Make Informed Marketing Decisions
Decades of experience has taught us that there’s no one-size-fits-all approach when highlighting your value proposition to your end-users and potential partners. Visit our collection of articles, guides, infographics and videos to learn which marketing tactics are best for you.
Marketing Acronyms 101
Liz walks us through common marketing terms and explains what they mean. Very useful, especially for those new to marketing.
Account-Based Marketing Tips for Software Vendors
Liz explains why ABM is a strategic way to target businesses with high potential to buy. She also provides useful tips on how to get started.
Account Report Template
We’ve designed a simple market intelligence account report template that you can use to define your target enterprises. Use it as a guide in developing your account-based marketing approach.
How to Work with a Writer to Create Stellar Content
Considering to hire a writing expert to execute your marketing content? These practical tips should get you started right.
How to Get the Most Out of Your Content
Now more than ever, software vendors continue to see the benefits of content marketing for growing their business. Here’s how you can optimize it to boost your brand visibility and generate leads.
Buyer Persona Template for Software Vendors
You may think you know your audience, but taking the time to develop buyer personas is one of the most effective ways you can prove it.
Why Telemarketing Is Important and How You Can Do It Well
Here are five easy but effective things you can do now to make you an expert in cold-calling.
State of the ISV Community for Q2 2018
We have interviewed top executives of ISVs across EMEA and APAC to understand how ISVs interact with other ISVs and what challenges they are facing. In this infographic, we present our findings on critical elements of the ISV community: partnerships, business challenges and information sharing.
Why OEM Partnerships are the New Marketing El Dorado for ISVs
More ISVs should consider working with peers who complement their value proposition and even broaden their potential market reach. Find out why the mutual benefits go way beyond just having “more features”.
Can’t Generate? Collaborate. Give Your Business the Advantages of Content Collaboration
If you think producing enough marketing content for your ISV is a challenging chore, think again. With the right partners that offer mutual benefits, you don’t have to do it alone.
Top 5 Resources for ISV Marketers
We know it’s challenging to find marketing insights that are specifically written with software vendors and value-added re-sellers in mind. Aside from our blog, here are five sites that you may want to check out.
5 Must-Have Content Ideas for ISVs
Try these simple, yet effective, content formats to increase engagement with your audience. With this type of content, your lean team won’t have to worry about spending a fortune to have a positive impact on your sales funnel.
5 Tips for Marketing to Channel Partners
Providing comprehensive marketing support to your resellers really takes effort beyond what you do to reach direct consumers. It may consume energy, resources and time, but it’s worth it. If you think you need more convincing, consider these pointers.
The Do’s and Dont’s of Inbound Marketing for ISVs
You probably already know that the “attract, convince, convert” approach is one of the best ways to easily market your software without spending too much. But if you think it’s that simple, think again. These quick reminders of what (and what not) to do can get you back on track.
How the Booming “App” Industry is Blurring the Lines with Traditional ISVs
Whether you market a software that is product- or service-oriented and works on whichever platform (cloud, mobile, native OS etc), keep in mind these essential similarities to make the most of what you offer and grow your business.
How ISVs Market Their Businesses and Why It Should Change
While independent software vendors should stick to the marketing tactics that they know already work, they should also be open to exploring these often untapped options and move beyond traditional trade shows and direct mail.
Sex Sells! But so Does Good Marketing…
Make your email messages stand out from the crowded inbox, and watch your conversion rates improve. Obtaining proper opt-ins by phone is a good place to start.
Race for Relevance – Marketing in an Age of Attention Crash
If you think you just need to create content to promote on social media and then you’re done, think again. Find out how you can get your marketing content to stand out from the noise to engage your prospects.
Why Word-of-Mouth Marketing Works so Well for ISV Companies
As an independent software vendor, consider doing these five things to get people to start spreading the word about your product or service. Remember to always make it easy for them to do so.
Why Writing Content Around Keywords Is Important
Knowing your buyer personas well and what they’re looking for is an important first step. But ranking on search engines takes more than that. Read on to find out why.
The State of Cloud – 2018 Market Share Overview
In this infographic, we present the latest market share of available cloud solutions as of mid-2018.
How Technology Will Change Everything for Marketing
Legacy systems, SaaS and even cloud are history. Breakthroughs and developments in mixed reality, artificial intelligence and machine learning are coming fast. As a marketer, are you ready for these changes and things to come?
Is GDPR the new Y2K?
If you think “legitimate interest” is a worthy workaround to being compliant, think again. Keep these important reminders in mind when you want to obtain proper consent.
Why You Need to Become a Growth Hacker
Do this if you want to build a “self-marketing” product that makes buzz and wins customers without too much (and expensive) effort. Start by being involved in the product development phase.
How Conducting Surveys Help Create the Best Infographics
Keep in mind these seven simple steps when you create your next infographic.
