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Resource Library2020-11-09T13:37:19+01:00

Make Informed Marketing Decisions

Decades of experience has taught us that there’s no one-size-fits-all approach when highlighting your value proposition to your end-users and potential partners. Visit our collection of articles, guides, infographics and videos to learn which marketing tactics are best for you.

Case studies
ISV-OEM Partnerships

Technical Software Support: Why AI Chat-bots Should Never Entirely Replace Human Contact

Having inbound customer support for your software product is a must. Not only does it reassure clients because they can get the answers to their questions immediately, but it is essential in order to escalate glitches so that they can be resolved quickly. The trend today is to provide inbound support through online chat, but is that really enough?

By |25-Jun-2020|Articles|

How A Lead Generation Specialist Executes Social Selling Campaigns

Curious to learn about the day in a life of a social seller? Learn the ins and outs of social selling from one of our lead generation specialists.

By |11-Jun-2020|Interviews|

2020 Inbound Marketing Trends For Your Small Business

The pandemic shouldn’t stop your business from growing, especially if you consider what you can do with inbound marketing.

By |11-Jun-2020|Articles|

Why Localized Content Is a Must in EMEA

Here are three reasons why content in EMEA should be made available in native languages.

By |4-Jun-2020|Articles|

Online Reputation Management Plan Anyone Can Use

Being online is great for almost any business. You have access to billions of potential customers on social media, and things like digital marketing can be incredibly fruitful. However, when operating a business in the online atmosphere, you need to keep your online reputation in mind.

By |2-Jun-2020|Articles|

Telemarketing Outreach After the Lockdown Ends: Feasible or Not?

Liz interviews MediaDev Country Manager for Italy, Lorenzo Poveromo, about whether or not B2B lead generation efforts and telemarketing could still work after the pandemic lockdown.

By |29-May-2020|Interviews|

The Do’s and Don’ts of Transforming Your Physical Event into a Virtual One

Everyone is going virtual. Now that all physical events have been officially cancelled or postponed until further notice, everyone is transforming them into online webinars.

By |26-May-2020|Articles|

Why You Need to Plan for COVID Recovery Now

As countries across the globe are preparing a slow return to “normal” and lifting confinement measures, it is important to start planning what that means for your business. While some companies have come to a complete standstill, others have been riding out the storm rather well.

By |20-May-2020|Articles|

Four Areas Your Sales Teams Must Address to Deliver a Winning Product Demo

We often speak about lead generation for software companies and how to build a solid pipeline of qualified opportunities, but what happens when those leads are passed on to sales? This article focuses on the importance and often vital role that product demos play in a software sales cycle.

By |19-May-2020|Articles|

How to Get People to Join Your Webinar

With webinars becoming even more popular during this season of confinement, here’s everything you need to know to make your online event a success.

By |18-May-2020|Articles|

Lessons Conservative Brands Can Learn from Marketing During a Crisis

Before the COVID-19 coronavirus spread throughout the world, thought leaders in the software development industry were already generating marketing content to help their users brace for the crisis. Some of the more established, conservative B2B brands, however, had concerns over how to address the impact a global pandemic could have on their audiences — and how talking about it could impact their businesses.

By |7-May-2020|Articles|

Software Vendor Marketing in an Era of COVID-19: How to Successfully Change Your Marketing Messages to Stay Relevant

Everywhere we turn, the only thing people are talking about is the global pandemic, the impact that COVID-19 will have on the economy, and how to survive it from both a health perspective and a business one.

By |17-Apr-2020|Articles|

How Artificial Intelligence Can Help Conquer COVID-19

As movies like Contagion and Outbreak are becoming real-life scenarios, cutting-edge technology companies are turning to artificial intelligence (AI) and machine learning to fight COVID-19. Their common objective is to speed up the development of new treatments to battle the spread of the virus. Today, we are going to focus on some of them.

By |30-Mar-2020|Articles|

How to Cope Now That Your Entire Sales Team Is Working From Home

I have been working from home for years. Nearly 10 years in fact. So, it’s nothing new for me to be quarantined inside my home for days on end working away in front of my computer screen. Of course, worry over the spread of COVID-19 has now forced hundreds of thousands of people into home offices across the globe and it happened at an unprecedented speed. It seemed like practically overnight that business closed their crowded downtown offices and implemented work from home policies.

By |23-Mar-2020|Articles|

3 Ideas to Generate Leads Now that Your Event Has Been Cancelled

With COVID-19 precautions in place across the globe, events are being cancelled left and right. Since events used to be a huge source of sales leads, what can you do now that they are being postponed for the foreseeable future? Here are five ways to redirect your marketing budget to build the sales pipeline you need to keep your business going.

By |19-Mar-2020|Articles|

How to Work from Home Without Going Insane

“Work from home” arrangements have become a viable option to minimize productivity disruptions brought about by the current pandemic. Here are the pros and cons of remote working (for employers and employees).

By |18-Mar-2020|Articles|

How Targeted Is Your Marketing?

If you don’t see a lot of marketing ROI, it may be time to ask the question: Am I marketing to the right people?

By |17-Mar-2020|Articles|

5 Marketing Use of Augmented and Virtual Reality for Your Company

Considering to use immersive technologies to market your brand? Read on.

By |10-Mar-2020|Articles|

How Culture Influences Marketing

Keep these important steps in mind to improve your global marketing initiatives.

By |3-Mar-2020|Articles|

5 Ways to Help Your Software Business Establish Thought Leadership

Everyone knows that content is king. Getting your prospects in front of the right content at the right time can greatly influence sales and is an essential part of the lead nurture process. Not only does content help initiate conversations with your target audience, it is a must have for creating thought leadership in your area of expertise. But positioning yourself or your software company as thought leaders is easier said then done. Here are five tips to help ensure you are on the right path.

By |26-Feb-2020|Articles|

5 Ways to Improve Your ISV Partner Recruitment Efforts

Recruiting ISVs is not rocket science, but it does take time and a carefully planned out strategy.  Having a holistic approach and being present across channels is key to reaching your target audience. Here are five more ways that can help you improve the process.

By |19-Feb-2020|Articles|

How to Avoid Social Media Traps as a Software Vendor

People are so mean on social media, and managing such popular communication channels as a business is not easy. Here are some tips on how you can handle the pitfalls and avoid the traps.

By |18-Feb-2020|Articles|

How to Reach Your Business Goals with a Holistic Marketing Approach

Tip: Listen to the podcast recording this article is based on.

By |31-Jan-2020|Articles|

Pros and Cons of Third-Party Scripts

Considering to use scripts to centalize your analytics and more? Consider these factors first.

By |29-Jan-2020|Articles|

How Marketing is Like Weight Loss

To succeed in both, you should stick to your goals and keep it mind that “when the going gets tough, the tough get going.”

By |20-Jan-2020|Articles|
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