William Philipps, one of MediaDev’s Senior Lead Generation and Social Selling Executives, gives his insight on using market intelligence to enhance sales outreach to generate more (and better quality) leads.

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What is a marketing intelligence report? [1:35]

Why is this information important and how can it be used in the context of marketing and sales outreach? [2:20]

How can a sales rep use this report to create pitches when they’re doing outreach? [4:25]

What types of insights are most important? [5:35]

What types of indicators to factor in the equation for your assessment? [8:05]

Other added-value a market intelligence report can bring to a sales rep [9:45]

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