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/Resource Library
Resource Library2019-04-05T10:01:25+02:00

Introduction to Machine Learning and Artificial Intelligence

Liz talks about the difference between the two, and how both could revolutionize marketing.

By |March 19th, 2019|Videos|

Crush Campaigns in B2B Software Marketing

This tactic can be highly effective in taking back market share from your competition, especially if you’re a challenger.

By |March 12th, 2019|Videos|

Why Sexism in Marketing Must Go

It’s important to have gender-conscious company policies, especially in your marketing content and sales practices.

By |March 8th, 2019|Articles|

Social Selling Best Practices

Social selling is one of the most efficient means of reaching out to prospects and generating sales leads for your software business.

By |March 7th, 2019|Guides, checklists and best practices|

Why ISVs Should Think of Marketing Strategy Before Starting Development

Liz convinces software vendors not to wait until their product is ready to go to market before they start marketing.

By |March 5th, 2019|Videos|

How Social Selling Can Help Generate Traffic to Your Next Event

Promoting events is a great way to make traction with social selling. Make it part of your hollistic marketing campaign.

By |February 26th, 2019|Articles|

Value of Animating Social Media Groups for ISVs

Liz explains why ISVs should be part of online discussions and have a community management strategy to promote their brand online.

By |February 26th, 2019|Videos|

How Marketing is Like Weight Loss

To succeed in both, you should stick to your goals and keep it mind that “when the going gets tough, the tough get going.”

By |February 21st, 2019|Articles|

Why ISV-OEM Relationships Are Important for Building Your Software Business

Liz explains the benefits of embedding specialty features from other software to enhance the overall value of your solution.

By |February 18th, 2019|Videos|

Do’s and Dont’s on Running a LinkedIn Profile for Social Selling

Liz reminds us that social media is a two-way street where you should properly engage on meaningful connections and conversations. Learn more on her upcoming webinar on driving sales through social selling. 

By |February 12th, 2019|Videos|

Why Your Methods of Calculating Marketing ROI Are All Wrong

The key is to always look at the bigger picture, considering both the quantifiable and non-quantifiable factors: long sales cycles, brand building, customer satisfaction etc.

By |February 7th, 2019|Articles|

Why Your Business Needs a Blog

Liz lays out the numerous benefits of having a consistent from of written marketing content for your business.

By |February 5th, 2019|Videos|

How to Create a Blog for Your Business and Keep It Going All Year Long

Has blogging become a chore? Try these 5 tips to help you keep your business blog alive.

By |January 31st, 2019|Articles|

E-mail Marketing Strategies: How to Make Your Next Campaign a Success

When it comes to executing e-mail marketing campaigns, Liz emphasizes the value of creating messages that really resonate with your target audience.

By |January 29th, 2019|Videos|

Marketing Your Software Applications by Appealing to Emotion

Here are compelling reasons why your marketing should appeal more to emotions than logic, even if you’re selling B2B software.

By |January 24th, 2019|Articles|

How to Create a Good Work-Life Balance

Liz gives us tips on how to achieve a good harmony between your job and personal life.

By |January 22nd, 2019|Videos|

Content Marketing Trends for 2019

Keep in mind these practical tips to make your marketing content more successful this year.

By |January 17th, 2019|Articles|

Telemarketing in 2019: Does Calling Prospects Still Work?

Start by making sure your telemarketing campaigns are part of a comprehensive marketing strategy.

By |January 10th, 2019|Articles|

New Year’s Resolutions for Marketers

Liz gives us interesting ideas on which areas to focus your marketing efforts for 2019.

By |January 8th, 2019|Videos|

How to Make Your E-mail Marketing More Successful

Liz reminds us of a few important do’s and dont’s to make sure you are sending e-mails that get read.

By |December 18th, 2018|Videos|

What You Can Do When Your Resellers Are Not Reselling

Liz provides useful tips on how you can help your reseller network yield better sales results.

By |December 11th, 2018|Videos|

10 Customer Support Tips for Small Software Companies

Here are initiatives that you can do right away to improve client retention.

By |December 6th, 2018|Articles|

Quick Introduction to the Internet of Things (IoT)

Liz provides a simple explanation of how it works, with some practical use cases.

By |December 4th, 2018|Videos|

Quick Introduction to Growth Hacking

It’s not just about technology, but also about how you can integrate marketing within that technology to make your product sell.

By |November 29th, 2018|Videos|
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