Now more than ever, software vendors continue to see the benefits of content marketing for growing their business. Here’s how you can optimize it to boost your brand visibility and generate leads.
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Try these simple, yet effective, content formats to increase engagement with your audience. With this type of content, your lean team won’t have to worry about spending a fortune to have a positive impact on your sales funnel.
You probably already know that the “attract, convince, convert” approach is one of the best ways to easily market your software without spending too much. But if you think it’s that simple, think again. These quick reminders of what (and what not) to do can get you back on track.