“Work from home” arrangements have become a viable option to minimize productivity disruptions brought about by the current pandemic. Here are the pros and cons of remote working (for employers and employees).
If you don’t see a lot of marketing ROI, it may be time to ask the question: Am I marketing to the right people?
Considering to use immersive technologies to market your brand? Read on.
Keep these important steps in mind to improve your global marketing initiatives.
Everyone knows that content is king. Getting your prospects in front of the right content at the right time can greatly influence sales and is an essential part of the lead nurture process. Not only does content help initiate conversations with your target audience, it is a must have for creating thought leadership in your area of expertise. But positioning yourself or your software company as thought leaders is easier said then done. Here are five tips to help ensure you are on the right path.
Recruiting ISVs is not rocket science, but it does take time and a carefully planned out strategy. Having a holistic approach and being present across channels is key to reaching your target audience. Here are five more ways that can help you improve the process.
People are so mean on social media, and managing such popular communication channels as a business is not easy. Here are some tips on how you can handle the pitfalls and avoid the traps.
Tip: Listen to the podcast recording this article is based on.
Considering to use scripts to centalize your analytics and more? Consider these factors first.
To succeed in both, you should stick to your goals and keep it mind that “when the going gets tough, the tough get going.”
It’s important to have gender-conscious company policies, especially in your marketing content and sales practices.
Lead generation for software vendors is not an exact science and sometimes trial and error is the only way to find the best practices you need to captivate the attention of your target audience. But generating leads should not be your end goal; it’s really just step one in the sales process.
ISVs have myriad options for how to spend marketing budget. For example, you can invest in your website, content marketing, and social media and social advertising. You may focus on email marketing, pay-per click (PPC), or print ads.
B2B software marketing is a world unto itself. Anyone who has worked in it can tell you that it’s not all it’s cracked up to be. Not only is it often difficult for marketers to create the right messaging without sounding too technical, but outreach needs to come in all shapes and forms (especially when you are targeting different job functions within an organization).
Hyper-targeting your customers really works, and here are four practical tips to help you do that.
More than just getting in touch with your leads, it’s also important to gauge their level of interest.
Importance of Creating LinkedIn Showcase Pages to Highlight Specific Products/Services for Your Business
Liz explains why showcase pages go beyond company pages, by letting you focus on your specialties and hyper-target niche markets.
Are you solely relying on LinkedIn to reach out to people? Liz explains why you should not.
If you’ve determined that your Software as a Service (SaaS) solution is ready to take to an enterprise market, prepare your team for a different sales process than consumer or small and medium-sized business (SMB) sales.
We have interviewed software vendors across Korea from small to large enterprises to understand their global footprint and get their perspective on foreign software partnerships that can fuel their growth. We looked at the ambition for Korean ISVs to expand their business internationally and what challenges they experience in the process of doing so. In this infographic we present our findings on the attitude and expectations towards foreign OEM programs and software ecosystems of the Korean ISV industry
Liz provides tips on what (and what not) to do when doing e-mail outreach so you don’t appear like spam.
We’ve looked at retrospective Q4 2018 data and projections for 2019, according to respected research firms and industry experts. Here are some interesting findings we’ve gathered about market share, cloud adoption trends and challenges, and industry predictions for the rest of the year.
Here is a step-by-step workflow to keep in mind when using outbound telemarketing to generate top-of-the-funnel leads.
You should always have a sales-and-tech-savvy “human” inbound help desk to answer inquiries from prospects and technical concerns from existing customers.
Some ISVs adopt an indirect sales model to take their products to market. This enables a channel of value-added resellers (VARs) to offer your application to their customers, assist with implementation, and possibly provide complementary software, hardware and infrastructure to build a total solution.