William Philipps, one of MediaDev’s Senior Lead Generation and Social Selling Executives, gives his insight on using market intelligence to enhance sales outreach to generate more (and better quality) leads.

Listen to the episode on Anchor, Spotify, Breaker, Pocket casts, RadioPublic, or Google Podcasts.



What is a marketing intelligence report? [1:35]

Why is this information important and how can it be used in the context of marketing and sales outreach? [2:20]

How can a sales rep use this report to create pitches when they’re doing outreach? [4:25]

What types of insights are most important? [5:35]

What types of indicators to factor in the equation for your assessment? [8:05]

Other added-value a market intelligence report can bring to a sales rep [9:45]

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