A Holistic Approach to ISV-OEM Lead Generation
As part of a Global ISV recruitment initiative, MediaDev has been working with Qlik OEM EMEA since 2017 to generate highly qualified leads for their Embedded Analytics offer across Europe. In the early stages, all lead generation campaigns were centered around telemarketing. Both parties soon came to the conclusion there was a need for a more holistic approach to nurture ISVs efficiently. In late 2018, MediaDev developed a comprehensive ISV recruitment strategy including a combination of Social Selling, spot basis telemarketing, email, content marketing and advertising to convert ISVs into valuable partners over time.