018|Videos|

How to Deal with Marketing Ups and Downs

The feeling of being unproductive and running out of ideas happens to the best of us. Try these tips and you might just be surprised with the results.

By |October 11th, 2018|Articles|

Marketing ROI

When a lot of factors affect the purchasing decision, is there really a definite way to calculate the returns of your marketing efforts?

By |October 9th, 2018|Videos|

5 Tips to Help You Stay on Top of Your Marketing Game

Persistently educating yourself and participating in discussions with fellow marketers make a start of a good habit for your marketing function.

By |October 4th, 2018|Articles|

Don’t Listen to Trolls

Been trolled a few times before, Liz tells us of the experience and why ignoring them is still the wisest thing to do.

By |October 2nd, 2018|Videos|

How to Create a Reseller Program

Always start by truly understanding your desired reseller profiles and highlighting the value propositions that are important to them.

By |September 27th, 2018|Articles|

Authenticity in Marketing

Liz encourages marketers to stop using superlatives and start finding better ways to get honest value propositions across to prospects.

By |September 25th, 2018|Videos|

Marketing Post GDPR – What’s Changed, What Hasn’t?

Now that European citizens are protected by this important EU regulation on data protection and privacy, marketers and relevant data-based platforms (such as Facebook and Google) are now more responsible in handling data, as expected.

By |September 20th, 2018|Articles|

Why Telemarketing Works – Cold Calling Tips

Liz provides us with some tips to do telemarketing the right way, thus giving your campaigns better chances for success.

By |September 18th, 2018|Videos|

How to Use Content to Move Prospects Through the Sales Funnel

Knowing which type of content to use when will really make a big difference.

By |September 13th, 2018|Articles|

Content Marketing Ideas

Liz convinces us of the importance of content and why having a variety that targets your buyer personas is paramount to B2B marketing success.

By |September 11th, 2018|Videos|

Aligning Marketing with Sales

Liz explains why getting feedback from sales is essential to the success of any marketing program.

By |September 6th, 2018|Videos|

How to Get People to Join Your Webinar

With event season right around the corner, here’s everything you need to know to make your online event a success.

By |September 5th, 2018|Articles|

Marketing Acronyms 101

Liz walks us through common marketing terms and explains what they mean. Very useful, especially for those new to marketing.

By |September 4th, 2018|Videos|
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