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Overcoming Writer’s Block: How to Keep Writing When You Think No-One’s Reading

By |2020-11-10T13:16:29+08:0022-Aug-2017|Articles|

These practical tips could hopefully motivate you to don’t think twice and just write.
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10 Landing Page Best Practices for Software Vendors in 2022

By |2022-05-19T17:29:59+08:0020-Jan-2022|Articles|

For any successful marketing campaign to work, it’s important to have great landing pages that can be used as support to educate, nurture, and convert top-of-the-funnel leads into viable sales opportunities. 

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How to Cope Now That Your Entire Sales Team Is Working From Home

By |2022-03-02T19:14:25+08:0023-Mar-2020|Articles|

I have been working from home for years. Nearly 10 years in fact. So, it’s nothing new for me to be quarantined inside my home for days on end working away in front of my computer screen. Of course, worry over the spread of COVID-19 has now forced hundreds of thousands of people into home offices across the globe and it happened at an unprecedented speed. It seemed like practically overnight that business closed their crowded downtown offices and implemented work-from-home policies.

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B2B Software Marketing Strategies: What Works to Generate High Quality Leads?

By |2022-03-03T14:41:48+08:0027-Nov-2019|Articles|

B2B software marketing is a world unto itself. Anyone who has worked in it can tell you that it’s not all it’s cracked up to be. Not only is it often difficult for marketers to create the right messaging without sounding too technical, but outreach needs to come in all shapes and forms (especially when you are targeting different job functions within an organization).

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Lead Generation for Software Companies: 6 Effective B2B Strategies

By |2022-03-03T17:13:58+08:0029-May-2019|Articles|

There is no single way to generate leads, so having a holistic marketing approach is important. Be where your prospects are, and target them with these proven methods.

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