Liz interviews win-loss program expert Ryan Sorley about the value of understanding how your customers are won or lost, and how it helps improve your sales process.
These five tips are all you need to remember to capture and keep your target audience’s attention.
Liz convinces us why excellent customer support and proactive outreach to existing customers should not be taken for granted.
Liz shares important points to help you efficiently execute market surveys and turn their results into valuable insights for your industry audience.
In this webinar, we explain why resellers are a great way for software vendors to expand their business abroad.
Liz digs in deeper into one of the most common marketing acronyms: SEO (search engine optimization). She also reminds us of a few do’s and dont’s that even the most experienced marketers overlook.
Not only will publishing survey insights gain your software more positive attention and stronger reputation, it can also be a valuable marketing content that you can easily re-purpose to other asset formats.
Liz gives us some reminders and practical tips on how to be efficient with social selling, and what you can do to improve the way you contact prospects through social media.
B2B marketing for software vendors can be tough and challenging, but here’s what you can do to overcome them.
In organizing and promoting your online and offline events, timing is key. Liz explains why, and shares important reminders to keep in mind to make your event a success.
The feeling of being unproductive and running out of ideas happens to the best of us. Try these tips and you might just be surprised with the results.
When a lot of factors affect the purchasing decision, is there really a definite way to calculate the returns of your marketing efforts?
Persistently educating yourself and participating in discussions with fellow marketers make a start of a good habit for your marketing function.
Been trolled a few times before, Liz tells us of the experience and why ignoring them is still the wisest thing to do.
Always start by truly understanding your desired reseller profiles and highlighting the value propositions that are important to them.
Liz encourages marketers to stop using superlatives and start finding better ways to get honest value propositions across to prospects.
Now that European citizens are protected by this important EU regulation on data protection and privacy, marketers and relevant data-based platforms (such as Facebook and Google) are now more responsible in handling data, as expected.
Liz provides us with some tips to do telemarketing the right way, thus giving your campaigns better chances for success.
Knowing which type of content to use when will really make a big difference.
Liz convinces us of the importance of content and why having a variety that targets your buyer personas is paramount to B2B marketing success.
Liz explains why getting feedback from sales is essential to the success of any marketing program.
With event season right around the corner, here’s everything you need to know to make your online event a success.
Liz walks us through common marketing terms and explains what they mean. Very useful, especially for those new to marketing.
Liz explains why ABM is a strategic way to target businesses with high potential to buy. She also provides useful tips on how to get started.
We’ve designed a simple market intelligence account report template that you can use to define your target enterprises. Use it as a guide in developing your account-based marketing approach.