Make Informed Marketing Decisions
Decades of experience has taught us that there’s no one-size-fits-all approach when highlighting your value proposition to your end-users and potential partners. Visit our collection of articles, guides, infographics and videos to learn which marketing tactics are best for you.
Why You Need to Refresh Your Lead Generation Strategies in H2
In today’s business world, the term “lead generation” is everywhere. And for good reason—lead generation is an essential part of doing business in order to generate new sales opportunities and grow revenue.
How to Focus on the Right Marketing Actions to Take During an Economic Recession
Let’s face it, economic times are hard for everyone these days, and the challenges we are confronting have just begun.
How to Improve Your B2B Software Sales Approach – 3 Quick Tips to Get You on the Right Track
Whether you are looking to generate end-user leads or build your pipeline of potential ISV-OEM partners, reinventing sales pitches means putting forth a consistent and concerted effort. The language you use needs to be relevant to your target audience; staying up on industry trends is, therefore, a must.
ISV-OEM Sales Strategies That Work: Why ISVs Underestimate the Potential of Shifting Passive Legacy Costs and What You Can Do About It
My boss told me a story the other day and I thought it was an appropriate metaphor for what we often see happen with ISV companies.
The Top 5 Do’s and Don’ts of ISV-OEM Lead Generation
ISV-OEM lead generation is not rocket science. But it’s not a piece of cake either. And I can tell you from experience that many marketing agencies fall into predictable traps because they can’t really get their heads around OEM.
Inspiring Prospects to Engage When (at first) They Don’t Want To
Let’s face it: telemarketing or cold calling is the black sheep of marketing tactics. It’s gotten a bad rap because of outsourced BPOs scattered around India and Asia bombarding people at home at inopportune times (like right in the middle of dinner) calling about worthless products or services that no one wants or needs.
What Is Agile Marketing and Why Do I Need It for My B2B Software Business?
Learn about the many benefits of this marketing approach, among which are improved ROI and more efficient targeted niche campaigns.
Why You Should Always Question Everything You Ever Learned About Marketing
In order to be outstanding at marketing, it’s important to question everything you do all the time. And the real key to getting super good at marketing is something you may not believe: it’s getting comfortable with things not turning out the way you planned.
Why You Should Integrate Social Selling as Part of an Account-Based Marketing Program
Here’s how you can hyper-target decision-makers of potential big accounts and nurture them into sales opportunities using social media.
Why Sales & Marketing Gets a Bad Rap and What You Can Do About It
In order to get good at marketing or sales and eradicate the bad reputation looming over our heads, we need to understand the role we play, and the ethical boundaries we are not willing to cross.
5 Marketing Challenges That Are Really Opportunities
B2B marketing for software vendors can be tough and challenging, but here’s what you can do to overcome them.
5 ABM Marketing Strategies for Software Vendors
You may think you know your audience, but taking the time to develop buyer personas is one of the most effective ways you can prove it.
Why Investing in Marketing Qualified Leads Is Good for Your Business
It may take more time to educate and nurture some of your prospects, but don’t lose hope nonetheless.
How an ABM Strategy Can Help Focus your ISV-OEM Outreach
Accounts-based marketing (or ABM for those of you out there who love acronyms!) is the talk of the town for marketers these days. The approach consists of hand-selecting highly strategic accounts that you want to do business with and creating a priority wish list of companies to exclusively target.
How Can I Generate More ISV Leads for My OEM Program?
Lead generation is one of those things that never goes away. Sales teams constantly need more leads to keep their pipelines flowing, and inbound inquiries alone don’t always suffice. When it comes to generating (outbound) leads within ISV accounts to join your OEM program, challenges arise.
MediaDev is the Best Global B2B Marketing Service Provider 2021 – European Enterprise Awards
The results of the inaugural European Enterprise Awards are in and MediaDev has been awarded the Best Global B2B Marketing Service Provider 2021!
The Ultimate Guide to Identifying ISV Leads
You'll learn: How to select and educate top ISV accounts Social Media and Account-Based Marketing (ABM) for OEMs How to create a remarkable LinkedIn profile for social selling How to build up a relevant network on LinkedIn The importance of personalized outreach ABM Social Selling best practices and recommendations
10 Landing Page Best Practices for Software Vendors in 2022
For any successful marketing campaign to work, it’s important to have great landing pages that can be used as support to educate, nurture, and convert top-of-the-funnel leads into viable sales opportunities.
Why You Should Never Buy Sales Appointments from Someone Selling Leads
I get approached all the time by people trying to sell me leads. I bet you do too. It seems that in recent years there has been a proliferation of random companies sprouting up all over town promising qualified leads in incredible volumes; some even claim that they can deliver thousands of leads each month.
Why You Should Outsource Your ISV-OEM Marketing
OEM can be an elusive term. In fact, it means many things to many people. For us, it means embedding one software solution into another to enhance product features for the benefit of the end-user customer. Third-party integration helps bring a faster time-to-market and can make your product more competitive in the global marketplace. But finding new partnership opportunities in the right ISV accounts is not as easy as it seems.
How OEM Program Holders Can Provide Better Support to Their ISV Partners
The buy vs build decision for an ISV is one that is never taken lightly. And when the decision is made to embed your software solution into their product, they do so because they clearly have weighed the pros and cons of that buy vs build scenario.
How to Design a Partner Satisfaction Survey to Improve Your Channel Program
Many software vendors rely on channel partners for growth, expansion into new markets, and to provide essential implementation services to guarantee deployment success with end-user customers. Supporting your channel to help them sell is essential. But how well do you actually know your channel?
How can I generate more leads by cold calling? 5 Tips for Cold Calling Success
Many people have the misperception that cold calling doesn’t work. I can understand this because I am often very stand-offish when I am called by people out of the blue. But to go as far as to say that cold calling is a waste of time is just not true—cold calling can actually help you generate more leads faster than any other outbound marketing tactic, (if it’s done right).
LinkedIn Showcase Page Best Practices
A LinkedIn Showcase Page is an effective way to communicate your offer to ISVs. It works as an extension of your main company page. They function as a dedicated child page, where a company builds a niche following around specific areas of their business. Think of them as supplements – not replacements – to the company page.
How to Up-Level Your Marketing Skills
Whether you’ve been working in marketing for a long time or not, habit and routine can lead to complacency if you’re not careful. It’s important to be especially weary of becoming stagnant, and generating “passing” results; the type of outcomes that are not terrible, but not transcendent either.
