Through telemarketing outreach, MediaDev conducted a survey among yourVcam’s target audience. The goal was to determine the target audiences with the highest buying potential and to establish a database of qualified leads. The survey results were analyzed and MediaDev provided strategic recommendations in a comprehensive market study report. All the valuable insights that our native speaking agents gathered laid the groundwork for a targeted marketing strategy.
In the marketing audit MediaDev exposed key-parameters of the market environment. The audit included an in-depth competitor analysis where the products, positioning and marketing of key-competitors were mapped out. This proved to be important input for yourVcam during the process of designing a unique video surveillance solution with an edge over the competition.
Holistic marketing strategy
The holistic marketing strategy is where MediaDev defined the positioning of the solution and determined how to reach and engage with the target audience. MediaDev created buyer persona profiles to expose the different characteristics of every target audience. By getting to know these characteristics, MediaDev was able to produce a very well-adapted strategy for every target audience. Our aim was not only to create a high level outline, but also to provide actionable recommendations which could be implemented immediately.
While MediaDev were working on the marketing strategy, MediaDev touched base with yourVcam regularly (weekly calls) to keep our visions aligned and incorporate feedback fast. This resulted in a high quality report which met all expectations from yourVcam.